Automotive Car Showroom

& Service Centre

INTRODUCTION The Automotive Car Showroom is designed to display,
advertise, sell and service vehicles by its company. In today's brand-driven society, cars and
lifestyle overlap, and the sales environment should reflect the client’s preferences. The scope of
a car dealership scheme is not only united to sales. After-sales service is an intrinsic element of
the business model, so a service reception and a parts and workshop facility are often located
on a showroom site. It is a building that offers a showroom, mechanical service, body repair
facilities, office, consultation space, etc.

NEED An automotive car showroom serves as a crucial hub for

potential car buyers, offering a physical space to explore various models,
engage with knowledgeable sales representatives, and experience the
vehicles firsthand. Showrooms provide a platform for manufacturers to
showcase their latest innovations, build brand loyalty, and facilitate the
sales process. Additionally, they act as community touchpoints, hosting
events, test drives, and after-sales services, fostering customer
relationships and driving overall brand perception.

AUTOMOTIVE
AIM To design an automotive car showroom and service center is to create a unified, CAR
customer-centric facility that seamlessly integrates brand identity, product showcase,
SHOWROOM
and efficient service operations, providing a premium experience from vehicle discovery
to ownership and maintenance.

OBJECTIVE To operate motor transport of all kinds, including the leasing, hiring or
letting out of cars and breakdown vehicles. To undertake the safe keeping, cleaning, repairing,
painting, furnishing, body building, refueling and servicing of motor vehicles of all kinds.
To design a futuristic and modern automotive car showroom and service center that
redefines the customer experience through innovative architecture, cutting-edge SCOPE The scope of an automotive car showroom encompasses
technology, and sustainable practices, while seamlessly integrating brand identity and strategic location selection, showroom design and layout for optimal
operational efficiency to drive sales and customer loyalty. product display, inventory management, sales and marketing activities,
customer relationship management, after-sales service including
maintenance and repairs, dealership management software
METHODOLOGY adopted is divided into eight stages. The initial stages are
implementation, financial management, compliance with automotive
industry regulations, and continuous market analysis to adapt to
aimed at understanding the industry to formulate a solution while later stage concentrate
evolving customer preferences and industry trends.
on design process and outcome.

CASE STUDY
1. Car Museum, Mysore
2. S K Car Lounge Hyderabad
3. Big Boy Toys, Hyderabad
4. Car Cart, Madhapur
 EKRIS SHOWROOM

In ONL's design and manufacturing concept architecture has become one

with structure. The expression of the structural monocoque integrity is at the
same time the architectural expression. The design for the Ekris BMW
showroom is in all styling aspects a three-dimensionally shaped volume like
the modern car body itself.

Location:- UTRECHT, THE NETHERLANDS

Architect:- ONL
Year:- 2007
The 2 volumes together form a coherent image which refers to the 2
BMW grilles with slightly tilted bars. The double curved glass facade
literally rounds the corner as the headlights of the new BMW 1 series
and 5 series do. the design for the Ekris BMW showroom is in all
styling aspects a shaped volume like the modern carbody itself. The
construction of the 2 headlight buildings closely follow the
architectural styling. As a consequence not a single constructive
element is the same, the Ekris headlight building is another example
of Non Standard Architecture. According to the principles of Mass-
Customization and the unique F2F production processes as
developed by ONL guarantee that the quality, precision and the costs
are close to standard.
 AUTOMOTIVE SHOWROOM IN HERNING

The automotive showroom is situated by the main gateway to the

city Herning in Jutland, Denmark. The municipality of Herning and the client
both wished for a showroom diverging from the stereotypical and one that
simultaneously would stand out as an architectural icon. The solution
became a rhombic volume divided into two halves by a diagonal cut,
creating a dynamic and lucid showroom facing the main road, contrasted by
the stable mass of a service centre behind. Placed at the edge of town it is a
building where interior and exterior collaborate around the meeting
between city and nature, and between function and space.

Location:- HERNING, DENMARK

Architect:- KRADAS
Year:- 2013
The showroom deliberately downplays quantity, unlike the more
common “aquariums” flooded with cars, in favour of carefully
chosen views of selected automobiles. It is a showroom that stirs
the curiosity of its visitors as well as those driving by this new portal
to the city of Herning.
 Automotive Car Showroom & Service
Centre
AUTOMOTIVE SHOWROOMS:  Showroom Design and Layout
•Studies suggest that the showroom's design plays a
 Definition and Purpose significant role in influencing the customer's purchasing
•A showroom is a physical space where decision. Elements like lighting, vehicle display, customer
customers can view and experience a range of lounge areas, and overall aesthetics can impact the
vehicles before making a purchase. It serves as ambiance and customer experience.
the primary point of contact between the car •Research Example: The layout of the showroom can
manufacturer or dealership and the consumer. follow principles of retail marketing, such as the
"decompression zone" and "customer flow paths."

TYPES OF LIGHTINGS •
The safety of visitors (particularly those  Customer Experience and Satisfaction
with low vision and visual perceptual
•The quality of service provided in showrooms is
difficulties ) must receive equal
consideration with exhibit design and critical in influencing consumer decisions. The
conservations issues. sales process, interaction with staff, product
• Light and color must combine to produce knowledge, and test drive options are
a clearly delineated circulation route into, significant factors.
through ,and out of every exhibition space . •Research Example: Consumer satisfaction is
This is a particular requirement whenever
there are changes in level or unexpected linked to how knowledgeable and approachable
turns or obstacles in the route . the sales staff are, along with the ease of
• There must be sufficient light on objects transaction and after-sales support.
to make them visible to all visitors unless Technology Integration
the light level will do substantial damage to
the objects. •Digitalization has transformed car showrooms.
• There must be sufficient light on labels to Many now offer virtual reality (VR) or augmented
make them readable by all visitors . reality (AR) options for customers to experience
cars without physically being in the vehicle.
•Research Example: Virtual showrooms and
car configurators help customers make better-
informed decisions by allowing them to
customize vehicles or visualize them in real-
world environments.

Automotive Service Centers:

• 2.1. Definition and Purpose
•A service center is an establishment dedicated to providing
after-sales services such as vehicle maintenance, repair, and
parts replacement.
• 2.2. Service Operations and Efficiency
•Efficient operations in service centers involve skilled
technicians, quick turnaround times, inventory management,
and the use of diagnostic tools and equipment.
•Research Example: Effective scheduling systems, combined
with real-time data on service orders, improve efficiency and
customer satisfaction.