A STUDY ON

TOURISM WITH SPECIAL REFERENCE TO PADERU,

VISAKHAPATNAM DISTRICT OF ANDHRA PRADESH

A Project Report submitted to Andhra University Visakhapatnam in partial fulfillment of

award of the degree of

Bachelor of Business Administration

Submitted by

Konathala Jeevan Kumar

Regd, No:

Under the Esteemed Guidance of

[Link]

M.B.A

DEPARTMENT OF MANAGEMENT STUDIES

Sun Institute of Hotel Management and Catering Technology

47-14-5, Dwarakanagar Rd, beside SBI, Dwarakanagar,
Visakhapatnam, Andhra Pradesh 530016
(2022)
 CERTIFICATE

Sun Institute of Hotel Management and Catering Technology

47-14-5, Dwarakanagar Rd, beside SBI, Dwarakanagar ,

Visakhapatnam, Andhra Pradesh 530016

This is to certify that the project work entitled A PROJECT on COMMUNITY SERVICE
PROJECT with reference to Tourism is a bonafied report done by Konathala Jeevan
KUMAR(Regd. No. XXXXXX) in partial fulfillment for the award of “Bachelor of Business
Administration’’ at Department of from Andhra University, during the year 2022 under my
guidance and supervision.

Head of the Department Internal Guide

(P. Prem Chand) ( [Link])

External Examiner
 DECLARATION

I here by declare that this project titled, A study on “TOURISM” was prepared by me during the
academic year 2021-2024 under the guidance of faculty name submitted by me to Sun Institute of
Hotel Management and Catering Technology and partial fulfillment of Bachelor of Business
Administration of my own and has not been submittedto any other university or published anytime
before.

Place: Visakhapatnam [Link] kumar

Date: ([Link].)
 ACKNOWLEDGEMENT

I wish to express my heartfelt gratitude to ( mandal, village) for giving me the opportunity to do
this project work.

I wish to express my heartfelt gratitude to the Principal Mr. GIBU GEBRIEl,

Sun Institute of Hotel Management and Catering Technology, for giving me an opportunity in
taking up the project.

I would like to thank the Head of the Department, Mr. PREMCHAND, Sun Institute

of Hotel Management and Catering Technology, for encouraging me to take up the project.

I express my sincere thanks to my project guide [Link], Sun Institute of Hotel

Management and Catering Technology for her valuable guidance in completing the project.

Further, I would like to thank everyone who has helped me directly or indirectly to complete my
project report.

Place: Visakhapatnam ([Link] Kumar)

Date: Regd. No:

 INDEX

[Link] CONTENTS PAGE NO

1 Introduction-Profile of the Village/Town 6-8

2 Findings of the household survey 9-11

3 Community Need Assessment 12-16

4 Community Need Survey Findings Conclusions 17-19

and Suggestions
5 Annexure 1: Questionnaire 20

6 Annexure 11: Village Photographs 21-23

7 Log Book 24-26

8 References 27
PROJECT IMPLEMENTATION

AND

PROJECT REPORT
 INTRODUCTION

Paderu is a village and a Mandal in Visakhapatnam (Vizag) district in the state of Andhra
Pradesh in india. It is a same hill belt popular for its greenery and cool weather. It is connected
only by road, from Visakhapatnam it is 120 km. There are only couples of standard budget
hotels obtainable at the main market of Paderu. No resort or any luxury kind accommodation is
available at Paderu Vizag (Visakhapatnam). It is a tribal coffee plantation. To create awareness
about the tourism to the people and about the income which can be generated through tourism
by various means.A survey is conducted by direct interaction with the household persons with
pre prepared questionnaire. For this survey 60 houses in the habitation randomly selected and
[Link] doing this survey people are unaware about the tourism and its importance.
Hence a house to house campaigning is conducted and explained about different sources of
earning money by being local guides, local food stalls, local transport, tribal products, coffee
exports, spices and the recent cultivation of dragon fruits and strawberries.
[Link] of the Village

[Link] and Layout :Paderu,Alluri Sitharama Raju Mandal,Visakhapatnam

District.

1.2 Settlement pattern :

1.3 Population :58983

Population Males Females Households

58,983 28,644 30,339 14,689

1.4 Sex ratio (female: male) : 67.02%

1.5 Literacy : 53.02

1.6 Occupation : Mostly farmers and labour

1.7 Education : ZPHS SCHOOL PADERU

1.8 Health Services : yes

1.9 Electrifaction : Partially electrified

1.10 Communication facilites : Partial connected with mobile networks, cellular data
 2. FINDING OF THE HOUSEHOLD SURVEY

(SOCIO-ECONOMIC POFILE OF THE COMMUNITY)

2.1 Number of houses visited :60

2.2 Average [Link] household members: All are nuclear families with 1to 4 members

in each family.

Number of houses in which more than 4 family 4

members are present
4 members are present 10
3 members are present 18
2 members are present 20
Only one person 8

2.3 Religion wise distribution families: Caste wise distribution of families

Hindu 96.96
Scheduled 17.4
Christian 1.43 caste
Muslim 0.8 Scheduled 82.6
Others 0.01 tribe

2.4

Livesstock population
Cows Buffelos Goat Sheep Hens and cocks
12 16 34 5 224

2.5
Occupation pattern:

House wiwes Students Jobless Working

7220 7480 27522 16991
 2.6
Types of cooking fuel

Types of cooking fuel being used in the community Number of families

only LP Gass 15000
LP Gass and other fuels 80
woods 16000
Electricity stove 4
Kerosene stove 0
Kerosene stove and others 0
Solar stove 0

2.7
Land holding pattern

Land in acre 0 0.1 to 1 1.1 to 2 2.1 to 3 3.1 to 4 4.1 to 5 >6

Number of 1000 20000 15000 3000 3000 500 23

families

2.8
Housing characteristics
Nmbers of houses Number
Pucca house 20000
Huts 30000
Buildings 1800
Guest house 12
2.9

Owner ship transport vehicles

Vehicle less Moter bike car van bus Auto ricksha
20000 5000 19000 95000 12 240

2.10

Sanitation status of drainage system

Number of houses with proper drainage connectivity 20000
Number of houses without proper drainage connectivity 8000

2.11

Government schemes availability

Jagan on anna amma vadi
Y.S.R bima
Y.S.R Pension kanuka

PRODUCTS WHICH ARE EXPORTED FROM PADERU

Herbal product
Ayurvedi medicines
Turmeric
Honey
Seasonal fruits and vegitables
 [Link] NEED ASSESSMENT

With central government offering a cable car system connecting important locations
including integrated tribal development agency af paderu has linked up several projects in
the agency area with costs ranging from 50 lakhs. Under reorganization of districts, the new
alluri seetharamaraju district with paderu has headquarters has emerged as the most
environment friendly region and is set to become a major tourist attraction. With
temperatures in the area falling a times to 5 degrees Celsius, lambasingi has become popular
and places like vanjangi, chaparai and tajanji have also started drawing tourists. These
projects will include basic infrastructure, roads, view points ,cottages, foodcourts and other
basic facilities at important tourist spots that have began to draw attention of tourists.
Similarly, a view point, drinking water facilities and toilets will be developed at vanajanji
waterfalls.

The location will also have two trekking points. Trekking facilities at
hukumpeta tree huts at padmapuram gardens in araku valley and several view points at
important locations. Encourage small scale industries in paderu. The tribal youth to be made
aware of the subsidy provided by the government in setting up of various self-employment
schemes and industries. Small scale industries promotion and development corporation said
that there should be aspiring entrepreneurs with the determination to start and ren industries
[Link] impart an exclusive brand name to all the produce of the Visakhapatnam
agency area, the integrated tribal development agency(ITDA), paderu is planning to launch a
project “paderu organic zone” (POZ). To make all the tribal farmers in future. The ITDA
paderu is actively working on the POZ. After the implementation of the project,paddy and
also commercial crops like turmeric and coffee with organic fertilisers only. The tribal do not
use much pesticide or urea for there crops in the agency. The ITDA is also working on other
aspects such as availability of organic fertilisers, adoption of latest methods, marketing
technique, employment to the tribal youth.
Already there are departments like education, medical, housing and water supply to take care
of the tribal welfare. The AP government has identified eight towns in the state to be
developed as ‘urban’ which was approved by the central government. While paderu in
Visakhapatnam district have been identified under the tribal areas. Sevaral schemes will be
converged so that all sectors whether it is roads or lighting or sewerage linked together to
ensure holistic development of the towns. The central government has suggested 14
components under the mission including digital literacy, sanitation, solid and liquid waste
management, street lights, fully equipped mobile health units, upgrading schools, inter village
road connectivity, among others. BCT initiated a 10 day teachers training program for
government school teschers in tribal paderu. This initiative aims to motivate students to come
to school regularly and participate in all learning processes it also motivates parental
involvement in there childs progress, selected teachers in paderu’s government schools were
given traning on the following: English reading program, Inclusive Education, Prerana
Motivation, We love reading.
 In india primitive tribes have lived for thousands of years in forests and hills without any
type of contacts with centers of civilization. The basic problem of the tribal is poverty. The
problem of low standard of living , hunger, starvation, malnutrition, illiteracy,
disease, poor sanitary and housing facilites ect.. are serious compared to the non tribals. The
coffee plantation, intiative taken by the ITDA paderu for the scheduled tribes economic
benefit. Tribal households in paderu region earn about half of there incomes from agriculture
which is facing a number of challenges. The important among these include high incidence of
land alienation, poor access to institutional credit, lower levels of investment, absence of
efficient market environment for competitive price discovery and a lack of effective
extension system. Farmers should be imparted domain knowledge and managerial skills so
that they could contribute to, and benefit from, the value addition to there produce.
Hamlets located in interior areas lack minimum need supporting facilities/services. These
villagers lack access to basic health and drinking water. Due to unavailability of protected
water, households are forced to drink canal water. The problem is more acute during the rainy
season. Similarly, villages have no access to basic health facilities. The health workers,
including the ANMs, seldom visit the villages on a regular basis. For any health problem they
have to approach hospitals located in far away cities. Primary schools are located at about 2-5
kms from the villages and functioning in a perfunctory manner. Higher education is a dream
for them as many higher educational institutions are located in cities. There is a high degree
of absenteeism among development functionaries. Tribals have also been facing the denial of
land rights. There are ambiguities in the demarcation of resource use boundary. In some
areas, the lack of clear forest boundaries has made the tribal people vulnerable to exploitation
by the forest department. Some of the villages were not fully enumerated in the forest
surveys. Due to such omissions, some tribal households do not possess titles to the forest land
under cultivation.

The NCST on the unilateral decisions taken by the Tourism Department to set
up structures and allow tourists at a remote, hilly village of Dallapalli in Paderu One such
prominent location is at Lambasingi in the Paderu subdivision. The tribe population play a
role in enhancing/promoting the cultural heritage of the project area and its ST community of
the proposed road development interventions. The highlight of the fair would be the famous
Dhimsa Dance - the local tribal dance. The Jatara also has some urban-style entertainments
like the pop musical nites. This fair becomes a platform for the tribal people to get a glimpse
of the urban culture. The people of Andhra Pradesh in particular should these beautiful
locales, avail the tourist facilities and thereby help in promoting AP tourism. This would also
help in the economic development of the agency areas and help in mainstreaming of the poor
tribal brethren.
Currently the process of outreach to key stakeholders such as Farmer groups , local
administration and government departments, local civil society organizations (CSO) and
private sector participants is being carried out. The Compact and vision of development of
the area will be finalized in later half of 2022 . The vision will be based on key thematic areas
such as: Better Income for participating farmers through sustainable market linkages and fair
prices; Better environment through adoption of sustainable and regenerative agriculture
principles based natural farming. The Andhra Pradesh medical services infrastructure
development corporation will go for tenders for tribal medical collage at paderu. Allangi is a
resident of Ganneruputtu village, part of a tribal belt about 100 km north of Visakhapatnam.
The area is administered by the Integrated Tribal Development Agency (ITDA),
headquartered in Paderu, which is one of the eight mandals (or tehsils) where cannabis
cultivation has become a challenge for the state administration.

In case of cashew, as with any other produce, the tribal farmers are
completely unaware of the prices prevailing in referral markets. For that matter, even the
aggregators (moneylender-cum-trader) do not have much knowledge about the prices
prevailing in Palaasa and similar referral markets. They merely rely on hearsay. Thus, both
the tribal farmers as well as the aggregators (moneylenders- cum-buyers) are vulnerable to
price risk.
Crop insurance
It is common to see that agriculture, horticulture and livestock are not covered by insurance.
As a result, farmers incur huge losses in the event of any natural calamity or disease. These
problems have arisen due to the lack of proper verification in carrying out the estimation of
the extent of crop loss and identification of beneficiaries. The official machinery is hardly
trained and motivated to carry out this task. The extent of crop loss is usually estimated by
sitting at the mandal headquarters. Due to this practice, many households are excluded from
the beneficiary list. The compensation amount is also less than the actual crop loss. Farmers
are asked to collect the compensation from the mandal headquarters. Most often, the
transportation cost incurred by the villagers located in many places is more than the
compensation amount released for them and hence the farmers are reluctant to visit the
mandal headquarters to collect the payment. After disasters like the Hudhud cyclone, the
tribal farmers desire that compensation should not be entirely in cash but also include a part
payment in kind. For instance, adequate gap filling/ replanting is required in damaged coffee
plantation areas which requires the provision of more coffee and silver oak seedlings.
Convergence with various schemes
The ITDA is required to identify scope for utilizing MGNREGS funds for supporting
horticulture. Towards this, it has to identify beneficiaries, quantify the labour requirement for
various activities such as bush clearing, land levelling, demarcation of boundaries, pit digging
raising of nurseries, land preparation and planting, and maintenance of plants for three to four
years, and planting of seedling.
Although the guidelines permit the use of MGNREGS funds for the maintenance of
horticulture crops and plantations during the gestation period, in practice this is not
happening in many villages. This is due to lack of coordination among the ITDA officials, the
agriculture, horticulture and revenue departments. This is despite the built-in provision for
convergence through dovetailing MGNREGS with the above departments.
The region is suitable for growing pineapple, mango, custard-apple, jackfruit, and guava.
This horticulture system can generate an income of Rs. 10,000-20,000 per acre. However, for
want of proper extension service, many farmers are not able to leverage on this count. The
experience in encouraging tribals under “Manthota” programme suggests for availing any
government subsidies and extension services, the farmers should have clear titles to their
land. Nearly 40 per cent of the farmers lack these facilities.
Poor logistics
Low level of logistic-linkage of tribals with mainstream society and high information gaps
are responsible for their limited access to inputs, technology and Dependence on traders is
high because of: a) high transportation costs and lack of storage facilities, and b)
malfunctioning of the formal procurement system. The shandies (markets) are unreachable
for several farmers. These conditions often lead to distress sale of many tribal produce,
particularly perishable commodities such as fruits (pine apple, jack fruit etc). Once the
farmers take their produce to the shandies, they are left with no choice except to sell at
whatever the price.

This is because of absence of any mechanism to store the produce in the market place. The
other option of taking the produce back home is impracticable and makes no economic sense.
All the farmers in all the twenty six villages the team studied have reported this compulsion.
“The money lender-cum-trader is like an ATM and we cannot and should not complain
against him, whatever may be the cause”, most tribal-farmers opined. The tribal farmers are
more concerned about the manipulations in weighing the produce rather than on high interest
rates. They were found to prefer local money lender- cum-trader over the Girija Cooperative
Corporation (GCC) , the state sponsored organisation to procure tribal produce, including
coffee, to transact their market activities. Easy access to traders and their willingness to lend
multiple times (although small loans) offering to buy the produce at the farmers’ doorstep are
the reasons behind such preference. The GCC has to walk great lengths and refurbish its style
of functioning to win the tribal’s confidence.
Cashew kernels are sold to the local money lender-cum-traders. These traders periodically
visit the villages to assess the crop prospects and maintain a continuous rapport with the tribal
farmers. They also lend the needy farmers small amounts which seldom exceed 10% of the
crop value. The size of the loan advance depends on a host of factors such as health of the
trees, the intensity of flowering, the health of the pods, last year yield, last year price, the
level of competition, and the trust the moneylender-cum-trader sees in the farmer. The terms
of the loans are: 2 per cent – 60 per cent rate of interest or the commitment to sell the produce
to the money lender-cum-trader. The produce is weighed and stored at the farmer’s residence,
to be picked up as and when an optimum transport- route schedule is worked out. Since there
is no alternative channel, the tribal has no way to compare the price offered by the trader. If
he is very particular of this, he has to travel a whole day to nearby markets. But that is not
always feasible. Tribals’ reticence to respond to the outside world is exploited by the
moneylender-cum-trader who also employs myriad tactics to keep off the potential
competitors.
COMMUNITY NEED SURVEY FINDINGS AND CONCLUSIONS AND
SUGGESTIONS

Various intersections in project road

Major junctions
[Link] Existing chainage Road loading to Road leading to Type of
(km) LHS RHS junction
1 31/000 Dumbriguda araku T
2 38/220 jeypore araku Y

Minor junctions
[Link] Existing chainage Road leading to Road leading to Type of
(km) LHS RHS junction
1 2/900 Cheedimetta Araku T
2 4/000 Araku Sanyasammapalem Y
3 5/350 Malaguda Araku T
4 7/600 Marripetu Araku Y
5 8/200 Hukumpeta Araku Y
6 8/700 Araku Muliaputtu Y
7 9/700 Araku Chatraiputta Y
8 13/950 Araku Boddaputta Y
9 15/300 Araku Matchyapuram Y
 Existing carriageway details of project road

Existing chainage (km)

[Link] Width (m) Remarks
From To
1 2/416 4/000 3.4
2 4/000 5/400 3.3
3 5/400 9/300 3.4
4 9/300 10/000 5.4 ORD
5 10/000 13/800 3.6

Paderu araku road

[Link] District Mandal Village name Chainage Length (KM)

from To

1 Talarisingi 2.400 2.700 0.300

2 Visakapatnm Paderu Chintalaveedhi 2.700 4.450 1.750

Water source for climatic usage

Source Number of houses
Open well 2
Public tap 2842
Bore well 24
[Link] Disease Botanical name Usefull parts
1 Blisters Acacia chundra ([Link].) Willd. Leaves
Argyreia nervosa (Burm.f.) Boj. Leaves
Desmodium gangeticum (L.) DC Leaves
2 Blood prurification Enicostema axillare (Lam.) Raynal. Plant
VIchnocarpus frutescens (L.) R. Br. Root
Schleichera oleosa (Lour.) Oken Bark
3 Boils Abutilon indicum (L.) Sweet. Leaf
Acacia chundra ([Link].) Willd. Leaf
Achyranthes aspera L. Plant
Albizia lebbeck (L.) Benth. Flower
Argyreia nervosa (Burm.f.) Boj. Leaves
Arisaema tortuosum Wall. Root
Buchanania lanzan Spr. [Stem bark
Desmodium gangeticum (L.) DC. Leaves
Ficus hispida L.f. Leaves
Hibiscus rosa-sinensis. L. Leaves
Xanthium indicum Koenig in Roxb. Root
4 Bronchitis Albizia odoratissima (L.f.) Benth. Stem bark
Annona sgamosa L. Bark
Cassia sophera L. Leaf
Hibiscus rosa-sinensis L. Flower
Indigofera tinctoria L. Root
Terminalia chebula L Fruit
5 Chicken pox Bombax ceiba L. Flower
Costus speciosusL Rhizome
Dichrostachys cinerea (L.) Wt. Root
6 Chronic bronchitis Solanum trilobatum L. Plant
7 Chronic dysentery Ocimum basilicum L. Seeds
COMMUNITY NEED FINDINGS CONCLUSIONS AND SUGGESTIONS

aderu is a hill town popular for its tribal products and coffee plantation. However, the
position is quite different in the case of agricultural development and land development
programmes. In the case of these two programmes, the performance of the ITDA is
impressive. These two programmes has brought about perceptible changes in the agrarian
structure of the tribal areas. Under the impact of these programmes of the ITDA, the tribal
farmers are slowly adopting modern inputs and methods of agriculture. They have shifted
from food crops to commercial crops. The modernization and commercialization processes
have resulted in the transformation of tribal agricultural trend.
An examination of the views expressed by the respondents on the services of ITDA reflects
that the respondents are with the opinion that the ITDA has succeeded only to a limited extent
in achieving the development of tribals which is its main objective. Further, they feel that the
ITDA is concentrating mainly on, agricultural sector and paying little attention on other
sectors and at the same time its benefits are reaped by a limited number of tribals only who
are politically influential and economically better off.
8. Suggestions
Creating awareness among tribal coffee growers and giving necessary technical support will
go a long way in sustenance of the Coffee Project. Preparation of organic manures by
introducing vermiculture and other organic manures as suitable according to local conditions
can also be taken up on a large scale.
9. Conclusion
Necessary training material, manuals and hand-outs, workshops and interactive sessions need
to be conducted village wise, according to a plan in a time bound programme.
As per sensus 2011 there are total of 199 villages in paderu
 QUESTIONNAIRE

❖ What is paderu famous for

❖ How many villages are there in paderu
❖ What is the best time to visit paderu
❖ What is the actual temperature in paderu
❖ Food habits in paderu
❖ What is the best place to visit in paderu
❖ Timmings to visit
❖ What are the families income
❖ Occupation details
❖ How often will they watch movies
❖ Does they have government schemes
❖ How are there road facilities
❖ Water facilities
❖ What kind of crops do they grow
❖ Annual income
❖ Most attractive tourist places
❖ Most celebrated festivals
❖ Verification of adhar cards by government
❖ Tv channels
❖ Internet facilities
❖ Number of migrants
❖ Location of schools and collages
Community service project (CSP) – Student daily progress report
REFERENCES:

18°04'48.0"N 82°39'54.0"E
[Link]

External Map Resources

India - Google Maps (Roadmap View)

India - Google Maps (Hybrid View)
Global - Google Maps (Satellite View)
Global - Fourmilab Globe (Topo Map)
Global - Fourmilab Globe (Living Earth)
Global - Fourmilab Globe (NASA Visible Earth)
Global - Fourmilab Globe (Clouds)
Global - Fourmilab Globe (IR Clouds)
Global - Mapquest
Global - Bing Maps

Latitude & Longitude (WGS84):

18° 4' 48" North.82°
39' 54" East
Latitude & Longitude (Decimal
18.08,82.665
Degrees):
Latitude & Longitude (Degrees plus 18° 4.8, 82° 39.9'
Decimal Minutes):