Feasibility Analysis
Submitted To: Neha Chawla Taneja
Submitted By:
Rutu Prajapati 23000402
Dhruv Arora 23000665
Dhaval Gohil 23000106
Sahil Bhavnani 23000625
SY BBA Div – B
School Of Business & Law
Navrachana University
Proof Of Concept
Tea Bombs are compact, dissolvable spheres designed to deliver a premium tea experience
with convenience, creativity, and sustainability. Each tea bomb weighs approximately 20
grams and is available in 40 distinct blends, catering to a wide range of flavor profiles and
wellness needs—from floral and fruity to herbal, spiced, and detoxifying.
Formulated with natural, high-quality ingredients such as whole-leaf tea, dried fruits, culinary
herbs, and edible flowers, each bomb is encased in an isomalt shell that gently melts in hot
water, releasing a vibrant and aromatic infusion. This provides a mess-free, instant brew that
combines the richness of traditional tea with the ease of modern convenience.
The tea bombs come in compact, eco-friendly packaging, ideal for on-the-go lifestyles,
gifting, and travel. Designed for urban, health-conscious consumers, the product offers a
customizable and luxurious tea ritual without the need for tea bags, strainers, or steeping
time.
By merging elevated tea craftsmanship with portable design, Tea Bombs aim to redefine tea
consumption in India—offering a fresh, sustainable, and indulgent way to enjoy tea, anytime,
anywhere.
Problem
High temperatures can cause the isomalt coating to soften or melt, while cold
environments might make the tea bomb overly brittle, increasing the risk of breakage
during transport or handling.
Eco-friendly but durable packages that protect the product, maintain it fresh, and at
the same time, look premium and gift-worthy can be challenging to create in India
because of its varied climates and logistics.
Tea bombs, being made with natural ingredients, may lose their aroma, flavor
intensity, or freshness over extended periods—especially if not stored properly.
Solution
Modify the isomalt coating thickness to provide better heat resistance without
compromising dissolvability.
Experiment with temperature-stable binders or natural alternatives for warmer
climates.
Use biodegradable yet sturdy materials
Collaborate with local artists for aesthetic yet minimalistic packaging design,
reinforcing the premium and sustainable brand ethos.
Print using soy-based inks or water-based colors to keep the packaging fully
compostable.
Usage of airtight and light-blocking packaging.
Offer smaller pack sizes (e.g., 3 or 5 bombs per box) to encourage quicker usage and
repeat purchases.
Why it’s FEASIBLE
Tea, herbs, and natural flavour ingredients are already widely accepted in the food
and wellness segment, making them more familiar, safe, and easy to obtain.
Isomalt coating as the edible, heatproofing, food-safe, and according to FSSAI
standards, used in confectionery.
Tea bombs can be packed with biodegradable or refillable containers materials
like kraft paper boxes, glass jars, or metal tins—hugging eco-conscious branding
while minimizing packaging waste.
Premium branding can be achieved through custom printed tins, UV digital
printing, embossing, or eco-friendly foil stamping-giving a high-end, gift-worthy
aesthetic appealing to the urban consumer.
The formulation is clean-label, health-conscious, and compliant to food safety not
giving way to synthetic preservatives whatsoever, as well as artificial colorants
and other additives. Such an approach makes things easier for registration with
FSSAI and earns customer perception for wellness-oriented buyers.
A highly compact, travel-no-brew-needed-oriented format makes it a very
convenient option for today's consumers-travelers, office-goers, and gifting
segments; thus, satisfying all segments with respect to market demand and
scalability through e-commerce.
Market Opportunity
1. Rising tea consumption among urban millennials: Urban millennials are
seeking experiential and healthy drinks. The increasing demand for
functional teas, that helps in detox, calm, immunity, etc. Moreover,
consumers nowadays are more open and attracted towards non-traditional
forms like herbal blends, iced teas, and wellness infusions- creating space
for innovative formats like tea bombs.
2. Lifestyle Shift Towards Portability & Gifting: Inclination in on-the-go
consumption because of rapid urban lifestyle. For the discerning frequent
traveller and busy professional, premium, portable products offer an
indispensable blend of quality and convenience. The gift market,
particularly the corporate and festival markets, is booming and a lot of
hype is being created around wellness-oriented, aesthetically packaged
products like your customizable tea bombs.
3. Estimated reach: With a population target of almost about health
conscious 40-60 million Tier-1 and metropolitan citiespeople become
increasingly open to premium consumables being bought through
avenues such as Amazon, Flipkart, or other specialty wellness retail
fronts, your expected reach will depend on how effective your penetration
strategies are with these digital and potentially physical channels. Final
figures will be clearly influenced by the efficiency of ease of accessing
daily users, wellness seekers, hotel guests, and gifting purchases, in
marketing effectiveness determined with conversion rates.
Conclusion
Tea Bombs present a highly promising and innovative solution in the changing
parameters of the Indian tea market, allowing the perfect combination of luxury, health,
sustainability, and convenience. With the existing gaps in the market among urban
millennials, health-conscious people, travelers, and gifters, this product will definitely
generate interest and loyalty among consumers.
Challenges do prevail: maintenance of temperature, flavor stability, and packaged
sustainability with a premium look. These solutions are sufficiently well positioned and
are readily scalable—airtight eco-packaging, temperature-stable formulas, and branded
custom containers.
Having established a proof of concept, the Tea Bombs concept may be feasible and
viable. The approach uses internationally accepted, safe ingredients, catering to consumer
demand for clean-label experience-driven products. The model has the potential to
leverage direct-to-consumer and e-commerce platforms as launch pads for rapid growth
and brand establishment.
With first-mover advantage, wide appeal, and customizable and gifting options, Tea
Bombs stand to become a consumer-defining brand in premium tea in India, one that will
not only disrupt how tea is consumed but how tea is experienced altogether.
Prototype (Low Fidelity)
Prototype(Mid Fidelity)
Prototype(High Fidelity)
Concept Test
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