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E-Commerce 2 (Exam)

The document outlines the examination structure for a Bachelor of Commerce (General) course focusing on e-commerce, scheduled for June 2025. It includes various questions related to e-commerce concepts, cyber security, business strategies, and a case study involving a job seeker using an online platform. Additionally, it asks for short answers on digital payment methods, e-commerce platforms, and marketing concepts.

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anshika
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25 views5 pages

E-Commerce 2 (Exam)

The document outlines the examination structure for a Bachelor of Commerce (General) course focusing on e-commerce, scheduled for June 2025. It includes various questions related to e-commerce concepts, cyber security, business strategies, and a case study involving a job seeker using an online platform. Additionally, it asks for short answers on digital payment methods, e-commerce platforms, and marketing concepts.

Uploaded by

anshika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BACHELOR OF COMMERCE

(GENERAL)
[B.COM. (LLB)]
Term-End Examination
June, 2025
E-COMMERCE

Time : 3 Hours Maximum Marks : 100

Note : Attempt All question.

1. Differentiate between e-Commerce and


Traditional Commerce.(10marks)

2.Explain the different types of e-commerce


models with suitable examples. (10 Marks)

3. What is Cyber Security ? Discuss the different


measures of Cyber Security. (5+10marks)

4. ‘Building an e-commerce website is


systematic approach.’ Explain the statement.
(10marks)
[2] BCOS-184
P. T. O.

5. Explain the B2C and B2B business strategies?


(5
+5marks)

6. Explain the B2C marketing strategies? (10


Marks)

7. How internet has changed the business


strategy, structure and processes? (10
Marks)

8.Case Study:

Rahul, a recent graduate in computer science,


is looking for job opportunities. Instead of
traditional job search methods, he decides to
use an online career services platform called
“JobConnect”. The platform offers various
services such as AI-based resume building,
virtual career counseling, skill assessment
tests, and direct job applications.

Rahul uploads his resume, takes a skill


assessment test, and receives personalized job
recommendations based on his skills. He also
books a virtual career counseling session where
an expert suggests upskilling through online
certification courses. After following the advice,
he applies to multiple companies and gets an
interview call from a reputed IT firm.
[3] BCOS-184
However, Rahul faces some challenges:

1. Some job listings on the platform are


outdated.

2. He receives many irrelevant job


recommendations.
3. The career counseling service is
expensive.
(10 +5 )

Questions:

1. What are the benefits of using online


career services like “JobConnect”
compared to traditional job search
methods? ( 5 Marks)
2. Identify and discuss the challenges faced
by Rahul while using the platform. How
can
“JobConnect” improve its services? ( 4 marks)
3. How can AI and data analytics help
improve the accuracy of job
recommendations on online career
platforms? ( 2 marks)
4. Suggest ways in which online career
services can make career counseling
more affordable and accessible. ( 2
marks)
5. If you were the founder of “JobConnect,”
what new features would you introduce
[4] BCOS-184
to enhance user experience? (2 marks) 9.
Write short answers to questions ( 2*5)

a) list few digital payment method?

b) Give examples of a C2C (Consumer-


toConsumer) e-commerce platform?

c) What is digital marketing?

d) What is affiliate marketing?


e) What do you mean by internet audience?
[5] BCOS-184

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