MIL interpretative, influential.

​
People as Media and Information
●​ Types:​
●​ People Media: Individuals who are
the primary source of information.​ 1.​ Opinion Leaders – Experts
influencing decisions.​
○​ Characteristics: Accessible,
credible, independent, direct 2.​ Citizen Journalists –
interaction, rapid Non-professionals reporting
dissemination.​ events.​

○​ Types:​ 3.​ Influencers – Social media

personalities shaping trends.​
1.​ Opinion Leaders –
Experts influencing 4.​ Speakers & Educators –
others (e.g., doctors, Professors, public speakers.​
analysts).​
●​ Value: Encourages discussion,
2.​ Citizen Journalists – enhances education, and provides
Ordinary people authentic communication.​
reporting events via
social media.​

3.​ Content Creators –

Producing blogs, People in Media
videos, podcasts.​
●​ Definition: Professionals working in
4.​ Community media organizations (journalists,
Journalists – broadcasters, editors).​
Covering local news.​
●​ Characteristics:​
●​ Advantages:​
○​ Trained professionals
○​ Diverse perspectives, rapid ensuring credibility.​
information sharing, and
community engagement.​ ○​ Follow ethical standards and
reach a mass audience.​
○​ Cost-effective and
empowering for individuals.​ ●​ Types:​

●​ Limitations:​ ○​ Journalists & Reporters –

Provide news.​
○​ Risk of misinformation and
bias.​ ○​ Broadcasters & Anchors –
Deliver information on
○​ Lack of professional training TV/radio.​
and ethical concerns.​
○​ Editors & Publishers –
Oversee content in
newspapers/magazines.​

People as Media ○​ Filmmakers &

Documentarists – Create
●​ Definition: Individuals serve as educational media.​
communication channels
themselves.​ ○​ Photographers &
Videographers – Capture
●​ Characteristics: Human-based visual stories.​
communication, interactive,
 ●​ Value:​ ●​ Instructional – Step-by-step
guidance (e.g., manuals, recipes).​
○​ Ensures credible, factual
reporting.​
4. Characteristics of Good Text Media
○​ Keeps society informed
about current events ●​ Accuracy – Reliable and fact-based
content.​

●​ Clarity – Easy to read and

Text Information and Media understand.​

1. Definition of Text Information and ●​ Relevance – Appropriate to the

Media audience and purpose.​

●​ Text is a written, printed, or digital ●​ Objectivity – Free from bias.​

form of communication.​
●​ Conciseness – Short yet
●​ Can be informative, persuasive, informative.​
instructional, descriptive, or
narrative.​
5. Sources of Text Information
●​ Found in books, newspapers, blogs,
social media, brochures, and ●​ Primary Sources – Firsthand
infographics.​ accounts (e.g., research studies,
interviews).​

2. Characteristics of Text ●​ Secondary Sources –

Interpretations of primary sources
●​ Readable – Clear and easy to (e.g., textbooks, review articles).​
understand.​
●​ Tertiary Sources – Compiled
●​ Structured – Well-organized information (e.g., encyclopedias,
(paragraphs, headings).​ indexes).​

●​ Purposeful – Designed to inform,

persuade, entertain, or instruct.​ 6. Advantages and Limitations of Text
Information
●​ Format-Specific – Appears in print Advantages Limitations
(books, newspapers) or digital (web
pages, posts).​ Accessible and May lack
easy to distribute interactivity

3. Types of Text Permanent and Prone to

retrievable misinterpretation
●​ Descriptive – Provides vivid details
(e.g., travel articles, novels).​ Can be printed or Can become
digital outdated quickly
●​ Narrative – Tells a story (e.g., fairy
Allows for Some formats are
tales, biographies).​
in-depth costly to produce
explanation
●​ Expository – Explains facts or ideas
(e.g., textbooks, news articles).​
7. Importance of Text in Communication
●​ Persuasive – Convinces the reader and Learning
(e.g., advertisements, opinion
●​ Preserves knowledge and history.​
pieces).​

●​ Enhances literacy and

comprehension.​
 ●​ Aids in professional and academic Definition:
research.​
●​ Any form of communication that
●​ Increases engagement through relies on images, graphics, and
storytelling.​ visual representations.​

8. Text as Visual Communication Importance:

●​ Presentation of text (fonts, size, ●​ Captures attention quickly.​

colors, and arrangement) affects
perception.​ ●​ Can be universally understood (to
some extent).​
●​ Selection Criteria for effective text
media:​ ●​ Effective for conveying spatial
relationships and data.​
○​ Purpose – What is the
intended message?​ ●​ Enhances understanding and
retention.​
○​ Audience – Who will read it?​

○​ Readability – Is it easy to Advantages:

understand?​
●​ Used in education (visual aids).​

○​ Design – Does it use visual

●​ Conveys messages effectively
elements effectively?​
(advertising, marketing).​

9. Design Principles for Text Media ●​ Records events and history

(documentation).​
●​ Contrast – Bold fonts for headlines,
smaller fonts for body text.​ ●​ Allows creative expression (art).​

●​ Alignment – Proper text placement

for readability.​ Limitations:

●​ Not always accessible for visually

●​ Repetition – Consistency in font
impaired individuals.​
styles and colors.​
●​ Interpretation may vary across
●​ Proximity – Related text should be
cultures.​
placed close together.​
●​ Requires proper technology for
10. Design Elements of Text display.​

●​ Font Styles and Sizes – Serif for

formal content, Sans-serif for digital
media.​
2. Audio Media

●​ Spacing and Layout – Adequate Definition:

margins and white spaces.​
●​ Any form of media that
●​ Color and Background – Using communicates through sound,
color psychology for emphasis. speech, or music.​

Importance:
Visual and Audio Media

1. Visual Media
 ●​ Can be consumed while ●​ Visual – Relies heavily on visual
multitasking.​ elements.​

●​ Effective for conveying emotion and ●​ Interactive – Some forms allow user
tone.​ interaction.​

●​ Creates immersive experiences.​

Types of Motion Media:
●​ Accessible to individuals with visual
impairments.​ 1.​ Animation – GIFs, Flash
animations, animated videos
(entertainment, education, ads).​
Advantages:
2.​ Video – MP4, AVI, MOV (movies,
●​ Used in entertainment (music, documentaries, tutorials).​
podcasts).​
3.​ Interactive Multimedia – Websites,
●​ Important in news and broadcasting apps, video games (education,
(radio).​ entertainment, information).​

●​ Supports education (audio lectures, 4.​ Motion Graphics – Animated text

audiobooks).​ and graphics (ads, presentations,
titles).​
●​ Preserves oral histories.​

Advantages:
Limitations:
●​ Increased Engagement – Moving
●​ Lacks a visual component, which visuals are more captivating than
may limit understanding.​ static ones.​

●​ Quality of the message depends on ●​ Enhanced Understanding – Helps

audio clarity.​ explain complex topics.​

●​ Requires focused listening skills. ●​ Effective Storytelling – Allows for

dynamic narratives.​

●​ Accessibility – Useful for visual

Motion Media and Multimedia learners.​

1. Motion Media
Limitations:
Definition:
●​ Production Costs – High-quality
●​ Any form of media that uses motion media can be expensive.​
movement to communicate
information.​ ●​ File Size – Large files require
storage and bandwidth.​
●​ Examples: videos, animations, GIFs,
interactive simulations.​ ●​ Accessibility Issues – Some
motion media may not be suitable
for visually impaired users.​
Characteristics:
●​ Information Overload – Too much
●​ Dynamic – Involves movement.​
motion can be distracting.​
●​ Temporal – Exists within a time
●​ Potential for Misinformation –
frame.​
Manipulated videos can spread false
information.​
Uses of Motion Media: 5.​ Animation – Animated graphics and
videos.​
●​ Education – Interactive learning.​
6.​ Interactive Elements – Buttons,
●​ Entertainment – Immersive quizzes, simulations.​
experiences.​

●​ Communication – Enhancing Advantages:

messages.​
●​ Effective Communication –
●​ Journalism – Quick reporting.​ Presents information clearly.​

●​ Marketing – Capturing audience ●​ Engaging and Interactive –

attention.​ Captures attention.​

●​ Preservation – Documenting events ●​ Enhanced Learning – Improves

and processes.​ understanding and retention.​

●​ Increased Accessibility –
Accommodates different learning
styles.​
2. Multimedia
●​ Versatility – Used in education,
Definition: business, healthcare, entertainment,
etc.​
●​ The combination of different media
forms, such as text, audio, images,
and motion, into a single Limitations:
presentation or experience.​
●​ File Size – Large storage and
bandwidth requirements.​
Characteristics:
●​ Technical Requirements – May
●​ Integration – Combines different
need special hardware/software.​
media types.​

●​ Information Overload – Excess

●​ Interactive – Allows user
multimedia can be overwhelming.​
interaction.​

●​ Accessibility Issues – Poor design

●​ Digital – Primarily used in digital
can make it unusable for some
environments.​
users.​
●​ Dynamic – Engages users through
●​ Development Costs – High-quality
movement and interaction.​
multimedia production can be
expensive.​
Types of Multimedia Elements:

1.​ Audio – Music, speech, sound Uses of Multimedia:

effects.​
●​ Enhancing education.​
2.​ Text – Documents, web pages,
●​ Providing immersive entertainment.​
subtitles.​

●​ Improving business presentations

3.​ Images – Photos, illustrations,
and marketing.​
graphics.​

●​ Facilitating effective communication.​

4.​ Video – Moving visuals with or
without sound.​
●​ Preserving cultural and historical
information.