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Business Plan

Verdure Vogue is an eco-friendly business focused on creating stylish, reusable tote bags from upcycled textiles to combat plastic waste. The company aims to promote sustainable living with biodegradable products and plans to target working women, students, and travelers in the UAE, with future global expansion. Their financial plan includes an initial investment of 800,000 AED and a goal of generating over 2.6 million AED in annual profit while aligning with multiple UN Sustainable Development Goals.

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Mithi
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16 views3 pages

Business Plan

Verdure Vogue is an eco-friendly business focused on creating stylish, reusable tote bags from upcycled textiles to combat plastic waste. The company aims to promote sustainable living with biodegradable products and plans to target working women, students, and travelers in the UAE, with future global expansion. Their financial plan includes an initial investment of 800,000 AED and a goal of generating over 2.6 million AED in annual profit while aligning with multiple UN Sustainable Development Goals.

Uploaded by

Mithi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Business Plan – Verdure Vogue: Eco-Friendly

Elegance

1. Executive Summary
Verdure Vogue is a green entrepreneurship initiative focused on producing stylish,
reusable tote bags made from upcycled textiles. Our mission is to reduce plastic
waste and promote sustainable living by offering environmentally friendly,
biodegradable bags powered by clean energy.

2. Business Description

 Name: Verdure Vogue


 Industry: Sustainable fashion / Eco-products
 Products: Handmade tote bags and pouches
 USP: Biodegradable, chemically safe, and customizable bags using recycled
textiles, powered by solar and biomass energy
 Slogan: “Eco-Friendly Elegance”

3. Mission and Vision

 Mission: To eliminate single-use plastic bags and replace them with eco-
conscious, affordable alternatives.
 Vision: To become a leading brand in sustainable fashion, encouraging
conscious consumption and supporting environmental protection worldwide.

4. Target Market

 Primary Audience:
o Working women
o Students
o Travelers
o Artists
o Fitness professionals
 Geographic Focus: UAE (initially), with future potential to expand
globally.
5. Products and Services

 Tote Bags
o Price: 15 AED
o Cost: 8 AED
o Profit per unit: 7 AED
 Pouches
o Price: 10 AED
o Cost: 6 AED
o Profit per unit: 4 AED

Value Additions:

 Free seeds for plantation with every purchase


 Customization available
 Eco-certification on packaging

6. Raw Materials & Production

 Sources: Leftover fabrics from textile industries


 Process: Washed → Sanitized → Shredded → Upcycled using cotton, jute,
hemp
 Energy Use: Biomass power plants & solar panels
 Sustainability: Zero plastic, no harmful dyes or chemicals used

 7. Marketing & Sales Strategy

 Online Presence:
o Instagram, TikTok, and website store
o Collaborations with eco-influencers
 Retail Placement:
o UAE hypermarkets (Carrefour, Lulu, etc.)
o Pop-up eco-markets and school fairs
 Engagement:
o Surveys, custom requests, sustainability challenges
o Packaging with QR codes linking to tree-planting records

8. Financial Plan

 Initial Investment Required: 8,00,000 AED


o Licensing: 2,00,000 AED
o Equipment & Setup: 2,00,000 AED
o Promotions & Marketing: 2,00,000 AED
o Contingency & Supplies: 2,00,000 AED
 Sales Goals:
o 20,000 customers/month
o Monthly Profit:
 Tote bags = 20,000 × 7 AED = 140,000 AED
 Pouches = 20,000 × 4 AED = 80,000 AED
 Total = 220,000 AED/month
o Annual Profit: Over 2.6 million AED

9. Sustainability & SDG Impact


Our business aligns with 6 UN Sustainable Development Goals:

 SDG 3: Good Health and Well-being


 SDG 11: Sustainable Cities and Communities
 SDG 12: Responsible Consumption & Production
 SDG 13: Climate Action
 SDG 14 & 15: Life Below Water and Life on Land

10. Future Plans

 Expand product range (laptop sleeves, grocery kits)


 Export to other eco-conscious markets
 Start recycling initiatives in collaboration with schools and malls
 Launch “Plant-a-Bag” campaign with environmental NGOs

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