Question Bank_PMM
Long Answer Question
1) Define marketing? Describe the various functions and scope of marketing.
2) Define Market Segmentation? How do you segment pharmaceutical market? Discuss the
criteria of market segmentation.
3) Define marketing. Explain its nature and scope of pharmaceutical marketing.
4) What is new product? Explain different stages of new product development.
5) What do you mean by NPD and PLC? Explain in detail the life cycle of a pharmaceutical
6) Explain various product levels with examples. Define brand. Write about various types of
brands.
7) Write details about the factors affecting promotion mix.
8) How to promote new product or services.
9) Give in detail about methods of determining budget for promotional expenditure.
10) What is detailing? Explain the purpose of detailing, duties, selection, training,
compensation and prospects of PSR.
11) What are different channels of distribution? Differentiate between wholesaler and
retailer in selling of pharmaceutical product
12) Explain in detail the duties of PSR in promoting pharmaceutical products.
13) Explain objective of pricing in detail.
14) Explain the different pricing methods and strategies .
15 ) Explain the emerging concepts in marketing.
Short Answer Question
1) Distinguish between marketing & selling?
2) Explain its nature and scope of pharmaceutical marketing.
3) Write a note on criteria pharmaceutical market segmentation.
4) What is marketing mix? Write its important elements.
5) Briefly explain the stages involved in market research.
6) Briefly explain the factors that contribute to the patient’s choice of a physician.
7) Explain the role of market research in pharmaceutical Marketing.
8) Explain strategies used during introductory stage of PLC.
9) Define Branding? Explain different types of brand.
10) What are the effects of different elements of marketing mix on different stages of PLC?
11) Explain in detail product differentiation.
12) Discuss about stages of PLC.
13) Explain Product branding.
14) What is the importance of new product decisions.
15) Discuss the promotional strategies for OTC Products.
16) Define Promotion? What are the objectives and needs for sales promotion?
17) Define Advertisement? Explain in detail the different ways of promotion of the
pharmaceutical product.
18) What are the determinants of promotional mix.
19) Write a note on advertising and publicity as elements of promotion.
20) Explain importance of communication in detailing.
21) What are the factors considered for deciding the promotional budget?
22) What are basis for selection of channels of distribution?
23) Explain the functions of Pharma retailers.
24) Pharma distribution networks involving different channels and partners.
25) Mention the advantages and disadvantages of a wholesaler in distribution of
pharmaceutical product.
26) Explain the factors that are considered in selection of PSR.
27) Write a note on selection and duties of a professional sales representative.
28) Write a note of training and compensation of PSR.
29) What are the factors to be considered in pricing of pharmaceutical products?
30) Explain how companies compete through R&D and product quality.
31) Explain cost based and competition based pricing.
32) Describe the strategies in Pharmaceutical Pricing.
33) Explain Role of NPPA in making affordable Pharmaceuticals.
34) Discuss the different pricing strategies of pharmaceutical products.
35) Discuss about vertical and Horizontal Marketing.
