Annexure – I
Micro-Project Proposal
Optimising Marketing forStore Startup
1.0 Aims/Benefits of the Micro-Project
The initiative aims to integrate effective and innovative marketing techniques into the core of
small bakery startups, enabling them to grow their customer base and revenue while
maintaining sustainable practices. It seeks to raise awareness about the importance of targeted
marketing, digital presence, and customer engagement strategies for small-scale food
enterprises.
2.0 Course Outcomes Addressed
a) Identify your entrepreneurial traits. Not-Addressed
b) Identify the business opportunities that suits you. Addressed
c) Use the support systems to zero down to your business idea. Addressed
d) Develop comprehensive business plans. Addressed
e) Prepare plans to manage the enterprise effectively. Addressed
3.0 Project Methodology
1. Needs Assessment and Stakeholder Mapping
Objective: Conduct an initial assessment to understand the specific sustainability challenges
faced by home-based bakeries in the target community or region.
Actions: Conduct interviews with bakers and collect data from customers to identify
marketing gaps.
2. Training and Capacity Building
Objective: Equip home-based bakery owners with the necessary knowledge and skills to
adopt sustainable practices in their operations.
Actions: Conduct workshops/webinars on branding, social media, and customer outreach.
3. Sustainability Assessment and Goal Setting
Objective : Set measurable marketing goals..
Actions: Define KPIs like sales growth, customer visits, social engagement.
4. Implementation of Sustainable Practices
Objective: Help bakeries apply marketing strategies.
Actions: Use social media, posters, offers, customer feedback tools.
5. Monitoring and Evaluation
Objective: Track the effectiveness of marketing.
Actions: Compare pre- and post-campaign data, adjust strategies as needed.
6. Knowledge Sharing and Networking
Objective: Create a learning community.
Actions: Organize forums, events, and group mentoring sessions.
7. Sustainability Certification and Branding Support
Objective: Enhance market credibility.
Actions: Help bakeries get recognized for their innovative marketing approaches.
4.0 Action Plan
Planned
Sr. Planned Name of Responsible
Details of activity Finish
No. Start Date Team Member
Date
Information Gathering and Topic
1 Om Patil
Finalization
Preparing Project Proposal and
2 Om Patil
Approval
3 Implementing Project Om Patil
4 Preparing Project Report Om Patil
5 Presenting Project Om Patil
6 Submission of Project and Report Om Patil
5.0 Resource Required
Sr.
Name of Resource/Material Specifications Qty. Remarks
No.
1 Laptops/Computers Windows 11, 8GB RAM
2 Word MS Office
Names of Team Members with Roll No’s.
Roll No Enrollment No Name
73 23611470241 Patil Om Sharad
I. (to be approved by the concerned teacher)
Approved by
(_Mrs.Jadhav Mam)
II. Name and Signature of Staff
Annexure – II
III. Micro-Project Report
Marketing Strategies for Small Store
1.0 Rationale
This micro-project focuses on the urgent need for small bakery startups to implement
efficient and innovative marketing techniques. With the bakery sector becoming increasingly
competitive, the integration of smart marketing strategies can help startups achieve visibility,
customer loyalty, and growth. This project emphasizes cost-effective methods such as social
media engagement, branding, and community involvement.
2.0 Aims/Benefits of the Micro-Project
The initiative aims to integrate effective and targeted marketing techniques into small bakery startups,
enabling them to grow their business while engaging meaningfully with their customer base. It also
fosters brand identity and helps startups understand and adapt to customer preferences using digital
tools.
3.0 Course Outcomes Addressed
a) Identify your entrepreneurial traits. Not-Addressed
b) Identify the business opportunities that suits you. Addressed
c) Use the support systems to zero down to your business idea. Addressed
d) Develop comprehensive business plans. Addressed
e) Prepare plans to manage the enterprise effectively. Addressed
4.0 Literature Review
This review explores theoretical and practical approaches to marketing strategies suitable for small-scale
bakery startups.
• Importance of Marketing for Startups:
Marketing is a key driver of business growth. According to Kotler and Keller (2016), strategic marketing
helps new businesses build customer relationships and long-term profitability.
• Digital Marketing Trends:
Digital platforms like Instagram and WhatsApp Business have transformed how small bakeries reach and
retain customers. A study by Statista (2022) shows that over 60% of food-related discoveries now
happen online.
• Customer Behavior Insights:
Understanding local preferences and buying patterns allows for customized offerings and promotions.
Surveys and feedback tools aid in adjusting marketing techniques accordingly.
• Branding and Packaging:
Visual identity and packaging play an essential role in differentiating a brand. Attractive designs help
customers connect emotionally and build loyalty.
• Cost-Effective Techniques:
Startups benefit from low-budget strategies like word-of-mouth marketing, referral incentives, and
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participation in local events.
The success of small bakeries largely depends on effective marketing strategies that build brand
awareness, attract customers, and retain loyalty. Several studies and industry reports have
emphasized the importance of adapting innovative and low-cost marketing techniques suited for
small-scale food businesses.
Traditional vs. Digital Marketing
According to Kotler and Keller (2016), traditional marketing methods such as word-of-mouth,
local newspaper ads, and flyers continue to be effective for small, community-based businesses
like bakeries. However, with the rise of digital platforms, many small bakeries are shifting to social
media marketing to reach wider audiences at lower costs (Chaffey & Ellis-Chadwick, 2019).
Platforms like Instagram and Facebook are particularly effective for visual promotion of baked
goods, enabling direct interaction with customers.
Customer Engagement and Relationship Marketing
Research by Berry (2002) on relationship marketing shows that engaging customers through
loyalty programs, personalized messages, and seasonal discounts helps retain customers. For
bakeries, maintaining strong customer relationships through regular updates, consistent quality,
and community involvement is key to long-term success.
Influence of Branding and Packaging
A study by Underwood and Ozanne (1998) highlights that attractive packaging and a consistent
brand identity influence consumer purchasing decisions. For small bakeries, investing in
customized packaging and consistent branding (such as logo and theme colors) can differentiate
them from competitors.
Local Sourcing and Community Involvement
Many recent studies, including those by the National Restaurant Association (2022), indicate that
consumers prefer businesses that support local suppliers and participate in community events.
Small bakeries that highlight locally sourced ingredients and engage in local festivals or charity
events often build a loyal customer base.
Challenges in Marketing for Small Enterprises
Small businesses often face budget constraints and limited marketing knowledge. According to a
report by the Small Business Administration (SBA, 2021), many small bakery owners rely on
informal marketing practices due to lack of training. As such, providing digital literacy and basic
marketing workshops can empower bakery owners to implement effective strategies.
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5.0 Actual Methodology Followed
Planned
Sr. Planned Name of Responsible
Details of activity Finish
No. Start Date Team Member
Date
Information Gathering and Topic
1 Om Patil
Finalization
Preparing Project Proposal and
2 Om Patil
Approval
3 Implementing Project Om Patil
4 Preparing Project Report Om Patil
5 Presenting Project Om Patil
6 Submission of Project and Report Om Patil
6.0 Resource Require
Sr.
Name of Resource/Material Specifications Qty. Remarks
No.
1 Laptops/Computers Windows 11, 8GB RAM
2 Word MS Office
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7.0 Skill Developed/Learning outcomes of this Micro-Project
Understanding and applying digital marketing techniques
Customer engagement and feedback analysis
Designing marketing campaigns and promotions
Hands-on knowledge of tools like Canva and Instagram
Strategic thinking for local business promotion
8.0 Application of this Micro-Project
Customer Engagement Strategies: Use of personalized marketing messages and loyalty programs.
Branding and Design: Enhancing bakery visibility through logos, packaging, and posters.
Digital Presence: Establishing social media profiles and interacting with customers online.
Performance Measurement: Using KPIs to evaluate campaign effectiveness.
Attracting Investment: Demonstrating organized marketing approach to investors or partners.
Access to Sustainable Finance and Investment:- Application: Managing bakeries can also access
sustainable finance and attract investment by applying for sustainability certifications, such as ISO
14001 (Environmental Management) or B Corp certification. These certifications can demonstrate a
bakery’s commitment to environmentally and socially responsible practices, which can make the
business more attractive to sustainability-focused investors or green finance opportunities
Branding and Marketing of Sustainability Efforts:- Application: Home-based bakeries can apply the
knowledge gained from sustainability initiatives to rebrand and market their businesses with a strong
focus on eco-friendly practices. This might include highlighting energy-saving initiatives, such as using
energy-efficient ovens or switching to renewable energy sources, as well as promoting the use of
sustainable packaging, like biodegradable or recyclable materials, to reduce environmental impact
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IV. Annex
ure - IV
Micro-Project Evaluation Sheet
Name of Student :Patil Om Sharad Enrollment No: 23611470241
Name of Programme: Computer Engineering Semester: Sixth
Course Title: Entrepreneurship Development Code: 22032
Title of the Micro-Project: Markating statergies for small bakers.
V. Course Outcomes Achieved: -
a) Identify your entrepreneurial traits. Not-Achieved
b) Identify the business opportunities that suits you. Achieved
c) Use the support systems to zero down to your business idea. Achieved
d) Develop comprehensive business plans. Achieved
e) Prepare plans to manage the enterprise effectively. Achieved
Sr. Characteristics to be Poor Average Good Excellent Sub-
No. assessed (Marks 1-3) (Marks 4-5) (Marks 6-8) (Marks 9-10) Total
(A) Process and Product Assessment (Convert above total marks out of 6 Marks)
1 Relevance to the course
Literature Review/
2
Information Collection
Completion of the Target
3
as per Project Proposal
Analysis of Data and
4
Representation
Quality of
5
Prototype/Model
6 Report Preparation
(B) Individual Presentation/Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Viva
(A) Process and Product Assessment (B) Individual Presentation/Viva Total Marks
(6 Marks) (4 Marks) (10 Marks)
Comments/Suggestions about team work/leadership/inter-personal communication (if any)
Name and Designation of the Teacher: Prof. [Link]
Dated Signature:
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