Job Duties Specification - karaku Store
Manager
I. Personnel Management
1. Recruitment and Training: According to the store's operational requirements, assist the
manager in recruiting suitable store clerks. Assist in formulating new - employee on -
boarding training plans to ensure that new employees are familiar with the store's culture,
product knowledge, sales process, and service standards. Improve employees' sales skills,
product understanding, and service levels to adapt to market changes and the store's
development.
2. Work Arrangement and Scheduling: Reasonably arrange employees' work shifts to ensure
sufficient staffing at all times in the store to meet customer service needs. Assign daily tasks
to employees, such as store cleaning, product display, and customer reception, and supervise
the execution of these tasks. Based on employees' performance and specialties, adjust job
positions and optimize tasks to improve work efficiency and team - collaboration ability.
3. Performance Evaluation and Incentive: Assist in implementing the employee
performance evaluation system. Regularly evaluate employees' work performance, covering
aspects such as sales performance, service quality, and work attitude. Provide feedback and
suggestions to employees according to the evaluation results and develop improvement
plans.
II. Merchandise Management
1. Merchandise Procurement and Replenishment: Maintain good communication with
suppliers. Develop merchandise procurement plans based on market demands, sales data,
and inventory status to ensure a rich variety of products with novel styles, meeting customer
needs. Monitor the inventory level of goods and replenish them in a timely manner to avoid
sales being affected by stock - outs. Regularly conduct inventory checks on goods to ensure
the accuracy of inventory data and handle inventory discrepancies.
2. Merchandise Display and Presentation: Design merchandise display plans according to
the store's style and seasonal changes, creating an attractive store display effect. Highlight
product features and selling points to enhance the product display effect and customers'
purchasing desire. Regularly adjust the merchandise display layout to keep the store fresh
and guide customers to browse the store's products.
3. Merchandise Quality Management: Strictly control the quality of goods to ensure that the
products sold meet quality standards. Inspect the quality of incoming goods, and
communicate with suppliers promptly to resolve issues when they are found. Handle
customers' complaints regarding product quality to safeguard the store's reputation and
customer satisfaction.
III. Sales Management
1. Sales Target Execution and Decomposition: Decompose the company's annual,
quarterly, and monthly sales targets into weekly and daily targets, and assign them to each
employee to ensure clear sales tasks.
2. Sales Strategy Formulation and Execution: Analyze market trends, competitors'
situations, and customer needs. Assist the manager or the marketing department in
formulating sales strategies suitable for the store, such as promotional activities, membership
systems, and price strategies. Organize and implement these sales strategies, coordinate
resources from various departments to ensure the smooth progress of activities and achieve
sales targets.
3. Customer Relationship Management: Establish a complete customer - relationship
management system. Collect customer information, analyze customers' purchasing behaviors
and preferences, and provide personalized services. Handle customers' complaints and
suggestions, resolve customers' problems promptly, and improve customer satisfaction and
loyalty. Maintain good communication with customers through membership activities, SMS
marketing, etc., to promote repeat purchases.
IV. Store Operation Management
1. Daily Store Operations: Be responsible for the daily opening and closing of the store to
ensure that the store operates on time. Check whether the store's facilities and equipment,
such as lighting, air - conditioners, and cash - register systems, are operating normally.
Discover and resolve problems promptly. Supervise the store's hygiene situation to maintain a
clean and comfortable shopping environment.
2. Office Supplies Management: Be responsible for the procurement, maintenance, and
management of office equipment and supplies, such as computers, printers, and stationery.
Ensure the normal operation of office equipment and replenish purchases in a timely manner
according to the inventory situation.
3. Safety Management: Establish a store safety - management system to ensure the safety of
store personnel and property. Strengthen employees' safety education and training to
enhance their safety awareness. Regularly inspect the store's fire - fighting facilities and
equipment to ensure their normal operation. Develop emergency plans to deal with
unexpected events, such as fires, thefts, and natural disasters.
V. Market and Brand Promotion
1. Brand Promotion: According to the company's brand strategy, enhance the store's brand
awareness and reputation. Assist in organizing various market - promotion activities, such as
fashion weeks, brand launch events, and offline exhibitions. Use social media, online
platforms, and other channels to promote the store's brand and attract more potential
customers.
2. Store Image Maintenance: Maintain the store's brand image, ensuring that the store's
decoration, display, and employees' appearance meet the brand's positioning and standards.
Supervise the production and use of the store's advertising and promotional materials to
ensure accurate promotional content and a unified brand image. Handle negative information
about the store promptly to safeguard the store's good reputation.
