_Section A: Introduction to
Business_
- Business Idea:
- Describe a business you would like to develop: A
milkshake bar offering unique, handcrafted
milkshakes using locally sourced ingredients.
- Explain why you think this business idea could
be successful: It caters to the growing demand for
specialty desserts and provides a fun, Instagram-
worthy experience.
- USP: Offering unique, high-quality dairy products
that bring joy and excitement to customers
- Mission Statement: To become the go-to
destination for dairy lovers, providing exceptional
products and experiences that exceed customer
expectations
- Business Name and Logo:
- Propose a name for your business: 'crazy crazed
'
- Design a simple logo for your business:mairy
,dairy,[Link] sweetness💗
Products
- Initial product offerings:
- Artisanal cheeses (e.g., truffle gouda, goat
cheese)
- Handcrafted ice cream flavors (e.g., lavender
honey, strawberry balsamic)
- Small-batch milk and yogurt products (e.g.,
organic whole milk, flavored yogurt)
- Future product expansions:
- Dairy-based desserts (e.g., cheesecakes, creme
brûlée)
- Specialty dairy drinks (e.g., milkshakes,
smoothies)
- Supply Chain:
- Establish relationships with reliable suppliers for
high-quality dairy ingredients
- Source local and organic ingredients whenever
possible
- Production:
- Plan for efficient production processes, including
equipment and staffing needs
- Ensure consistent product quality and safety
standards
- Storefront/Online Presence:
- Physical storefront in a high-traffic location
- Online platform for sales and customer
engagement
_Section B:
Market
Research_
- Target
Market:
- Identify the target market for your business:
Young adults and families with a sweet tooth.
- Describe the characteristics of your target
market: Age (15-35), income level (medium-high),
interests (foodie culture, social media)
.Target Market:
- Demographics: Health-conscious individuals,
foodies, and families with young children
- Needs and preferences: High-quality, unique
dairy products, convenient packaging, and
exceptional customer service
- Competitor Analysis:
Competitive Analysis:
- Direct competitors: Local dairy businesses,
national brands
- Indirect competitors: Alternative products
(plant-based milk, non-dairy yogurt)
- Market positioning: Unique products,
exceptional customer experience, and strong brand
identity.
MILKY LANE
Small:R30
Medium :R40
Big:R50
Mini bites:doghnuts/Rolls R10R1
Sundae:R75 all(60 on Sundays)
*Free i you can finish in 5 minutes*
CRUMBS AND CREAMS
Small:R25
Medium:R35
Big:R45
Jumbo:R50
Minis:icecreamR10-R45
Sundae:60 all(R45 on Sundays)
Q*Free if u can eat it in 5 minutes*
CRAZY CRAZED Milkshakes (ME)
Small:R15
Medium:R25
Big:R35
Jumbo:45
Sundae:R55 all(free on birthday:R45 on sundays)
Mini bites:ice creams:R10-30 Doghnuts,bagelss,
rolls :R10
*free if you can eat it in 7 minutes*
*Available for people lactose intollerant*
_Section C: Marketing Plan_
- Promotion Strategies:
- List two methods you could use to promote your
business: Social media marketing and influencer
partnerships.
- Explain why you chose these methods and how
they will help attract customers: Visual storytelling,
reach a wider audience, and generate
buzz.*Executive Summary*
- Branding Strategy:
- Logo and color scheme
- Tone of voice and language
- Consistent brand messaging across channels
- Marketing Channels:
- Social media (Instagram, Facebook, Twitter)
- Influencer partnerships and events
- Email marketing and loyalty program
- Sales Strategy:
- Pricing strategy (premium pricing for high-
quality products)
- Promotions and discounts (limited-time offers,
loyalty rewards)
- Customer retention strategies (exceptional
customer service, loyalty program)
*Market Analysis*
- Industry Overview:
- Market size: R10 million (S.A dairy industry)
- Growth trends: Increasing demand for artisanal
and specialty dairy products
- Consumer preferences: Organic, sustainable,
and unique flavor profiles
- Pricing Strategy:
- Propose a pricing strategy for your product or
service: Premium pricing for unique flavors and
high-quality ingredients.
- Justify your pricing strategy with reference to
your target market and competitors: Aligns with
target market's willingness to pay for quality and
[Link] prices is what attracts more
customers.
Section D: Financial Plan
Start-up Costs:
- List the main costs you will need to start your
business: Equipment, ingredients, rent, marketing
expenses.
- Estimate the total start-up costs of your
business: R75,000.
Revenue Projections:
- Estimate how much revenue your business will
generate in the first 3 months: R20,000.
- Explain how you calculated your revenue: Based
on market research, pricing strategy, and projected
customer volumeMy estimation is quite accurate.
And there are a lot of profucts that alighn with this
seasons which means sales are gonna be easy.
Financial Projections
Revenue Projections:
- $250,000 in year one, increasing by 15%
annually for three years
Expense Projections:
- Startup costs: $100,000 (equipment, rent,
marketing)
- Ongoing expenses: $75,000 monthly (staffing,
ingredients, marketing)
- Break-even analysis: Six months after opening
Section E: Business Operations
Business Location:
- Identify a suitable location for your business:
Busy shopping district or popular foodie spot.
- Explain why this location is ideal for your
business: High foot traffic, visibility, and
accessibility.
Management and Organization
Leadership Team:
- CEO/Founder: responsible for overall strategy
and direction
- Head of Production: oversees product
development and production processes
- Marketing Manager: leads marketing and sales
efforts
- Staffing Plan:
- Hire experienced staff for production, sales, and
customer service
- Train staff on product knowledge, customer
service, and brand identity.
This business plan aims to create a fun and unique
dessert experience for the community by offering
handcrafted milkshakes and a trendy atmosphere.
By focusing on quality and visual appeal, Shake
Society can attract a loyal customer base and
become a popular destination.
