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DIGITAL
MARKETING
Become a Professional
Digital Marketer
Easy EMI Options
14 Certification upon
Successful Completion of Course
Limited seats Available!
WHY
DIGIFINE
TRAINING?
Welcome to the Digifine School of Marketing, a premier division of the
Digifine Academy of Digital Education, dedicated to shaping the next
generation of marketing leaders. Our institute specializes in delivering
advanced education in Digital Marketing, Performance Marketing,
Marketing Analytics, SEO, Social Media Marketing, Google Ads, Content
Marketing, and Branding.
At Digifine, we bridge the gap between academic learning and professional
excellence by offering a curriculum designed by industry experts. Our
programs emphasize hands-on training, real-world projects, and the
latest marketing strategies to ensure you are ready to excel in today’s
dynamic digital landscape.
With guaranteed placement assistance, personalized mentoring, and a
collaborative learning environment, we are committed to helping every
student realize their potential and achieve their career goals. Whether you
are looking to upskill or embark on an exciting new journey in marketing,
the Digifine School of Marketing is your trusted partner for success.
Empowering you to strategize, create, and lead in the world of digital
marketing!
MODULES
DIGITAL
MARKETING
Google Ads
Search Network
• Keyword Planning • Ads Extentions
• Keyword Forecasting • Bidding Strategy
• Budget Forecasting • Standard Search Network Ad
• Campaign Structuring • Dynamic Search Network Ad
• Ad Group Creation • Search Netwrok campaign Reporting
• Ad Creation
Display Network
• Media Planning • Standard Ad Creation
• Media Forecasting • Bidding Strategy
• Display Media Budgeting • Device Targeting
• Display Campaign Structuring • Audience Exclusions
• Audience Targeting • Campaign Reporting
• Responsive Ad Creation
Video Network
• Media Planning • Audience Targeting
• Media Forecasting • Device Targeting
• Media Budgeting • Frequency Capping
• Video Network Campaign Structuring • Audience Exclusions
• Types Of Video Network Ads • Ad Creation
• Bidding Strategy • Video Network Ad Reporting
DIGITAL
MARKETING
Google Ads
App Network Ads
• Campaign Structuring
• Campaign Budgeting
• Bidding Strategy
• Ad Content Creation
• Ad Creation
• Ad Reporting
Shopping Ads
• Understanding About Shopping Network • Campaign Structuring
• Introduction To Google Merchant Center • Bidding Strategy
• Website Linking Process With GMC • Ad Creation
• Uploading Your Feeds With Different Methods • Ad reporting
• Create a Product Data On Google Sheet
• Fetching Your Feed
• Linking GMC With Google Ads
Performance Max
• Google Ads Performance Max Course Modules
• Introduction to Performance Max Campaigns
• Understanding Asset Groups & Ad Creatives
• Bidding Strategies & Budget Allocation
• Audience Signals & Targeting Optimization
• Performance Max vs. Other Google Ads Campaigns
• Data-Driven Insights & Reporting Metrics
• Conversion Tracking & Performance Measurement
• Optimizing Campaigns with AI & Machine Learning
• Advanced Strategies for E-commerce & Lead Generation
• Case Studies & Hands-on Campaign Execution
DIGITAL
MARKETING
SOCIAL MEDIA MARKETING
Facebook / Instagram
• Overview Of Social Media Marketing • Facebook Ad Placement
• Understanding The Platform • Ad Budgeting and Forecasting
• Facebook Page Creation • Ad Types and Ad Creation
• Understanding Different Objectives • Facebook Pixel
• Campaign Structuring • Facebook Event Setup
• Targeting Options • Ad Reporting
Twitter
• Introduction to Twitter Ads • Ad Page Setup
• Understanding Different Objectives • Ad Reporting
• Campaign Structuring • Ad Tracking
• Audience Targetingn
Linkedin
• Overview Of Linkedin Marketing • Audience Targeting
• Why Linkedin Marketing? • Budgeting and Bidding
• Linkedin Page Creation • Forecasting
• Ad Account Setup • Create Ads
• Understanding The Different Objectives • Linkedin Ad Reporting
• Campaign Structuring
Snapchat
• Introduction to Snapchat Advertising • Snapchat Pixel & Event Tracking
• Setting Up Snapchat Ads Manager • Bidding Strategies & Budgeting
• Understanding Snapchat Ad Formats • Analyzing Performance with Snapchat Insights
• Audience Targeting & Custom Audiences • A/B Testing & Ad Optimization
• Creating High-Performing Snapchat Ads • Advanced Snapchat Ad Strategies
DIGITAL
MARKETING
Social Media Optimization
• Overview Of SMO
• Why SMO is Important
• Different Techniques to Optimize Social Media Handle
• Hashtag research Technique
• Understanding Dashboard
• Content Creation Technique for Social Media
• Tools to Manage Multiple Platform
• Social Listening
Email Marketing
• Email Marketing - Overview • CreatingThe Email Campaign Name and Subject Line
• Why Email Marketing is Important • Selecting a Layout Testing, Creation, Designing
• Set up an Mailchimp Acccount • Live Campaign
• How to Generate a Audience • Reporting
• -Form Providing Techniques
Online Reputation Management
• Online Reputaion Management Overview
• Why ORM is Important
• Different Platform to Manage ORM
• Understanding The Platforms
• Case Studies
• Tools that Used in ORM
• Assignments
DIGITAL
MARKETING
Search Engine Optimization
• Introduction to Seo
• How Search Engine Work
• Website Linking Process
• Tools that We Learn
• -Search Console/Webmaster
• Types Of SEO
• - On-page SEO
• - Off-page SEO
• Understanding Keywords
• Selecting Keywords for Website
On-page SEO (In-depth)
• Meta Tittle and Meta Descriptions
• Content Optimization
• - Keyword Destiny
• Sitemap Setup
• Google Webmaster Tools
• Google Analytics Setup
• Keywords Stuffing
• Other On-page Factors
DIGITAL
MARKETING
Off-page SEO (In-depth)
• Introduction to DA, PA, Spam Score
• Directory Submission Guidelines and Best Practice
• Article Submission Guidelines and Best Practice
• Classified Submission Guidelines and Best Practice
• Blogs Submission Guidelines and Best Practice
• Blog Commenting
• Forum Posting
• Social Bookmarking
• Do's and Don'ts Of Link Building
Technical SEO
• Introduction to Technical SEO
• Importance of Technical SEO for Search Rankings
• Website Crawling and Indexing ([Link], XML Sitemaps)
• Website Architecture and URL Structure Optimization
• Page Speed Optimization and Core Web Vitals
• Mobile-Friendliness and Responsive Design
• HTTPS, SSL Certificates, and Website Security
• Structured Data, Schema Markup, and Canonical Tags
• Fixing Broken Links, Redirects (301, 302, 404), and Duplicate Content
• Technical SEO Audits, Log File Analysis, and Performance Monitoring
DIGITAL
MARKETING
Google Analytics
• Introduction to Google Analytics
• How Google Analytics Work
• Google Analytics Set Up
• The Google Analytics Interface
• - Navigation Overall Google Analytics
• - Understanding Overview Reports
• - How to Download and Show Report
• Reporting
• Audience Reports
• - Acquistion Reports
• - Behaviour Reports
• - Conversion Reports
• Measuring Customs Campaigns
• Tracking Campaigns
• Create Goals for The Campaigns
Microsoft Clarity
• Introduction to Microsoft Clarity & Its Features
• Setting Up Microsoft Clarity on Your Website
• Understanding Heatmaps & User Behavior Analysis
• Session Recordings & Visitor Journey Tracking
• Filtering & Segmenting User Data
• Identifying Pain Points with Rage Clicks & Dead Clicks
• Analyzing Scroll Depth & Engagement Insights
• Integrating Microsoft Clarity with Google Analytics & Other Tools
• Privacy & GDPR Compliance in Microsoft Clarity
• Optimizing Website Performance Using Clarity Insights
DIGITAL
MARKETING
Content Marketing/Ad Scripting
• Understanding Difference Between Content Marketing and
• Ad Scripting
• Writing Psychology
• Layout Writing
• Story Telling Technique
Whatsapp Marketing
• Introduction to Whatsapp Marketing
• Importance of Whatsapp Marketing
• Important Tools Required for Whatsapp Marketing
• Content Writing for Whatsapp Marketing
• Sending Whatsapp Message in Bulk
• Whatsapp Marketing Reporting SystemIntroduction to Whatsapp Marketing
• Importance of Whatsapp Marketing
• Important Tools Required for Whatsapp Marketing
• Content Writing for Whatsapp Marketing
• Sending Whatsapp Message in Bulk
• Whatsapp Marketing Reporting System
DIGITAL
MARKETING
Remarketing
• Introduction to Remarketing
• Importance and Benefits of Remarketing
• How Remarketing Works (Cookies, Pixels, First-party Data)
• Remarketing Platforms: Google Ads, Meta, LinkedIn, YouTube, Email
• Types of Remarketing: Standard, Dynamic, RLSA, Social, Email, Video
• Audience Segmentation: Visitors, Cart Abandoners, Engaged Users, Past Customers
• Creating and Optimizing Remarketing Campaigns
• Ad Creatives and Personalization Strategies
• Frequency Capping and Exclusion Lists
• Measuring Performance and ROI of Remarketing Campaigns
Conversions
• Introduction to Conversions in Digital Marketing
• Importance of Conversion Optimization
• Types of Conversions: Leads, Sales, Sign-ups, Engagements
• Conversion Tracking: Pixels, Cookies, UTM Parameters
• Key Metrics: Conversion Rate, Cost Per Conversion, ROAS, CPA
• Landing Page Optimization for Better Conversions
• A/B Testing and Conversion Rate Optimization (CRO)
• Effective Call-to-Action (CTA) Strategies
• Impact of UX/UI on Conversions
• Analyzing and Reporting Conversion Performance
DIGITAL
MARKETING
Landing Page Technique
• Introduction to Landing Page
• Do's and Don't for Landing Page Creation
• How to Build a Landing Page That Converts
• Landing Page Funnel
Influencer Marketing
• Introduction to Influencer Marketing
• How to Map Right Influencer
• How to Connect With Influencers
• Brand Collaboration Briefing
• Influencer Marketing Campaign Activation
• Influencer Marketing Reporting
Mobile Marketing
• Introduction to Mobile Marketing
• Importance of Mobile Marketing
• Mobile Marketing Ads on Social Media Platforms and
• Google Ads Platform
• How to Track Mobile Marketing Performance
• Mobile Marketing Campaign Activation
• Mobile Marketing Reporting
WEBSITE
DEVELOPMENT
WordPress (E-Commerce)
• Introduction to Domain Name and Hosting
• How to Buy Domain Name and Create Subdomains
• Introduction to WordPress
• WordPress Setup
• Choosing The Right Theme For Your Website
• Setting Up and Customizing The Theme
• Introduction to Plugins
• How Plugins Work
• Introduction to WooCommerce
• WooCommerce Setup
• Product Listing
• Listing Complex Variable Products
• Setting Up Payments Gateway
• Creating Landing Pages Using Page Builder
• Order Management System
HTML
• Introduction to HTML
• Getting Started With Visual Studio
• Getting Familiar With HTML Format
• Learning HTML Tags
• Getting Started With CSS
• Important CSS Terminologies and Syntax
• Linking HTML With CSS
• Creating Your Own HTML Website
• Creating Dynamic HTML Websites With Templates
• Hosting The Website
BRAND
MANAGEMENT
Brand Management
• Introduction to Brand Management
• Introduction to Brand Exercise
• Evaluation of Brand Attribution
• What is ( ROBI ) Return on Brand Investment
• How to Calculate ROBI
• Setting Up Brand Mission and Vision
E-COMMERCE
MANAGEMENT
E-COMMERCE MANAGEMENT
• Introduction to E-Commerce Management
• Why E-Commerce Management is Important in This Era
• Introduction to Seller Up Seller Central
• Setting Up Seller Account
• Understanding Seller Account
• Product Listing
• E-Commerce Advertising
• Reporting
STRATEGIC
MANAGEMENT
• Introduction to Media Planning in Digital Marketing
• Understanding Target Audience & Consumer Behavior
• Types of Digital Media Channels (Paid, Owned, Earned)
• Budget Allocation & Bidding Strategies
• Programmatic Advertising & Real-Time Bidding (RTB
• Media Buying Strategies for Various Platforms
• Measuring Key Performance Indicators (KPIs) & ROI
• Cross-Platform Media Strategy & Omnichannel Planning
• Ad Fraud, Brand Safety & Compliance in Media Buying
• Optimizing & Scaling Digital Media Campaigns
MICROSOFT
EXCEL
Getting Started
• Formatting Excel Sheets
• Creating SpreadSheets
• Excel Sheets vs Google Sheets
• Using Formulas
• Data Filtering
• Data Processing
• Collaborating on Excel
OTT
ADVERTISING
OTT Advertising
• Introduction to OTT Ads
• How OTT Ads are Delivered
• How OTT Platforms Work
• How to Buy OTT Ads
• Types of Streaming Devices
• Process to Set-up Adson Hotstar & Voot
PROGRAMMATIC
ADVERTISING
Programmatic Advertising
• Introduction to Programmatic Advertising
• Difference Between DV360 Vs Google Ads
• Understanding Real Time Bidding (RTB)
• DV360 Platform and UI Walk Through
• Programmatic Media Planning
• How to Create an Advertiser
• How to Create Programmatic Campaign
• How to Create an Insertion Order
• How to Setup Pixel
• How to Upload Ad Creative and Types of Format
• Programmatic Reports - Create and Schedule
• Types of Youtube Ads on Programmatic
• Create Youtube Ads and Live Items
DATA ANALYTICS
(MARKETING ANALYTICS)
Introduction to Marketing Analytics
• Role of Data in Marketing
• What is Data Visualization
• Use cases
Tableau
• Introduction to Tableau
• Connecting to Marketing Data.
• Data Cleaning & Preparation
• Campaign Performance Dashboards
• Customer Segmentation.
• Marketing Funnel Analysis
• A/B Testing Analysis
• Predictive Analytics.
• Competitor & Market Analysis
• Attribution Modeling
DATA ANALYTICS
(MARKETING ANALYTICS)
Power Bi
• Introduction to Power BI
• Connecting to Marketing Data
• Data Cleaning & Transformation
• Marketing Performance Dashboards
• Customer Segmentation
• Marketing Funnel Analysis
• A/B Testing Analysis
• Predictive Analytics
• Competitor & Market Analysis
• Attribution Modeling
BARC
(Television Ads Planning)
• Introduction to BARC & TV Audience Measurement
• Understanding TRP & TV Ratings System
• BARC Data Collection & Methodology
• Target Audience Segmentation & Viewership Analysis
• Media Planning & Buying for TV Ads
• GRP, CPRP & Other Key Advertising Metrics
• Analyzing BARC Reports for Effective Ad Placement
• TV Ad Scheduling & Peak Time Strategies
• Measuring TV Ad ROI & Performance Optimization
• Integrating TV Ads with Digital Marketing Strategies
WHY DATA SCIENCE
(MARKETING ANALYTICS)
WITH DIGITAL MARKETING
1. Marketing theorists use a scientific approach to explain
consumers' purchasing attitudes and behaviors. Companies use this
information to guide their decisions on how best to communicate
their products' value to consumers.
2. Using data analytics and machine learning, companies analyze
trends, values, characteristics among consumers to optimize their
marketing campaigns
3. For eg, Companies like Amazon use data analytics in email
marketing campaigns to send reminders of abandoned carts,
suggestions of products that are complementary to purchase history,
providing offers and promotions for things that users have been
searching for online, and so on.
4. Do you advertise through multiple channels, such as google ads,
social media, email, and sms/whatsapp? Then you can optimize those
channels for getting the best return on investment (ROI). Data science
enables you to see and analyze the success rate and identifies the
issues with your previous campaigns. You can fetch the percentage of
the people engaged and trends in their behavior on each of your
channels through Data science.
5. The most crucial part for any business remains customer experience.
Application of Al chatbots has offered more "human" assistance - and
then making adjustments based on customers' queries - a company
could offer consumers a higher level of service.
6. With platforms such as Google, Facebook, Instagram, Linkedin, etc
offering easy access to audience targeting, the use of digital marketing
platforms has skyrocketed into the near future. By using data analytics
to analyse information of consumer behaviour, interest, etc, a business
can make better decisions of the people it should be targeting for its
digital ad campaigns. The campaigns, in return, generate more data
through conversions, creating a positive feedback loop.
Gen-AI
Tools
OUR
STUDENTS
PLACED AT
W O R L D W I D E
PLACEMENT / INTERNSHIP
PACKAGES
Bhavisha Jain
Digital Marketing Manager
AUDI Mumbai (West)
4.50 LPA
Riddhi Dahanukar
Digital Marketing Executive
Realatte
3.70 LPA
Santhana Pandian
Digital Marketing Executive
Mob Avenue
3.60 LPA
PLACEMENT / INTERNSHIP
PACKAGES
Jash Mehta
Ad Operations Executive
JioHotstar
2.76
Jayesh Parmar
Ad Operations Consultant
JioHotstar
2.52 LPA
Manvith Shetty
Digital Marketing Executive
Promodome Digital
3.24
GOOGLE
REVIEWS
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Digital Marketing Programmatic Ads E-commerce Management Strategic Management
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