FAQs for Interview related to Marketing Domain

1. What is Marketing and selling

2. What is the difference between positioning and USP?
3. What is market penetration?
4. What is the difference between availability of products in the market and market penetration?
5. What do you understand by customer acquisition?
6. How would you acquire customers?
7. Difference between Targeted customers and potential customers
8. What is SKU?
9. How would you increase sales?
10. What do you do when sales are down?
11. How will you launch a product?
12. How would you increase visibility?
13. What would be a few challenges that you would face while adding new customers?
14. Which is more important, marketing or sales?
15. What measures can be taken to make product successful?
16. Sales pitch for the product/service
17. How would you manage the distribution channel effectively?
18. What criteria would you consider before adding a distributor?
19. What is PESTEL?
20. What is Ansoff matrix.
21. What is BCG matrix
22. Size of Market of the industry?
23. Can You Sell Me This Pen?
24. How would you pitch customers for your product?
25. Are You Comfortable Making Cold Calls?
26. Why do you think you are fit for the sales role?
27. If your distributor is not purchasing from you and purchasing from someone else, how would you
convince him?
28. What other books you read apart from Philips Kottler?
29. Why did you choose FMCG?
30. Share something which is not in your resume.
31. Share something which you learnt during your SIP.
32. How has your SIP project helped you improve at an individual level?
33. Adding customer is a part of marketing or selling?
34. Difference between Hyper market and Super Market
35. Why sales profile?
36. Difference between KPI AND KRA?
37. What difference did you observe in the theory read and practical that you did in the organisation?
38. Do marketers create need?
39. What is the difference between a need, want and demand?
40. Why are you interested in a career in marketing?
41. Can you describe a recent purchase you made, and what factors influenced your decision to buy
that product or service?
42. What do you understand by consumer dissonance?
43. What is your decision-making process when faced with a major purchase, such as a car or a home?
44. What is post-purchase behaviour, and how can businesses use it to enhance customer satisfaction
and loyalty?
45. What do you understand by Maslow need hierarchy theory and how marketers use this theory to
increase sales?
46. How has the rise of e-commerce and digital marketing impacted consumer behaviour?
47. Difference between market segmentation and targeting.
48. Marketing comes before selling…do you agree with this statement?
49. What do you think makes a good marketing campaign?
50. How your marketing specialization helped you during your internship?
51. What do you understand by marketing research?
52. What is cold calling?
53. What are warm leads?
54. Explain sales cycle?
55. Tell me the difference between inbound and outbound sales.
56. What is Initial Customer Profile?
57. What is lead generation?
58. How would you plan your sales strategy?
59. Explain the concept of marketing funnel?
60. How digital marketing differs from traditional marketing?
61. Can you tell the process of media planning?
62. How does personal selling differ from direct selling?
63. Explain the concept of IMC?
64. What is guerilla marketing?
65. How do you define the concept of brand equity, and why is it important in marketing?
66. Can you explain the concept of competitive advantage in marketing?
67. Can you describe the concept of influencer marketing and its impact on brand promotion?
68. How has the rise of social media impacted the field of marketing and advertising?
69. What is the importance of user-generated content in modern marketing strategies?
70. Explain the concept of omnichannel marketing and why it is relevant today.
71. How can businesses use storytelling to build a connection with their audience in marketing?
72. What is the significance of data analytics in personalizing marketing campaigns?
73. Describe the concept of cost-per-click (CPC) in online advertising.
74. How do you approach retargeting in digital marketing to re-engage potential customers?
75. Can you explain the concept of programmatic advertising, and how is it different from traditional ad
buying?
76. What is the role of email marketing in nurturing leads and customer relationships?
77. How do you handle negative comments and reviews on social media platforms in a digital marketing
context?
78. Explain the concept of customer lifetime value (CLV) and its implications for marketing strategies.
79. How can businesses effectively leverage mobile marketing to reach a broader audience?
80. What is the role of augmented reality (AR) and virtual reality (VR) in experiential marketing?
81. Describe the concept of subscription-based marketing and its benefits.
82. What is the impact of voice search on SEO strategies in digital marketing?
83. What are the key elements of a successful digital marketing strategy?
84. Can you discuss the challenges and opportunities in marketing to the Gen Z audience?
85. What is the importance of customer feedback and reviews in refining marketing campaigns?
86. How do businesses adapt to changing consumer behavior and preferences in the digital age?
87. Describe the concept of growth hacking in digital marketing and its key principles.
88. How can businesses effectively utilize chatbots and AI in customer service and marketing?
89. What are the ethical considerations in targeting vulnerable consumer groups in advertising?
90. Explain the concept of neuro-marketing and its application in understanding consumer behavior.
91. How can businesses create an emotional connection with consumers through visual branding?
92. What is the significance of data privacy and GDPR compliance in digital marketing?
93. What are the key elements of a successful marketing strategy for a startup company?
94. How do businesses use affiliate marketing to expand their reach and sales channels?
95. Can you discuss the concept of multi-channel marketing and its benefits for consumer engagement?