BBS42 SG OM Study Guide
BBS42 SG OM Study Guide
BBS 42 FT
Operations Management
BMGT2005S
STUDY GUIDE
1
Authors: Dr. Eamonn Ambrose
Dr Dipan K Mehta
This manual was prepared for University College Dublin as a comprehensive support for
students completing the above mentioned Degree programme.
© This publication may not be reproduced, in whole or in part without permission from
University College Dublin.
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TABLE OF CONTENTS
PAGE
WELCOME MESSAGE 4
1. INTRODUCTION 5
a. Background details
b. Module aims
c. Programme Goals
2. MODULE OUTLINE 11
a. Session arrangements
b. Student engagement
c. Office hours arrangements
4. ASSESSMENT DETAILS 20
a. Assignments
b. Module assessment components
5. GRADING 23
6. CONCLUDING COMMENTS 26
APPENDICES 27
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WELCOME MESSAGE
Dear Student,
As coordinators of this module, we would like to welcome you to the subject of Operations
Management (OM). OM is not only very important but also exciting and challenging. It is at
the forefront of change in the business world and OM has never had a higher status within
the boardrooms around the world for providing competitive advantage as it does now. In
addition OM plays a dominant role in the design and management of sustainability within
organisations. OM is about creation, the creation of products and services on which we
depend. It is the reason for any organisations’ existence - large or small, manufacturing or
service, for profit or not for profit. In this course, you will discover the information, learning,
knowledge and skills that will help you establish a solid foundation in operations
management thinking and practice.
Should you require clarification on any matter pertaining to the module, please do not
hesitate to contact us.
Dr Eamonn Ambrose
Dr Kate McLoughlin
Dr Dipan K Mehta
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PART 1: INTRODUCTION
This Study Guide is designed to provide you with details of this module; the learning
outcomes; plus delivery and assessment arrangements. The Study Guide consists of 6
parts.
Part 1 gives background details to the subject area are provided and the broad aims of the
module are set out.
Part 2 consists of the module outline. In this part the (a) module learning outcomes, (b) the
themes and topics to be explored are explained along with the (c) learning supports to be
used.
Part 3 gives details of the module delivery arrangements. It sets out the session
arrangements and the expectations in relation to your prior preparation and student
engagement.
Part 4 provides details of the assessment techniques used in this module explaining the
assessment components, their rationale.
Part 5 explains the UCD grading policy and grade descriptors drawing on the university
document are given for each assessment component (i) Continuous Assessment and (ii)
Examination.
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Accessing Live Zoom Classes
This module will be wholly delivered via UCD’s integrated Zoom classroom.
Please always login using your UCD email address and your name. Your name should be
visible to the lecturer and other students to facilitate collaboration.
Please join your online session no later than five minutes before the advised time of your
session.
Throughout the online sessions for this module, you will be frequently asked to engage with
both your lecturer, and with your fellow students.
The lecturer may send you into breakout groups and you discuss some class content in
smaller groups before your findings are discussed with the whole class. You may use the
“Share Screen” function (if enabled) to show some summary points of the breakout group
discussions.
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If you select “Chat”, a chat window will open and you can communicate with the whole class
or with your lecturer. If you would like to send a private message to your lecturer, please
select your lecturer’s name instead of everyone.
By clicking on “Reactions”, another menu will open. This menu allows you to raise your hand
if you have a question or would like to comment. If you see a hand icon in the left upper
corner of your screen, your hand is currently raised. You can lower your hand by clicking on
this icon a second time. The lecturer can also lower your hand.
When you join a Zoom session, you will be muted, and your camera is turned off. But for
better engagement in the class, it is advised to keep your camera turned on. Please only
unmute yourself if you would like to speak to avoid background noises. You can change your
audio and video setting by clicking the small arrow beside the “Unmute” or “Start Video” icon.
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Background Details
The course is designed to explain and evaluate the current thinking in operations and supply
chain management. It is expected that students will gain an understanding of this field and
be able to apply theories and concepts in a practical setting.
Module Aims
The assessment tasks for this module have been designed with this in mind as detailed later
in the study guide.
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Table 1: Programme Goals
Programme Goals Programme Learning Outcomes Module code
On successful completion of
the programme students
should be able to:
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2c: project where research
is required.
Conduct secondary research on
management-related issues and
report on the findings and draw
appropriate conclusions.
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PART 2: MODULE OUTLINE
Describe the functional areas of operations management and explain how they
interface with an organisation's other functional areas.
Analyse the various issues and problems that traditionally arise in the management
of operations within both manufacturing and service organisations.
Apply the terminology, modelling, and methodology often employed in designing and
improving an operations function.
Think critically and use analytical tools in making business decisions and problem
solving.
ISBN-13: 9781292729268
This module will provide students with an overview of the field of OM. The first topic,
Introduction to OM, introduces some of the underlying ideas in operations management
and supply chain management as well as their role in the organisation. Specifically, we
analyse how the operations and supply chain function in the business sees itself and its
purpose.
Next, Operations Performances explains how to identify the key performance objectives of
the operation and to align performance measurement and execution with the strategic goals
of the organisation.
In the two topics Process Design and People, Layout and Job Design, students will gain
an insight into how a company’s core business activities – its business processes - are
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designed. We then examine how the process design impacts people’s jobs and working
environment within the operation.
The fifth topic, Innovation of Products and Services, explores deeper into the innovation
as a process and explains how to go about designing the products and services that are
needed to ensure competitiveness in a market.
In Sustainability in Operations, students will examine how operations and supply chain
management impacts on the environment and on society in general. Traditionally operations
and supply chains have focused on making products quickly at as low cost as possible whilst
meeting the quality the customer is looking for. However, what is the impact of these
processes on our environment and society? Creating sustainable operations and supply
chains poses a considerable challenge due to the inherent complexity with many
processes and the involvement of many global partners
The next topic, Supply Chain Management the students will get a first insight into the
complexity of supply chain management and its role on overall corporate performance.
Supply chain management (SCM) is the process of managing the flow of goods and services
to and from a business, including every step involved in turning raw materials and
components into final products and getting them to the ultimate customer.
Capacity Planning discusses how organisations ensure the current and future demand for
their products and services and explains the importance of maintaining a smooth,
uninterrupted flow of materials from supplier to factory to end customer. Capacity and
inventory management are fundamental topics of operations management, as they concern
the planning and control of the supply or processing side of matching supply and demand.
Inventory management involves the processes a business uses to acquire, store, track,
and ship items it sells, aiming to optimize stock levels to meet customer demand while
minimizing costs and preventing stockouts or overstocking. Inventory management
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encompasses the entire lifecycle of inventory, from purchasing raw materials or finished
goods to storing them, tracking their movement, and ultimately shipping them to customers.
Lean Operations will look beyond the borders of the organisation to managing multiple
organisations and students will gain an insight into the developments of these challenging
and exciting topics. Lean operations management is a process that focuses on minimizing
waste and maximizing value within an organisation. In other words, it is a continuous
improvement methodology that is designed to help organisations improve their performance
by reducing waste and increasing efficiency.
Project Management examines a special kind of project focusing on one off activities and
processes with a defined start and end. Specifically, we will discover the importance and
several managerial project management practices that organisations take to deal with in
completing project successfully while managing operations. Project management is
important because it helps ensure that projects are completed on time, within budget, and to
the expected quality of work. It also helps identify and mitigate risks, manage resources
effectively, and ensure stakeholders are well informed and involved throughout the project.
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Learning Materials
The textbook and MyOM Lab are important resources in preparing for class, partaking in
class discussion and reviewing and revising the material. For this module, please read the
assigned chapters in the prescribed text as well as the worked examples and case study
readings assigned (see required chapters in module delivery schedule below).
Students are required to bring their text book to the class, during the sessions. Please
read the cases before class to prepare for in class discussion.
N.B. Students are required to have their text book ready for the online class
sessions as the case studies and questions at the end of each chapter will be
used in class discussion throughout the module. It is also important that students
read the lecture materials in advance of class so as to allow for a detailed
discussion of the key issues.
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Other useful sources
Students completing the Global Logistics module are expected to participate in session
discussions and learning activities and be familiar with recent developments in the
business world. To facilitate this, the following source material is useful:
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PART 3: MODULE DELIVERY SCHEDULE
The module delivery relies on students’ ability to engage in prior preparation, to seek
confirmation and clarification as appropriate and to be actively engaged during the sessions.
Session Arrangements
Each student is expected to attend and be prepared for all sessions. Table 2 below outlines
the structure for the sessions (06/05/24 - 04/07/24).
2 Operations Chapters
Performance OM(1)-07/05/2025
1&2
Dr Eamonn Ambrose/ Dr Kate OM(2)-14/05/2025 Group Exercise
McLoughlin
OM(3)-20/05/2025
OM(4)-26/05/2025
5. Innovation of Chapter
Products and OM(1)-09/05/2025 Group Exercise
Services 3
OM(2)-16/05/2025
Dr Eamonn Ambrose/ Dr Kate
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McLoughlin OM(3)-22/05/2025
OM(4)-28/05/2025
6. Sustainability in
Operations OM(1)-09/05/2025
Reading to Group Exercise
Dr Eamonn Ambrose/ Dr Kate OM(2)-16/05/2025
McLoughlin be advised
OM(3)-22/05/2025
OM(4)-28/05/2025
7. Inventory Chapter
Management OM(1)-13/05/2025
9 Group Exercise
Dr Eamonn Ambrose/ Dr Kate OM(2)-19/05/2025
McLoughlin
OM(3)-23/05/2025
OM(4)-29/05/2025
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12. Lean Operations Group A – 9/06/2025
* Some chapters in the text are assigned for more than one theme.
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Preparation Required in Advance of Sessions / Seminars
In addition to the Assignment, you are expected to have read all the required
chapters in the text and case studies where listed (see detail in module contents).
The readings detailed above have been assigned and students are expected to be fully
familiar with them. These readings are an important learning source and supplement the
session and text materials.
Student Engagement
During the online sessions, students are expected to be able to discuss issues arising from
the assigned chapters and readings for the topics as scheduled above. This is especially the
case for virtual classes as the student participation is vital for the learning experiences.
Session participation is a vital element in the design of this module. Therefore, all students
are expected to engage in class discussion and debate in order to facilitate the formation of
their critical judgements.
To support your learning, Power-Point slides will be available which (on certain occasions)
may need to be upgraded / modified during or following the sessions depending on the
issues raised.
Should you wish to meet us individually to discuss any aspect of this module we will be
available at the end of the delivery of each topic.
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PART 4: ASSESSMENT DETAILS
This module has two assessment components with specific weightings and marks awarded
totalling 100i. The purpose of each assessment is as follows:
Students are expected to complete all assignments ensuring that they are submitted by the
specified date. All submissions must be typed, be well laid out, written in an academic style
with appropriate headings (introduction, main part and concluding comments) and sections.
Please ensure that all submissions are entirely your own work – for UCD’s policy on
plagiarism click on the link below (please see Appendix 2 for further information on
Plagiarism and the policy on the Late Submission of Coursework):
[Link]
The weighting assigned for each component is shown in Table 3 below. (I = Individual; T =
Team)
As the Overseas Programme modules are worth 10 ECTS they should be graded out of 200 marks.
*While the criteria detailed above refer to A – D grades (inclusive) only, please note that all bands
*With regards to Continuous Assessments, students are asked to expect one final grade for this assessment
component. All graded elements will be taken into consideration and calculated to create one final grade.
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Module Assessment Components
In the following pages, further details of each assessment component are presented along
with expectations in relation to prior preparation and completion.
The individual report requires students to apply the theories and concepts learnt in the
course to a practical setting. Choose any European company of your choice in any industry
and organise a report with a detailed discussion based on the following:
The examination will focus on module themes and the material covered in the text, cases,
assigned readings, videos and class discussions. For this, students are expected to
demonstrate their understanding of theory and practice addressed throughout the module.
The examination question format will be designed to allow you to show your understanding
of the topics discussed and also reveal your learning (new and prior). More specific
guidelines regarding the examination paper format and questions will be provided during the
final session.
The examination will cover all the material from the book, the readings, along with material
covered in class. A recent past examination paper is included in Appendix 4 to this Study
Guide; please be prepared for slightly different style of questions.
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Table 2B – Assignment Deadline Summary
Continuous Assessment
(40%)
16th of July, 2025
Individual Written Report
Examination
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PART 5: GRADING
This section of the Study Guide provides students with details of the UCD grading system
and also explains criterion referenced grading (UCD Policy). Under criterion referenced
grading, students are graded on the quality of their work without reference to other students
(norm referenced). For instance, the submission that meets the required guidelines in terms
of writing style, analysis, description and / or summary will be awarded according to the
standards set out. All students’ work is graded to indicate the standard attained using the
criterion referenced approach.
Module Grades
Module Grade
Description
Grade Point
A+ 4.2
A 4.0 Excellent
A- 3.8
B+ 3.6
B 3.4 Very Good
B- 3.2
C+ 3.0
C 2.8 Good
C- 2.6
D+ 2.4
D 2.2 Acceptable
D- 2.0
FM+ 0.0
FM 0.0 Fail
FM- 0.0
No grade - work submitted
NM 0.0
did not merit a grade
No work was submitted by
the student or the student
ABS 0.0
was absent from the
assessment
More specific grade descriptors are set out for your assessment components in the following
pages.
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Table 4: Grade Descriptors – Component grades
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The minimum acceptable level of intellectual engagement the
D- assessment task with
the minimum acceptable appreciation of the relevant literature or
theoretical, technical or professional framework
ideas largely expressed as statements, with little or no developed or
structured argument
minimum acceptable use of evidence, citation or quotation
little or no analysis or critical awareness displayed or is only partially
successful
little or no demonstrated capacity for original and logical thinking
NB All students are advised to read the UCD Business School Code of Practice for
Group work – see Appendix 1.
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PART 6: CONCLUDING COMMENTS
This Study Guide is designed to assist and guide your learning for this module. It is
important that you read it regularly and do so in conjunction with the core text, the assigned
readings and session materials. Should you need clarification on issues covered, please let
us know during the seminar sessions.
We hope you enjoy the module and we wish you good luck with the rest of your study and
for the future.
Dr Eamonn Ambrose
Dr Kate McLoughlin
Dr Dipan K Mehta
March 2025
Operations Management Module Coordinators
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APPENDIX 1: GROUP WORK – BEST PRACTICE GUIDELINES FOR
STUDENTS 2018/19
2. Group formation:
Groups may be allowed to self-form or they may be constituted through some form of
random assignment. In the latter case, the assignment process may be structured to
achieve some diversity within groups – for instance across areas such as ability, cultural
background and gender – or on the basis of class attendance.
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e) Groups should draw up a team agreement and set milestones to use as moments for the
group to review and identify emerging issues and assess progress.
f) Groups should assign roles to each member (such as leader, convener, facilitator,
editor).
g) Groups should maintain minutes of meetings, work plans etc.
h) Individual members should maintain a journal of their own contribution.
6. Additional Resources:
UCD College of Business #LearningInsights: Collaboration and Group work video resources:
[Link]
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APPENDIX 2: TEAM AGREEMENT FOR TEAM X [DATE: ]
1
2
3
4
INFORMAL COMMUNICATION
We have decided
1)
2)
3)
MEETINGS
We have decided
1)
2)
3)
MAKING DECISIONS
We have agreed
1)
2)
3)
4)
5)
SANCTIONS
We hope to work in harmony together. We have different strengths. We accept that this is
a team piece of work and we are all responsible for doing our best. However we agree
now that
If individuals have difficulties in working with the team or on the task, we will try to
sort them out promptly by talking with each other
We will seek advice - as soon as is possible - from our tutor for those serious
problems which we cannot resolve ourselves.
SIGNED
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APPENDIX 3 – TWO ADDITIONAL DOCUMENTS
You are advised to read the following important documents before you commence your
studies on this module:
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i
Note to Students: Providing a copy of this paper does not signify that future papers
will follow the exact same format.
a. Discuss the mixture of three types of inputs to any operation’s processes (50
marks).
b. Inputs can be conceptualized as the purchasing process to the operations.
Explain how this purchasing process works (50 marks).
3. There are many reasons to avoid accumulating inventory where possible. The
reasons are generally related to cost, space, quality and organisational issues.
However, the task of operations management is to allow inventory to accumulate
only when its benefits outweigh its disadvantages.
a. What are these advantages of holding inventory for both operations and their
customers? (50 marks)
b. The purpose of inventory control is not only to control costs, but also to ensure
continuous production by holding adequate stocks. Describe the assumptions
behind the two approaches that are generally used for inventory control (50
marks).
5. Lean production is both a philosophy and a set of tools for running a successful
operation.
a. Identify the five lean principles and explain each one with reference to specific
examples (50 marks).
b. Two key tools in lean operations are level scheduling and SMED. Explain
what is meant by these two terms, and explain why level scheduling will not
be successful without SMED (50 marks).
a. Describe the four quality costs that can be incurred in an operation, and give
examples of each (25 marks).
b. Explain how the four quality costs might vary as an operation moves from
quality inspection to quality control to quality management (25 marks).
c. Total Quality Management challenges the idea that there is an optimum level
of defects at which total quality costs are minimised. Do you agree? Explain
why/why not (50 marks).
oOo