20
Brand Book
24 [Link]
Index
Introduction 03 AIoT
Lineup
02 Brand
Portfolio 04 Business
Ecosystem
Introduction
Hello, we are Infinix.
Brand Ambition Brand Introduction Brandbook in![Link]
Brand Introduction
Brand Ambition Brand Introduction Brandbook
in![Link]
前沿技术、潮流设计、卓越性能表现的终端移动智能体验。
流设计、卓越性能表现的终端移动智能体验。
0多个国家和地区，包括⾮洲、拉美、中东、南亚和东南亚。
地区，包括⾮洲、拉美、中东、南亚和东南亚。
、卓越性能表现的终端移动智能体验。
In!nix: 为年轻消费者打造的潮酷科技品牌
In!nix 品牌诞⽣于2013年，是传⾳控股旗下专为年轻消费者打造的潮流科技品牌，致⼒于为消费者带来具有前沿技术、潮流设计、卓越性能表现的终端移动智能体验。
包括⾮洲、拉美、中东、南亚和东南亚。
除⼿机产品外，In!nix亦推出了TWS、笔记本电脑、智能电视等扩品类产品。⽬前，In!nix产品已覆盖全球70多个国家和地区，包括⾮洲、拉美、中东、南亚和东南亚。
现的终端移动智能体验。
2023年，In!nix成功⼊选“BrandZ 中国全球化品牌50强”。
TM
美、中东、南亚和东南亚。 Infinix: a trendy tech brand crafted for young consumers.
- Established in 2013
In!nix: 为年轻消费者打造的潮酷科技品牌
In!nix 品牌诞⽣于2013年，是传⾳控股旗下专为年轻消费者打造的潮流科技品牌，致⼒于为消费者带来具有前沿技术、潮流设计、卓越性能表现的终端移动智
We are on a mission to
Empower
Today’s
Youth
With smart devices.
Infinix Mobility
The Future
is Now_
Who are our Age：
18 to 30 years old, GEN-Z
Personality labels：
Unique
target users?
Creative
Forward-thinking
Occupation: Present-focused
University students Self-expression
Workplace newcomers Trend-conscious
Entry-level professionals Tech-savvy
Young entrepreneurs Practicality-focused
Young gamers Intelligent lifestyle
Tech
A focus on technological innovation.
The future of technology is now.
Young
Youthful consumers, go getter attitudes.
From zero to hero.
Stylish
Stylish consumers.
Design that’s ahead of the curve.
[Link]
Infinix Regional Smartphone Market
Global Market Share Ranking in 2023
Czech
Republic
No.5
Tunisia
Pakistan
Morocco No.2
No.3 No.1
Algeria Bangladesh
Ghana
No.4 No.5
No.3 Egypt
08
No.3
Philippines
No.3
Nigeria
No.2 Uganda Kenya
Regions No.4
No.2
70+
Indonesia
No.5
Brazil Tanzania
No.5 No.2
Countries
64.1%
Largest Year-On-Year Increase in
Global Smartphone Shipment Units
* Data source for Ranking:
IDC Worldwide Mobile Phone Tracker,
4Q 2023 (using Brand field)
compared to 2022 * Data source for the number of
region&country:
Infinix Internal Report
Word Of Mouth
Wynnsanity
“With its wireless fast charging
and a competitive price, the NOTE
“Infinix GT 20 Pro is the best gaming
30 Pro is a rare find in today's
phone ever, considering all small
smartphone market.”
details that gamers love and they
thought of everything with this
phone.”
“GT 10 Pro is more of a value-
based phone aiming to deliver Mrwhosetheboss
good performance and a
gaming aesthetic.”
“The Infinix ZERO 30 is a VLOG
Smartphone that actually GETS IT”
A quick bit of math reveals that
Infinix’s 160W technology
charges at about 363mAh per
minute versus Xiaomi’s 120W
“The display actually looks pretty
tech at 214mAh per minute.
good! It has a fairly aggressive
Infinix’s solution is an incredible
decent screen-to-body ratio
41% faster for the same
considering the price point.”
battery capacity.
Major Awards
REDDOT DESIGN AWARD
Fast Company GT 10 Pro ( 2023 )
The World's Most Innovative Companies NOTE 30 VIP ( 2023 )
the only smartphone brand topped the chart in the Asia Pacific Sector
European Product Design Award
ZERO 30 5G & 4G：Winner in CONSUMER
Kantar BrandZ
TM
ELECTRONICS ( 2023 )
Top 50 Chinese Global Brand Builders 2023
Top 20 BrandZ Rising Stars 2022 CMF DESIGN AWARD
NOTE 30 VIP: CMF GOLD AWARDS 2023
Global Top Brands GT 10 Pro: CMF DESIGN 2023
ZERO 20: BEST INNOVATION AWARD 2022
2023-2024 Most Innovative Mobile Phone
Concept Phone 2021: SUPREME GOLD AWARD 2021
Brand Award
IF DESIGN AWARD
NOTE 30 VIP ( 2023 )
ZERO 8 ( 2021 )
NOTE 10 Pro ( 2021 )
Asian Telecom Awards 2022
Infinix Concept Phone 2021:
Paris DESIGN AWARD
Top Spots in Technology Innovation of the Year NOTE 30 ( 2023 )
ZERO X Serise:
Marketing & Brand Initiative of the Year
A’ DESIGN AWARD
HOT 30S ( 2023 )
Partners
TESLA
SCIENCE CENTER
02
Brand Portfolio
02
Product Lineup
01 03
ZERO series
Leading VLOG Experience
NOTE series Trendy Design
All Round Performance
Sleek Design
04
HOT series
Entertainment Gaming
02 Fast and Fun
GT series 05
03
Superior Gaming Experience
Cyber Mecha Design
SMART SERIES
All the Essentials that You Needed.
Big Screen, big battery, best Quality.
NOTE
All Round Performance
Sleek Design
NOTE interprets a confident attitude with trendy
technology, inspiring users to pursue a better
life, actively embrace challenges, and achieve
self-worth.
The NOTE series embodies a confident attitude,
blending trendy technology with a stylish design
to inspire users to pursue a better life and
embrace challenges. It uses technology and
design to narrate its hardcore charisma,
empowering professional users.
GT
Superior Gaming Experience
Cyber Mecha Design
The GT series sets the standard for professional gaming
phones, offering an exceptional gaming experience for
gamers of all levels. Its cyber mecha-inspired design
creates a cool and futuristic look, redefining tech and
style trends. The phone's exterior features sleek lines,
bold colors, and a distinctive texture, providing both a
visually striking appearance and a comfortable grip for
extended gaming sessions.
ZERO
Leading VLOG Experience
Trendy Design
In the age of short videos, today's youth are using
this medium to capture their stories and express
themselves actively.
ZERO focuses on breaking through Vlog video
imaging capabilities, becoming a powerful tool to
help young people express themselves.
Cutting-edge designs in color and material bring a
trendy and dynamic visual and tactile experience.
Innovative software and AI features make ZERO
more user-friendly, standing out in every aspect.
Hot
Entertainment Gaming
Fast and Fun
Through partnerships with gaming brands, the
HOT series cultivates a lively and engaging
image for entry-level gaming phones. This
enables young users in emerging markets to
enjoy gaming experiences anytime, anywhere.
Smart
All the Essentials that You Needed.
Big Screen, Big Battery, Best Quality.
SMART offers an intelligent experience, perfect for
new users navigating smart devices for the first
time. Tested extensively, it meets basic application
needs.
With its classic and popular design, SMART boasts
a large screen and powerful sound, aiming to set
the standard for quality in user's minds.
Innovative Technology
Infinix globally debuted self-developed industry-leading technologies, including:
E-Color Shift Technology Extreme-Temp Battery AirCharge Technology
CoolMax System 3D Vapour Cloud Chamber Liquid Cooling Technology
Light-Painting Leather Technology 260W&110W Wireless All-Round Fast Charge Technology
Multiple Awards
Infinix Won Multiple Awards at CES 2024
Infinix
Flagship Mobile Gaming Concept
Infinix
2023-2024
Most Innovative
Mobile Phone Brand Award
Global Top Brands
Infinix E-Color Shift Technology
Award
Best of ShowStoppers MWCWining
2024
Infinix Infinix
at MWC 2024 Best of CES 2024
Gadgety Awards The Omdia Innovation
Best of CES 2024 Awards
Gadgety Awards
E-Color Shift Technology E-Color Shift Technology Gadgety Awards | Phandroid | GEEKSPIN
Infinix
Pandroid
Best of CES 2024
Infinix
GEEKSPIN
Best of CES 2024
Infinix
INVERSE
Best Tech Innovations
Infinix
Gadgety Awards
Best of 2023
Infinix
CES Picks Awards
Nominee
FoneArena
Best Product of MWC 2024 | Infinix AirCharge Technology
From CES 2024
E-Color Shift Technology E-Color Shift Technology ZERO 30 5G & GT 10 Pro ZERO 30 5G & GT 10 Pro
AirCharge
2023-2024 Most Innovative Mobile Phone Brand Award
#Infinix #ShowStoppersCES2024
Omdia Innovation Awards
Trusted
at CESReviews
2024
Global Top Brands
Best in MWC 2024 | Infinix E-Color Shift Technology
Mashable ME
Best of MWC 2024 Best
Best in MWC
in MWC 20242024
| Infinix E-Color Shift Technology
GadgetMatch Trusted Reviews | Mashable ME | Yanko Design
Gadgety Awards GadgetMatch Yanko Design
Best of ShowStoppers MWC Best of MWC 2024 Best in MWC 2024 | Infinix E-Color Shift Technology
Infinix AirCharge Technology Infinix ZERO 30 5G & GT 10 Pro
#Infinix #ShowStoppersMWC2024
Best Tech Innovations from CES 2024 CES Picks Awards Nominee
Inverse Techradar Pro
Best Product of MWC 2024 Best of 2023
FoneArena Gadgety Awards
Global Game IP Co-branding
Note SERIES GT 20 Pro HOT SERIES GT 10 Pro
mlbb Pubg FF Honor of king
NOTE
Racing Edition
The co-brand information or logo is strictly intended for internal use and requires a permit from Infinix HQ for any requests regarding external release.
#Discover Your Own Story from ZERO
In Corporate Partnership with
03
AIoT Lineup
03
AIoT
TWS Earphones
Fast Power Bank
Portable Wireless Speaker
Smart Watch
LAPTOP
INBOOK X SERIES
INBOOK Y SERIES
ZEROBOOK SERIES
GTBOOK SERIES
SMART TV
TV X SERIES
TV Y SERIES
04
Business Ecosystem
04
CLUB
Global Comunity
XClub is a global community app created by
Infinix for their fans to connect and engage
with the brand. It caters to users worldwide who
are passionate about Infinix and their products.
The app serves as a hub for Infinix news,
updates, and exclusive events. It offers a unique
platform for users to share knowledge,
experiences and insights. The vision for XClub is
to create a cohesive community that fosters a
strong relationship between Infinix and their
fans.
Currently, XClub has over 21 million active users,
available in 14 countries, with 9 million registered
users.
Infinix has cultivated a strong global
fanbase and hosts regular online and offline
events to provide early access to new
products and technologies, as well as
diverse interest groups such as gaming,
vlogging, music, and sports, providing fans
with ample opportunities to participate.
This has helped to
establish the brand's
identity as a technology-
focused and stylish
brand among its fans.
Tech Fans Workshop Class By Photographer Fans City Meeting BA&Fans Meet up Fans Festival Global Fan Festival
PARK
XPark is an e-commerce platform leading in technology and fashion trends,
offering high-quality fashion products and convenient services.
2017.3 2018.3 2018.12 2019.08 2020.12 2022.12 2024.01
XPark Establishment From PC to Multi-brand Annual GMV Annual GMV Top 5
Project Launch of two national Pre-installed on presence in the $10 million+ $20 million+ E-commerence
sites mobile apps XPark Mall platform in Africa
GMV $ YAU Fans
20 Million 15 Million 945,000
Retail Experience
As of March 2024, Infinix has expanded its global retail
footprint significantly, with Infinix products now
available in over 67,900 retail stores worldwide, which
marks a 45% increase compared to the previous year.
The company has also seen substantial growth in its
exclusive shops, boasting 148 Infinix exclusive stores,
a remarkable 100% increase year-on-year.
Additionally, Infinix has opened its first Infinix Super
Xpark Concept Shop in Morocco, North Africa,
showcasing the brand's rapid expansion and
commitment to reaching new markets.
50MP Front Vlog Camera
Thank you
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