+917978300273 | shreestispf@gmail.
com | Hyderabad
To work in a challenging environment and to achieve excellence in the field of advertising through the
best use of skills in Online Digital Marketing & its function. Possess extensive and dynamic 5+ years
of experience in the field
of Digital Marketing, consistently delivering impactful strategies and campaigns that drive online
visibility, customer engagement, and business growth. Extensive knowledge of website monitoring
through tools such as Google Analytics, Google Search Console, and Ahrefs. Adept at analyzing data
and generating insights to inform strategic decisions.
May 2024 -Till
Date
PPC specialist
● Manage, review, and perform daily account responsibilities associated with Google Ads & Bing
Ads.
● Maintain and monitor keyword bids, audience targeting, account daily and
monthly budget caps, impression share, quality score, and other important account
metrics.
● Manage the creation of large keyword lists.
● Executing tests, collecting and analyzing data, identifying trends and insights.
● Manage Display network placement lists on Google Ads.
● Provide recommendations and execute strategies for keyword and audience
opportunities, campaign structuring, targeting, display network, and other facets of
paid search in accordance with brand team goals.
● Provide oversight, manage, and be able to generate monthly client reporting for all
major metrics, goals tracking, and other paid search initiatives.
● Monitor and evaluate search results and search performance across the major search channels.
Optimized campaigns to achieve client KPI (CPA,CPC,CPM,Conversion rate) through data
analysis and platform
expertise.
July 2021 - January
2024
Campaign Management Senior Analyst
● Helped clients in generating over $30M in revenue by delivering high-quality expansion
and optimization solutions across various Google Ads networks (Search, Display,
Video) to drive client success and achieve business goals.
● Built and nurtured strong relationships with the sales team to drive collaboration and achieve
shared goals.
● Worked with stakeholders and the analytics team to deliver dashboards that met end-users
requirements, ensuring they
had the insights and data needed to make informed business decisions.
● Assisted clients on a day-to-day basis, analyze tasks thoroughly to understand
customer problems, and provide optimal solutions an recommendations.
● Built and nurtured strong relationships with sales to drive collaboration and achieve
shared goals and successful outcomes
● Constantly monitor and improve customer satisfaction as it is related to successful
campaign management and campaign performance.
● Develop request for new creative landing pages and ad copy.
● Analyze and optimize performance across device types and multiple markets.
● Assist with documentation, updating and maintaining ad spaces, trafficking and
workflow procedures for client account.
● Regularly prepare campaign delivery/performance reports and other strategic analysis
reports.
January 2019 - July
2021
Campaign Manager
● Handling 10+ accounts and communicating periodically about campaign
performances with Account Managers to achieve the KPI goals and ensuring their
budget utilization at the same time.
● Trafficking and optimizing the CPM, CPC, Video and Reservation campaigns through
Sterling (Ads manager of Pinterest) to maximize the performance of the campaign without
any over/under delivery.
● Ensure timely and accurate campaign performance reports sent to end clients to
recognize revenue and optimize campaigns performance of all objectives.
● Build, provide and maintain complete reporting from start of the campaign to the end of
the campaign and also helping the client with reports to highlight the key takeaways from the
campaign and recommendations needed to improve the
campaigns performance for future launches.
● Optimizing the accounts includes targeting like audience, placement, location, etc
and also bids/budgets, keywords filtering out from the SQR(Search Query Report).
● QA/QC the tasks of internal team and identify the errors to ensure the quality of work
and meeting the client’s expectations.
● Good understanding of online Ad campaign metrics and analysis including CPM, CPC and CPA
models.
● Generated weekly/monthly reports to track the progress of campaigns using Excel.
● Worked on forecasting weekly/monthly/yearly budgeting plan for the campaigns.
● Fair background in managing keyword relevancy, bid strategy and budgeting .
● Having a fair knowledge in campaign management, optimizing the account and reporting based
on KPI/ROAS.
● Responsible for all digital post-sales advertising campaign coordination including ad
trafficking and technical support.
● Facilitating the Account managers to answer all the Client’s queries.
● Working on the Pinterest interface which is an emerging platform to advertise
where the topmost retailer’s like Nike, Amazon ,Gap, overstock, Apple, Ashley
Furniture, Petco etc are in this platform.
2019
Master of Computer Application
2016
Zoology Honors
2013
+2
2011
10th
Certified in Google AdWords by Google
Client Favourite Award for the Q4(2019) quarter
English
Hindi
Odia
Date of Birth :
19/04/1995 Marital
Status : Single
Nationality : Indian
I hereby declare that all the above information is correct to the best of my knowledge and belief. I
bear the responsibility for the correctness of the above mentioned particulars.
Date:
Name: Shreesti Das
Place: Hyderabad
