THE CHINTELS SCHOOL
FIRST TERM EXAMINATION
Class — X
Time : 1.5 Hrs. Date: 30/07/2025
Subject – Commercial Applications M. M : 50
SECTION A
(Attempt all questions from this section)
Question 1 [12]
Choose the correct answers to the questions from the given options:
(i) The asset which can only be perceived indirectly such as an insurance policy is called:
(a) Tangible Product (c) Service
(b) Intangible Product (d) None of these
(ii) Standardised Products are _______________ in nature.
(a) Heterogeneous (c) Homogeneous
(b) Spontaneous (d) Extraneous
(iii) In declining stage of PLC, which tool would be more preferred?
(a) Sales Promotion (c) Advertising
(b) Personal Selling (d) Publicity
(iv) In the introduction stage of a product life cycle _____________ is absent.
(a) Production (b) Competition (c) Sales (d) Distribution
(v) The advertisement designed to change the lifestyle of people is:
(a) Persuasive (b) Informative (c) Pioneering (d) Reminder
(vi) The power and value of a brand which adds to the product is called:
(a) Brand Loyalty (b) Brand Quality (c) Brand Equity (d) Brand Publicity
(vii) ___________ refers to locating identified buyers to sell the product.
(a) Presentation (b) Preparation (c) Prospecting (d) Persuading
(viii) The term Caveat Emptor means:
(a) Let the seller beware (b) Direct Mail (c) Customer is King (d) Let the buyer beware
(ix) This principle is an exception to the principle of full disclosure.
(a) Materiality (b) Consistency (c) Conservatism (d) Timeliness
(x) According to this principle, record all anticipated losses but ignore all anticipated gains.
(a) Materiality (b) Consistency (c) Conservatism (d) Advertising
(xi) _____________ is a summary of cash transactions.
(a) Income & Expenditure A/c (c) Profit and Loss A/c
(b) Balance Sheet (d) Receipts & Payments A/c
(xii) Receipts and Payments Account is a ___________ account
(a) Real (b) Nominal (c) Personal (d) Trading
Question 2 Distinguish between: [4]
(i) Receipts & Payments Account and Cash Book
(ii) Book-keeping and Accounting
Question 3 Answer the following questions: [4]
(i) How does the Conservatism Principle affect the treatment of uncertain future
events in accounting?
(ii) Define any two main methods of Sales Promotion.
SECTION B
(Attempt any two questions from this section)
Question 4
(i) What do you mean by Packaging? State any four benefits of it in marketing of
goods. [5]
(ii) Explain any five features of a good advertisement. [5]
(iii) What do you mean by Personal Selling? Explain its four importance. [5]
Question 5
(i) Explain any five Generally Accepted Accounting Principles. [5]
(ii) Explain the five Accounting Conventions. [5]
(iii) What do you mean by Income & Expenditure Account? State any four features of
it. [5]
Question 6 CASE STUDY
Hindustan Unilever’s Surf Excel was facing stiff competition in the detergent market,
especially from Tide and Ariel. To reposition the brand and connect better with Indian
families, Surf Excel launched the “Daag Acche Hain” (Stains are Good) advertising campaign.
The campaign focused on children getting dirty while doing good deeds — like helping
someone or playing outdoors. These emotional stories were conveyed through TV
commercials, YouTube ads, and school-level competitions.
The ads connected emotionally with parents and helped change the perception of stains.
The sales of Surf Excel increased significantly after the campaign, and the slogan became a
household phrase.
To promote further, Surf Excel introduced free samples, combo packs, and limited-time
discounts in grocery stores.
With reference to above case study, answer the following questions:
(i) Identify and explain the types of promotional strategies used in this case. [5]
(ii) Explain any five advertising media with the help of which Hindustan Lever can
enhance the sale of its products. [5]
(iii) Do you think brand repositioning helped Surf Excel in this case? Justify. [5]
