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ICT Trainings offers lots of support to help you prepare for Digital Marketing
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Digital/Internet Marketing
Find a wide range of support, including official ICT preparation Course
materials –
[Link]/ Contact us As the digital marketing landscape continues to grow at a
rapid pace, marketers are faced with new challenges and
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ICT Trainings Lahore
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349 H/3, Johar Town The Digital Marketing Course is an initiative designed to
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educate students in the area of Digital Marketing.
You can take the course in a class or online on computer. Punjab
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Step 3: Choose your starting date and time
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Google Adwords Certification
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Upon completing the Digital Marketing Course and the Google
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Digital Marketing Course Contents  Display 203 - GDN Reserve  Phone Webinar: Website Optimizer, What Should I Test?
 Display 204 - Interest Categories  Case Study: [Link] Success Story
Digital/Internet Marketing training curriculum follows the  Display 205 - Keyword Contextual Targeting  Resource: Develop Your Analysis Skills
Google Adwords Certification standards which are designed  Display 206 - Remarketing  Resource: Google Analytics
to meet the requirements of next generation marketing needs.  Case Study: Jordan Brand Video
Mobiles  YouTube Ecosystem - The Video landscape
Introduction
 Introduction  YouTube 101 - Introduction to YouTube
 Why your Business Needs a Website
 Mobile Ecosystem - the Mobile Landscape  YouTube 102 - YouTube Products and Solutions
 How to create your website and make it look good
 Mobile 101 - Mobile Ads, Devices and Sites  YouTube 201 - Auction Implementation Tools, Ad
 Build your Online Marketing Plan
 Mobile 102 - Mobile Search Ads Overview and Ad Formats and Targeting Capabilities
 Five Smart Ways to Promote your Business Online Formats  YouTube 202 - Media Strategies and Implementation
 How to Build a Community of Loyal Fans  Mobile 103 - Mobile Display & AdMob: Overview and Ad (Part 1)
 Google Apps for Business Formats  YouTube 203 - Media Strategies and Implementation
 Intro to Online Advertising  Mobile 104 - Mobile Video Ads Overview and Ad Formats (Part 2)
 Case Study  Local – the What, the Why, the How  YouTube 301 - YouTube Analytics
Search Engine Marketing  Serve On-The-Go Customers via Mobile Phones  YouTube 302 - Optimisation and Expansion
 The Search Ecosystem - the Search Landscape  Mobile 201 - Campaign Set Up: The Basics of Setting Up  Case Study: Lenovo
 Getting on Google and the Benefits of Being on Google a Campaign
 How your Website is Found on Google  Mobile 202 - Implementing Ad Formats: Campaign Set
 Google Real-Time Insight Finder - Demo Video Up Practical Approach
 Case Study: Shoplet  Mobile 301 - Optimising Mobile Campaigns: Tools and  A real-time examples will be given throughout the
 Resource: Essentials for new advertisers Strategies, With a Focus on Search lectures.
 Resource: Google Trends  Mobile 302 - Display Optimisation Tools: Deep Dive Into
 Resource: Think With Google Insights
Display Optimisation Tools [Link]/curriculum/digital-marketing-
 Resource: Google Alerts
 Mobile 303 - Reporting Tools: Deep Dive Into Strategies [Link]
and Tools
 Resource: Google Global Market Finder
 Case Study: EasyJet
 Resource: Google Business Channel
 Resource: Our Mobile Planet
Search Advertising
 Resource: Building Smartphone Optimized Websites
 What is AdWords?
Social
 Search Advertising and Google AdWords
 Social Ecosystem - the Social Landscape
 Search 101 - Introduction to Search
 Social 101 - Engagement
 Search 102 - Getting started with AdWords
 Social 102 - Relevance
 Search 201 - Tools to Build Keywords and Ad Groups
 Social 103 - Hangouts
 Search 202 - Tools to Build Ads and Advanced Ad Types
 How to Use Google+ and Make Social Work for You
 Search 301 - Reporting and optimization
 Social 301: Accountability
 Search 302 - Bidding Tools and AdWords Campaign
Experiments
 Case Study: H&M
 Resource: AdWords Help Center Analytics
 Resource: Google AdWords Keyword Planner  Understand What Works Through Measurement
 Resource: Certification  Google Analytics: The What, The Why, The How
Display Advertising  Introduction to Google Analytics
 Introduction to Google Display Network
 How Google Analytics Works
 Google Display Network Case Study: The Bedder Way  Navigating Google Analytics, Part I
 Display 101 - Introduction to Display
 Navigating Google Analytics, Part II
 Display 102 - Google's Display Offering
 Getting Started with Google Analytics
 Display 201 - Topic Targeting  A/B Experiments with Google Website Optimizer
 Display 202 - Placement Targeting
 Multivariate Experiments with Google Website Optimizer