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LunchBox Express: Affordable Meals for Students

LunchBox Express is a small-scale food enterprise providing affordable and nutritious packed lunches for students and employees, addressing the issue of meal skipping due to time and budget constraints. The business offers a variety of meals through online ordering, with a focus on convenience, cleanliness, and affordability compared to competitors like school canteens. The operation includes a structured workflow for meal preparation and distribution, targeting budget-conscious customers within the school community.

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21 views4 pages

LunchBox Express: Affordable Meals for Students

LunchBox Express is a small-scale food enterprise providing affordable and nutritious packed lunches for students and employees, addressing the issue of meal skipping due to time and budget constraints. The business offers a variety of meals through online ordering, with a focus on convenience, cleanliness, and affordability compared to competitors like school canteens. The operation includes a structured workflow for meal preparation and distribution, targeting budget-conscious customers within the school community.

Uploaded by

superdavemercado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

AMV LUNCHBOX EXPRESS

Submitted By

AMBAT, JAY MANUEL

MERCADO, DAVE RITCHELLE P.

VIAJE, RYAN CARL S.

Seeking Opportunity

BSE-202

Monday, 6:00 PM – 9:00 PM


Overview of the Enterprise
LunchBox Express is a small-scale food enterprise offering affordable and nutritious
packed lunch meals designed for students and employees. Our goal is to provide convenient,
budget-friendly, and healthy options to address the common problem of students skipping meals
due to lack of time or budget.
Reason for Choosing the Business
We chose this business because packed lunches are practical for students and employees
who are often busy with classes and school activities. It also ensures that meals are balanced,
clean, and readily available. Aside from being profitable, it directly addresses a need in our school
community.
Nature of the Product/Service
We will be offering packed lunch meals that include rice, a main dish (meat/vegetable),
and a side dish. Optional add-ons such as bottled water or iced tea will also be available.
Company Overview
 Business Name: LunchBox Express
 Founders/Members: Dave Mercado, Ryan Viaje and Jay Manuel Ambat
 Location: Online ordering (via group chat/Facebook page) with pick-up at their
designated spot in their location.
 Platform: Facebook Messenger & Group Chats
 Operation Period:
 Products/Services: Affordable packed lunches (₱10–₱50), optional add-ons like drinks
(₱10–₱25).

Market Research & Analysis


 Target Clients & Location:
Our main clients are students within the school community, particularly those with
limited lunch breaks or who prefer affordable meal options. Location is primarily within
the school campus.
 Reason for Target Market:
Students are the most consistent group who need daily meals, and they usually look for
affordable and filling options.
 Competitors:
The school canteen and nearby eateries.
 Edge over Competitors:
Our edge is affordability, cleanliness, and convenience. Meals are pre-packed, quicker to
get, and cheaper than canteen meals.

Marketing, Sales & Strategies


 Advertising: Posting menus on our Facebook page and group chats every morning.
 Sales Channels: Online orders (Messenger/FB), on-site pick-up.
 Target Customers’ Demographics: Students and Employees ages 13–50, budget-
conscious, looking for convenient and filling lunch options.

Operations Plan
 Store/Selling Hours: 8:00 AM – 12:00 NN
 Workflow Example:
o 8:00–9:00 AM → Preparation of packed lunches
o 9:00–11:30 AM → Selling/distribution of orders
o 11:45–12:00 NN → Closing, cleaning, and waste disposal
 Supplies: Purchased from nearby market/grocery.
 Delivery: By members (pick-up point at school or workplace).
 Waste Management: Segregation of waste, proper disposal of food wrappers and
leftovers.
 Business Tools: Scheduling chart for preparation & delivery.
 Communication: Group chat & online meetings.
 Team Organization:
o Leader – overall coordination
o Finance – tracks expenses & earnings
o Marketing – handles promotions/posts
o Operations – food prep & packaging
o Logistics – distribution & waste disposal

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