Business Plan for Banana Crackers
I. Executive Summary
Banana Crackers PH is a small-scale food manufacturing and retail business that aims to
provide tasty, crispy, and nutritious snack alternatives. Made from locally grown bananas
(saba/cardava), our crackers will be available in different flavors such as original, cheese,
barbecue, garlic, and caramel. The business seeks to penetrate the local snack market and
eventually expand to regional and export distribution.
- Mission: To deliver high-quality, affordable, and healthy banana crackers for all ages.
- Vision: To become a recognized brand of banana-based snacks in the Philippines and
abroad.
- Target Market: Students, health-conscious consumers, families, and small resellers.
II. Company Description
- Business Name: Banana Crackers PH
- Type of Business: Food Processing and Retail
- Location: Near markets, schools, supermarkets, and online platforms
- Ownership: Sole Proprietorship / Family-owned
- Nature of Business: Production, packaging, and distribution of banana crackers
III. Products and Services
1. Banana Crackers – Original Flavor: Crispy, lightly salted.
2. Flavored Banana Crackers: Cheese, barbecue, garlic, spicy, caramel.
3. Healthy Line: Baked crackers (low oil, less sugar).
4. Packaging Options:
- Small packs (₱15–₱20) for students
- Family packs (₱50–₱80) for households
- Bulk packs for resellers and distributors
IV. Market Analysis
- Target Customers:
- Students and young people who prefer affordable snacks
- Health-conscious individuals looking for alternatives to junk food
- Filipino households looking for affordable and tasty snacks
- Sari-sari stores, supermarkets, and resellers
- Competitors: Local banana chip brands, imported crackers, and potato chips.
- Competitive Advantage:
- Made from fresh, locally sourced bananas
- Wide variety of flavors
- Lower price than imported snacks
- Eco-friendly packaging
V. Operations Plan
- Suppliers: Local banana farmers (saba/cardava variety).
- Production Process:
1. Procurement of bananas
2. Processing (slicing, mixing with flour/starch)
3. Drying or baking/frying
4. Adding flavors and seasoning
5. Packaging and sealing
- Equipment Needed: Mixer, slicer, oven/dryer, fryer, sealer, packaging machine.
- Staffing:
- 2 production workers
- 1 packaging assistant
- 1 marketing and sales assistant
VI. Marketing and Sales Strategy
- Pricing Strategy:
- Small packs: ₱15–₱20
- Family packs: ₱50–₱80
- Wholesale/bulk orders available
- Promotion:
- Social media marketing (Facebook, Instagram, TikTok)
- Free taste activities in schools and community events
- Tie-ups with sari-sari stores and local supermarkets
- Online selling through Shopee, Lazada, and Facebook Marketplace
- Distribution Channels:
- Direct selling at stalls and pop-up stores
- Retail distribution through groceries and sari-sari stores
- Online platforms
- Wholesale to resellers
VII. Financial Plan
- Startup Capital: ₱100,000 – ₱200,000 (equipment, raw materials, packaging, permits)
- Estimated Cost per Pack: ₱7–₱10
- Selling Price: ₱15–₱20
- Profit Margin: 50–80%
- Projected Daily Sales: 200 packs = ₱3,000–₱4,000/day
- Break-even Period: 6–12 months
VIII. SWOT Analysis
Strengths:
- Affordable, healthy, unique
- Wide market demand
- Variety of flavors
Weaknesses:
- Requires investment in equipment
- Limited shelf life if packaging is weak
- Production capacity depends on supply
Opportunities:
- Export market (Filipino stores abroad)
- Growing demand for healthy snacks
- Partnerships with schools and supermarkets
Threats:
- Competitors and imitation
- Banana supply fluctuations
- Food regulations and compliance
IX. Sustainability & Social Responsibility
- Support local banana farmers by sourcing directly from them.
- Use eco-friendly and biodegradable packaging materials.
- Develop healthier baked versions to cater to diet-conscious consumers.
