Complete guide of

Makeup
 History of Makeup
2. Makeup Brands
Composition
4. Types of Makeup
5. Types of makeup and the impact they have on your skin
6. Steps to apply makeup
7. Makeup according to the occasion
The art of makeup
9. Choose the best makeup for you with professional help

History of Makeup
The term 'makeup' is relatively young, as it originated in France within the tradition
19th century dramaturgy and was used to designate the paintings that actors used.
for its characterization. However, the origin of makeup dates back many centuries.

Over the years, different concepts of makeup have emerged.

varying depending on the time, culture, and society in which it developed.

In this regard, the earliest historical indications we have of makeup can be found
in the Paleolithic through the cave paintings we have from our ancestors. The
prehistoric men and women were already using makeup, although there are several theories.
about its purpose: to convey their emotional states or their social roles (widowhood, mourning, virginity,
etc.), to perform a funeral act or start a ritual, or simply to enhance its beauty. The
The woman from the Stone Age smeared her face with mud (it is believed to possibly be red). The
Bronze Age hunter men dyed parts of their anatomy red and black, and
he/ she covers his/her hair with some clay, perhaps to protect the body from the rays of the sun.

But undoubtedly the most significant and pioneering civilization in the history of makeup was the
Egyptian. It's curious how in Egypt they obtained the colors for their cosmetics by mixing soils,
ashes and inks. It was very typical of the Egyptians to highlight their eyes with strong and vivid colors.
They were the first to paint their lips, with red ochre and natural iron oxide,
extending the mixture with a brush or stick. They also used elkhol (a colored mineral)
dark) to outline the eyes and emphasize the eyebrows, as well as tweezers to pluck them and give them
shape.

Not long ago, cosmetic products and makeup were discovered in the tombs of some
of the most important pharaohs, and they bear a striking resemblance to many of
our current products.
During Ancient Times, Greek culture stands out as the highest exponent of beauty in
Europe, being pioneers in the use of certain cosmetics. Greek aristocrats had
special obsession with whitening the skin, as a means of distinction between classes, since the
peasants had a more tanned skin tone due to the long hours of
sun exposure. To achieve this, they consumed large amounts of cumin daily and used a
mixture of gypsum, bean flour, chalk and lead carbonate to whiten face and skin.
In addition to inheriting elkholde, the Egyptians were pioneers in the use of mascara in the
tabs through a mixture of crushed ant and fly eggs.

The Romans inherited the cosmetic tradition from the Greeks and the Egyptians, even going so far as to place
in fashion public baths and massages.

During the Middle Ages, there was a total absence of both aesthetic care and hygiene.
personal, due to the dominant position of men in Christianity and the submission of the
woman, who was only allowed to cover her head with headdresses and have very long hair like
signal of confinement and docility. Over time, little by little, it was recovered again
interest in beauty, due to Arab influence. The outfits began to be modified
with generous necklines, and braided hairstyles were created that became true
works of art.

During the Renaissance, makeup regains strength: it becomes an element

key of the era. Noble women idealized a curvy body, blonde hair,
Clear and wide forehead, very plucked eyebrows, and the ideal of fair skin is maintained.

During the 17th and 18th centuries, there was a great obsession with perfumes and makeup.
due to the great extravagance and exaggeration that defined the courtly class. The man
he starts to wear makeup as much as the woman, giving a feminine appearance.
women applied rice powder on their faces, painted their cheeks, and shaped their eyebrows and lips
and eyes. At this time, the figure of the Geishas stands out in Japan: traditional artists.
Japanese women, whose distinctive makeup was the white paint on the face, neck, chest, and hands with
rice powders, and the enhancement of features with a certain hint. With all this, these
centuries consolidate as the Golden Age of cosmetics and makeup. France becomes
in the cultural center, setting trends in fashion, hairstyle, and cosmetics.

Already in the 19th century, the fashion of the bourgeoisie appeared as a new concept of beauty.
female. The obsession arose to present a sickly appearance and heightened skin sensitivity.
To this end, they sought to achieve a pale or whitish complexion at any cost: they would ingest
vinegar and lemons, even substances that contained lead or arsenic, putting at risk the
health in order to achieve paleness. The dark circles are marked in blue just like the veins,
pink cheeks and crimson lips.

During the 20th century, various social phenomena occur (cinema, television, the media.
of communication, etc.) that idealize the prototype of woman and different ones will be marked.
styles throughout the decades, according to fashion.

The cosmetic industry is experiencing a 'boom' due to its significant technological advancements.
favoring makeup and discovering and bringing new styles and shades into fashion. The
the main objective was the provocation and the unveiling of women, regardless of looking a certain way.
overly elaborate style.

Currently, the world of cosmetics has evolved to the point of being an element
key and essential in our society. With a greater sophistication of colors and
varieties, giving women the convenience of enhancing the features that each one considers
more timely, without following any specific canon, but without forgetting many of the foundations
traditional (black eyeliner, thin and plucked eyebrows, face enhanced with
healthy colors and generally red or pink lips.

In this historical journey, we have seen how makeup has had different functions in
the succession of each era. These functions are differentiated by social aspects,
economic, spiritual, medicinal, erotic and personal, that turn makeup into
more than just a mere reflection of our lifestyle, but also in a true form
of expression and identity mark of the different human cultures.

2. Makeup brands
All types of makeup come from the most pioneering and prestigious brands.
market, due to its great trajectory in the world of cosmetics. You can find both those
well-known brands for everyone, even the newer and more innovative ones that have been earning
renowned for its sophistication and effectiveness.

Next, we are going to detail a list of makeup brands so that you know about
ahead of time, what are your favorites?

1. BEYU
2. CHARITY
3. CHANEL
4. CLARINS
5. CLINIQUE
COLLISTAR
7. DECLEOR
8. DIOR
Elizabeth Arden
10. ESTEE LAUDER
11. GUERLAIN
12. HELENA RUBINSTEIN
KANEBO
14. LANCOME
15. L'ORÉAL MAKE-UP
16. MAYBELLINE
17. MARKWINS
18. O. P. I
 19. REVITALASH
20. REVLON
21. SHISEIDO

Best-selling brands
With the wide variety of brands and types of makeup, it can be complicated to make a decision.
by one way or another, but there are always some that stand out for their popularity among lovers of
beauty, and therefore they become the best sellers.

We are increasingly dedicating more time to caring for our face, in order to present an appearance.
radiant every day. For that reason, we also demand more when it comes to choosing products.
suitable for our face. And it is true that the brand also influences many times when it comes to
to choose our ideal makeup.

Not only will you be able to enjoy the most well-known brands, but also those new and
innovative

Estee Lauder
2. Clinic
3. Elizabeth Arden
L'Oreal Make Up
5. Shiseido
6. Lancome
Guerlain
8. Kanebo
9. Clarins
10. Yves Saint Laurent

Having known the brands, you are surely wondering what those products are.
makeup that people like the most and that is most often bought. Why this foundation or that one
lip gloss and no other different one? The truth is that every year there are always products that
they stand out against many others, becoming the top-selling makeup most used in
Spain. To give you an idea of how the trend is going, we will detail what they were.
the best-selling makeup of the past year 2014, so that you can verify it yourselves
same

DOUBLE WEAR fluid makeup by Estee Lauder

2. HIGH IMPACT Mascara by Clinique
3. CERAMIDE LASH EXTENDING treatment mascara by Elizabeth Arden
4. Clinique EVEN BETTER fluid foundation
5. MEGA VOLUME COLLAGENE Mascara by L ’Oreal Make Up
PERFECT defining volume mascara by Shiseido
7. Lancome CRAYON kohl eyeliner
 8. Clinique STAY MATTE SHEER compact powder
9. SUPERBALANCED fluid makeup from Clinique
10. DOUBLE WEAR concealer from Estee Lauder

As you can see, pioneering brands like Clinique stand out within this top.
precisely because of its recognized prestige and antiquity, being the first brand of the line
cosmetics and makeup created by dermatologists. What makes this so special and desirable.
brand is the guarantee that all its components will be suitable for your skin, since all
they have been tested and approved for allergies. Additionally, under their slogan 'good skin can be'
"created", Clinique products choose to include fragrances as little as possible.
other chemicals that may alter the naturalness of their products.

3. Composition of makeup
Nowadays, the ingredients contained in the makeup we use is a hot topic.
controversy with all the technological advances that have been introduced in cosmetics.
For this reason, it is good that we know exactly what materials make up the
makeup and for what purpose. In addition to preventing any type of allergic reaction that
we can have, it will help us to know what the ideal makeup is for our skin type, already
that not everyone feels the same way.

Generally speaking, we can say that the composition of makeup has not changed much.
since the beginning of its industrial manufacturing, as its composition has solidified as a
stable and harmless structure for health. Even better, the quality of its ingredients has
notably improved to obtain a better product.

To begin with, we will list the materials that mainly constitute the
more generic product of this material: makeup powders. It has two ingredients
basics:

- Talc, which represents 60% to 80% of the formula.

- Starch, a substance capable of absorbing water that is extracted from cereals.

Within its variants, they can also contain:

- Magnesium carbonate, to fix fragrances and achieve lightness due to its texture
crumbly
- Magnesium or zinc stearates are soaps that allow for greater
homogeneity of the powder and its better adherence to the skin.
- Organic polymers (polyethylene powder, or polyamide powder) that prevent the
agglomeration of the powders so that they do not turn into a fine paste.
- Silk powder, 1% of this substance gives a smoother and more absorbent texture to the
formula.
- Antioxidants promote good preservation and stability.
 - Pigments that contribute to the color of the recipe and are present at 3% of
product.
- Neutral perfume or of some kind, to provide fragrance or to avoid or correct odors.

But each type of makeup is different and therefore they have various compositions. Here you have them.
we detail below.

Eyes and eyebrows

Its basic ingredients are:

- Polymers, which provide a flexible coating that prevents it from running.

pigment of the mascara.
- Silicones to improve water resistance and form a permanent film on the
tabs.
- Waxes provide better adhesion and are what give the feeling of thickness.
on our tabs.
- Pigments are the colors of the recipe (generally black, brown, or dark blue), to
Sometimes pearlescent colors or glitters are used to give a more metallic finish.
- Preservatives that help the mascara to not become contaminated and last longer
time.
- Other materials: they are the organic and active ingredients that will help our
strengthen the lashes, moisturize them, soften them, etc.

Eyeshadow

Eye shadow can come in various forms, whether in creams, sticks, or powders. Therefore
we can say that in general they contain:

- Kaolin powder, to provide coverage and opacity to the product.

- Binder, it is an essential ingredient for the eyeshadow to adhere to the
eyelids.
- Carefully selected pigments that will give color to the eyeshadow that
you have chosen.
- Preservatives to maintain the good condition of the product and prevent deterioration
premature.

Lips

Among the main components of our lipstick, we can find:

- Waxes/ fats, organic or synthetic compounds that solidify at temperature

environment, similar in composition to oil.
- Oils are substances of vegetable, mineral, or synthetic origin and among their functions
to disperse the pigments, to give shine, to provide emollience, to improve its texture to the touch
and stabilize the product.
 - Fillers are responsible for controlling the hardness, flow, and texture of the bar.
lips.
- Colorants whose main function is to give color to the formula, and there are two types.
types: on one hand, the light absorption pigments that reflect the color that it is
absorbed, and the interference pigments that reflect light and give rise to effects
multicolored and shiny.
- Other ingredients: those that provide active principles and benefit us by contributing
moisturization, protection, care, restructuring ...

These are, in general terms, the main components of the different makeup products that
we use regularly. They may present slight variations depending on the type of
product, such as facial makeup that may vary its formulation based on
of any kind: water-based and oil-based or water-free and oil-free,
adapting to the type of skin we have. The main goal of these ingredients in the
The goal is to achieve the greatest freshness and naturalness in the composition, adding principles.
beneficial assets such as anti-aging, moisturizing, etc.

4. Skin types and their recommended makeup

Before choosing your favorite makeup, it is important that you know the details of the characteristics.
of your skin, since they play a very important role in the correct application of the
makeup. Additionally, not just any type of makeup is suitable for our face.
For example, cream makeup cannot be used on all faces, or liquid makeup cannot be used.
It is not recommended to use for anything in summer or when it's hot, as it is not practical and us
it will be uncomfortable.

Not all skins react the same way to the products you use, and sometimes they could
have adverse effects for you. So, in general terms, we are going to detail what type of
makeup you can use on your skin type, without having any problems:

Normal skin

If you belong to this type, you are in luck because that means that the characteristics of your
skin is very balanced. Therefore, it is neither greasy, nor dry, nor does it have too many
imperfections. You will be able to use all kinds of makeup: mineral makeup, liquid, powder...
the one that fits you best!

The only thing you should keep in mind is to take care according to your age, use
some moisturizing formulas to keep the skin hydrated and avoid those that are more drying if
you are going to spend a lot of time outdoors.

Dry skin

Dry skins are those that have difficulty retaining liquids and staying hydrated.
hydrated and therefore dry out and crack easily.
The trick to achieve good makeup with this type of skin is simple: hydrate as much as possible.
possible. For this, we will use fluid, liquid makeups and those with moisturizing properties.
We will avoid any type of compact makeup as much as possible.

Oily skin

Oily skin is that which has an excess of oil, especially in areas such as the
forehead, nose or chin. This is due to its greater thickness and greater dilation of the pores.

In this case, it is best to use compact makeup types such as powders, avoiding in
as far as possible those that contain any type of oil or fatty element.
It is also important to maintain a very rigorous hygiene for this type of skin before applying.
makeup, always using the right products and without washing the face too many times,
since this could cause us dryness. Additionally, primers will help you a lot to
matte the fat of your face before makeup.

Combination skin

Mixed skin types are those that are halfway between dry and oily skin.
oily skin. They tend to occur during significant hormonal changes like during pregnancy, or when
enter puberty. It can also present shine in areas such as the chin, nose, or the
forehead, while other parts of the face may become dry.

In this case, it is advisable to use liquid and oil-free makeup types.

they also contain some better moisturizing element.

Sensitive skin

This is a delicate skin type, they are prone to irritation or drying out easily. Moreover
they can present redness and acne, and they need to be treated carefully in case you have an allergy to something
type of makeup component that you use. The recommended makeup for this type of
skin is the right one specifically for her, made up of less rough elements than
the usual ones. The preferred type of makeup for this skin type is light foundation in
cream, after having properly hydrated our skin.

5. Types of makeup and the impact they have on your skin

Once we take into account our skin type, it is good to know what the types of
Makeup exists at the time of applying it. Makeups can be used with
different purposes (theater, fashion shows, cinema, television, etc.), for this reason we can
broadly distinguish two types: social makeup and artistic or performance makeup.
fantasy. In this case, we will only comment on the types encompassed within the
social makeup, since it is the most interesting from a practical point of view.

The types of makeup that we can apply to our face, in the way that best suits us
the situation or the end we want are the following:
Foundation makeup

The function of the foundation makeup will be to add color to the face and conceal small imperfections.
skin imperfections, allowing to improve the appearance of the skin, providing uniformity and
luminosity.

Currently, there are a large number of makeup products with different textures and consistencies, and the
The way of presentation will vary depending on the face. The different types of backgrounds that
we can find are:

Fluid Makeup: it is a liquid and light makeup that can be used on all skin types
of skin. It is suitable for both daytime and nighttime makeup. It spreads with the
finger tips on dry skin and with a sponge dampened in water for skin
fats.

Color base: it is also a type of liquid makeup, very light, with an element
moisturizer. It is used on dry skin, and it is recommended for very elderly people or
very young. It is suitable as day makeup. It has two functions: to protect and
hydrate the skin, so it is not necessary to apply moisturizer before applying it and the tone
which is light and more natural.

Cream makeup: it is suitable for dehydrated and sensitive skin. It is a

very light and natural makeup with moisturizing and emollient properties,
Depending on the shape, it can have up to anti-aging properties. It
extend with a sponge moistened in water.

Foam makeup: they are pressurized packaged emulsions that thanks to a

propellers turn into foam. They are very light, almost like creams.
colored, but the effect is more lasting.

Powder makeup: the most traditional. It is a compact, solid makeup and in form
of powder. It is suitable for all skin types. They provide a more intense color
uniform, but do not provide any type of hydration or emollience to the skin.

Stick makeup opan-stick: it is a full coverage makeup ideal for covering

spots and imperfections. They should be worked well to give a light and natural effect or
Otherwise, it can leave you with an artificial mask effect. It is applied with a
sponge with which we will blend it, and it can be applied on all skin types,
but it is more recommended for normal skin since it depends on the formula
they can be creamier or not.

Maquillajepan cake: it is a type of compact makeup with high coverage that

it is usually used more in a professional setting (film, theater, TV, etc.) as it is very effective
to hide scars, tattoos, and even facial hair. It is applied with a sponge
moistened and applied with water, achieving a totally matte finish that does not
 it requires the use of powders for its fixation. As it is drying, it is recommended for skin
very greasy.

Eye liners

As is usual in the world of cosmetics, eyeliners are presented

in multiple ways in order to highlight our perspective. These forms can be grouped into
three types that we will show you next:

Pencil eyeliner: this is the most commonly used and the simplest. It can be used in
both eyelids and is generally smooth and easy to spread. It is ideal for the
lower tabs, inner corners, and to fill the tabs between themselves giving them
thickening effect. Some formulas can be oily, so if you have the
oily or mixed skin you should pay close attention to this. Others may have characteristics
ideal moisturizers for dry skin.

Liquid eyeliners: they are good for creating well-defined lines. They can give a
silky finish at the base of the eyelashes. Its use is more complicated, as it
They are applied with a brush and require some experience and skill. It is a type of makeup.
focused more on the professional (film, TV, theater, etc.). You have sensitive eyes, you
we recommend that you pay special attention to those recipes that are very watery or that
they have heavy smells.

Gel eyeliners: offer a middle ground between the advantages of the two types
previous ones. They come in jars, and require brushes or brushes for their application. A
difference of liquids, do not require such a firm pulse in their application and give
also a rather silky finish. As for its characteristics for your skin, it is
similar to liquid: if you have oily or combination skin, avoid products that contain oils, and in the case
for dry skin it is good to contain some moisturizing element, but without going to
to be too watery.

Compact eyeliners: one could say they are like watercolors for your eyes,
They need water for their activation, and can provide many types of finishes.
Big features are powder versions of pencil eyeliner, but with a different
application form and with drier properties. It should be applied with a brush or pencil.
suitable. It is recommended for oily or combination skin as they help to maintain
scrape the excess fat.

With all this, you will now be able to choose the eyeliner that you most desire to show off, respecting
always your skin type, and based on the specific effect you want to achieve.

Eyeshadow
Like eyeliners, there is a wide variety of types of eyeshadows: depending on
tone and the light we intend to give to our gaze, or also depending on our
skin type.

In pencil and crayon: it is the most common due to its ease of application and they provide a
great durability. It comes in a wide variety of colors that we should take into account
when it comes to blending them. Just like pencil eyeliner, they can present
different compositions so it's good that you keep this in mind for your type of
skin.

In cream: its main advantage is that it has a longer lasting effect, but its finish
After some hours, it may show deterioration. Due to its characteristics, it is
recommended for normal and dry skin, and unfavorable for oily or mixed skin
unless the formula is oil-free.

Compact powder formula: it is activated with water and applied with a suitable brush.
They leave a finish of great intensity and durability, but one must take into account its
quick application before it dries. They work well with oily skin types or
mixed.

Loose powder formula: they are leftover eye powders that provide brightness and
brightness to your gaze. It can be used on top of a compact shadow to
intensify or metalize the effect. In the same way that the compact can be
apply to both oily and combination skin.

Mascara

The different types of mascara that we can find depend on

of the application that we want to give it. Thus we have:

Do not create any effect: it is a normal, water-soluble mascara, and it does not intend to create
no concrete effect. It makes the lashes darker, more voluminous, and longer than
if nothing is used.

To add volume: the brush of these masks has many bristles to catch a
greater amount of product and thus give more thickness and length to our lashes.

To curl the eyelashes: the right brush to curl them is a curved one, since with the
convex part raises the lashes with each pass. It is also important
use an eyelash curler before applying mascara.

To lengthen them: the applicator is designed to create a more eyelash effect

long. The texture is light yet adherent, allowing for stretching with each pass.
 To define: generally, defining brushes have well-made plastic bristles.
delimited, ordered, and fine. The texture of this mascara is lighter and more refined in
comparison that adds volume.

To strengthen the eyelashes: they are serums and moisturizers to strengthen the eyelashes.
those people who have weak or brittle ones, as well as to contribute
nutrition and shine.

For waterproofing: they are mascara that is used as a film.

impermeable, and thus protect the eyelashes from sweat and water, without dissolving the
mascara. The only drawback of this mascara is that it is difficult to remove,
and requires a special oil to remove it.

As you can see, with mascara it's as simple as knowing what effect you want to achieve and
apply it correctly. The only thing that is not advisable is to abuse the use of
waterproofing masks, as they can lead to drying and breaking our
eyelashes. Similarly, if we naturally have beautiful eyelashes, it is
it is advisable not to apply much mascara (besides the normal one) to avoid ending up
deteriorating them.

Lipsticks

For our lips, there are also many options and textures, ranging from creamy to dry.
We detail them for you below:

Pure lipstick: its formula is low in pigmentation, so instead of giving them

the lips a different color simply adds a tint to the natural color of your
lips. This lipstick can be used as a balm for your lips, because of its
moisturizing qualities and to enhance the natural color or add a different hue.

Satin lipstick: it is very similar to the matte one since its formula does not have much
pigmentation and also has moisturizing properties. The only difference is in the
satin finish that it presents, which is more suitable for use at night.

Matte lipstick: it has a matte finish, it does not shine at all. Despite of
that the color it presents is dull, containing a great pigmentation, giving to your
lips a dull appearance. It's the type of lipstick that lasts the longest. One must keep in mind
It also mentions that it is a type of bar that tends to dry the lips, so it is
It's good to use a lip balm before applying the lipstick.

Creamy lipstick: it is the most used texture. It provides a creamy finish.

bright and very colorful as it is highly pigmented. It is lighter than matte,
 but it lasts less time than this. Thanks to its creamy texture, it is also good
to hydrate the lips.

Lip gloss: add color and shine but almost transparent. It serves to highlight.
the lips naturally, or even to apply it over the lipstick that
we use and add shine.

Pearl lipsticks: they have a less creamy and dry texture and come in shades
faded with some bright nuances.

In the case of the lipstick, it will also be enough for you, once you know all the types,
use the one that is going to give you the desired effect. Generally, colors are used
clear for the day and off for the night. Also consider that bright colors
they contribute youth and the dark ones add years.

6. Steps to apply makeup

The way you apply your makeup is crucial, and it's important that you know how to do it, because
that in this case the order of the factors would indeed alter the result, and even
harming your skin. Therefore, we outline these simple guidelines to follow when
to apply your makeup:

Facial cleansing

This is the fundamental step before applying any product to our face. We must
to carry out a thorough cleansing of our skin, with more or less depth in
function of our skin type. For example, if the complexion is oily and has blemishes
Blacks, it would be good for this cleansing to be more rigorous until the face achieves balance and
stay as good as possible.

To start your facial wash, rinse your face with cool water and a suitable neutral soap.
to your skin and what respects its natural pH. Next, we will apply an exfoliant by spreading it
and massaging our face, especially in the areas of most dermal activity (forehead,
chin and nose). After this, we will apply a lotion or tonic (specific for our type
with a sponge or cotton to set the cleaning.

Finally, we will hydrate our skin with a moisturizer suitable for our skin type.
skin, spreading it well all over the face. It is important that after this we leave it
act at least fifteen minutes before we start putting on makeup.

Pre-corrector and corrector

The first thing we need to address on our face when it comes to makeup is whether we have to
apply a pre-corrector or corrector if we have dark circles, darkened areas, or redness. The pre-
We would only use the corrector to cover very pronounced shadows like dark circles.
or the redness, to facilitate a better result in the colors that we will apply later.
Next, whether you needed a pre-corrector or not, we will use the corrector on those
areas that are needed to match the color with the skin tone we desire, to
that the area remains completely clean and concealed. Lastly, do not forget to take into account
the makeup shades you will use later to match those of your concealer,
although it is also advisable to use it in the same color as your skin tone to achieve greater
sharpness.

Foundation

This will be the time to choose a good foundation, adapted and recommended for
our skin type and depending on the circumstances (for example: if we are going to sunbathe, it is
better if it has a protective factor). To choose it, you should do so based on your skin tone and thus
obtain a natural effect. The tone does not have to be very dark, so it does not contrast with the
neck complexion. To apply makeup well, it is better to choose a shade that is half a tone lighter than your
skin, and apply it to cheeks, nose, chin, and forehead.

Next, to choose the structure of the base, keep in mind that it will be different.
depending on whether you want to cover imperfections, achieve a velvety result, or
simply to provide naturalness and brightness:

- Liquid foundations are ideal for achieving natural results, as they do not
They cover a lot and allow for a light unification of tone. You can choose between two types:
moisturizing fluids that offer a satin effect and work very well on dry skin; or
fluid matte, that soften imperfections and provide a velvety finish and
Ideal for covering the usual shine on oily or combination skin.
- Mousse foundations: they adapt to natural and lightweight makeup. They provide the skin with a
velvety appearance.
- Compact foundations: they are thicker and provide more coverage, they will be useful for you to
achieve a more solid and uniform velvety effect.
- Cream makeup: it is the most discreet of foundation types, and it is very lightweight.
that will serve you very well for a natural and delicate finish. Furthermore, it can also
to be used as a day cream, as it may be enriched with substances
moisturizers and treatments.

After these considerations, the best way to apply makeup is to do it with a

wet sponge, to make it more even all over the face. Avoid applying a layer
too thick not to suffocate the skin. Start with the middle area of the face (chin,
cheeks and face) and delicately spread it from the inside to the outside of the face, from the top
down. Blend the product well at the roots of the hair, eyebrows, under the dark circles, and in
both sides of the nose. Finally, we recommend trying the foundation before buying it,
since it will be the pillar of everything else.
The dust

The powder is what will help you keep the makeup on longer and also will help
to correct the natural brightness of your face. At this point, you have to be careful when applying it, as
that an excess will cause your face to look stiff. Regarding the tone
you can always use the one that you like the most and suits your personality. Still,
we recommend the translucent one, as it looks the most natural and can be used
in any skin tone (in addition, it will be enough to have chosen the base tone that
more it would fit us and we wouldn't have to contrast it again with other shades). When it
When applying, it is best to use a sponge or cotton for greater uniformity, always.
focusing on the areas of highlights or shadows that you want to conceal.

Blush

Blush is one of the best makeup secrets to bring life to your face, without
The embargo is a personal decision for each individual whether to use it or not, since it is not essential.
to look perfect. This makeup also works to modify the appearance of our
face, depending on the tone and the way you apply it, that’s why we are going to explain how
do it

As it is the last step of makeup, you will not have difficulty knowing the amount you want to use and
What intensity do you want? You should take a moderate amount with a brush, to avoid excesses and
corrections that would affect all our previous work. Apply it upward
from the cheekbone to the temple, repeat this process without adding more blush, and you will achieve greater
uniformity.

Finally, if your face is round, try to give it an elongated feel by applying blush.
in a triangular shape. In contrast, on square faces, the application should be horizontal from the
nose to the ear to give more roundness. If the face is elongated, we should be more
discrete and apply it from the nostrils to the temples lightly and without overdoing it.

Makeup for your eyes

At this point, we can play according to our preferences and the time we have left.
dedicate. To apply it, in general terms, you should consider:

Eyeshadow: if applying eyeshadow, it is better to always do it before the

eyeliner. It doesn't matter what color you choose, but if you want to achieve truly results
professionals, we recommend using three shades of the same range that
combine with each other, for your eyes: you will need a base color that will define your look, a
darker shade to highlight the eye and another lighter shade to give luminosity. If before
To start, apply a primer for eyeshadow, it will help the product to be
intact for longer, and you will prevent the appearance of creases.
First apply the shadow of the main color all over the mobile eyelid: start
on the inner side and extend it outward with a medium brush. Next
choose the darkest tone to give it greater depth apply it right where it ends the
bone of the eyelid. Finally, take the lightest shade and apply some touches of
 light in the tear duct area and just below the brow arch, blending it out towards the
exterior. With this you'll achieve a lively look!
Eyeliner: this will be the next step that will highlight and add elegance to your eyes. As
there are several types, choose the one that best suits your objectives. If what you want is a
smooth and fine line, use a cream or liquid eyeliner that is easier to
control and apply. If on the contrary you want a less precise effect use a pencil
of eyes, which are thicker and can be blended with a cotton ball or swab.
Mascara: choose the one that suits you best based on what you want.
achieve (curl, reaffirm, lengthen, etc.). Before you start, keep in mind the
importance of combing them with your dry eyelash brush to separate them.
continuation, if you apply a balm or conditioner for eyelashes beforehand, you will avoid the
possible clumps you may have. Always curl your lashes from the root and don't forget
always be very careful to avoid breaking them. Keeping this basis in mind
You will not have problems achieving the effect you desire on your eyelashes.

Now that you have the basics on how to do your eye makeup, I invite you to try all the
combinations that attract you the most for every moment of your daily life, and let loose
to your originality!

Lip makeup

Applying our ideal lip gloss or lipstick also depends on our judgment.
personal taste, but there are always some general tips we can follow to
apply it in the best possible way. First of all, we must take into account,
previously, their proper exfoliation and hydration since they must be treated before
in perfect condition. Next, you can apply makeup powders to them.
skin tone to eliminate possible shadows and match to base tone.
Finally, apply the lipstick color that interests you the most, the shine that best suits the
situation, or even both! We will have a more professional result if we apply it.
carefully with a brush.

By following these tips, we have no doubt that you will achieve nearly perfect makeup.
professional, whatever goal you set for yourself!

7. Makeup for every occasion

Our makeup is a very characteristic part of our personality, as it provides us
that special and distinctive touch that our creativity gives us. In this sense, it is important
knowing how to always choose the best for each social moment that we are going to share, since
our makeup will be our signature. Therefore, we want to help you make this task easier.
sharing a few insights about the different types of looks you can sport for
not to go unnoticed in every situation. Before detailing which elements fit
More at every moment, we must bear in mind that generally we have three types of
makeup according to the circumstance:

Day makeup

Both in daytime makeup and nighttime makeup, our cheekbones will be the protagonists.
We will try to achieve as uniform a tone as possible, reducing it as much as possible.
imperfections. The colors that will suit you best during the day are natural colors in
earth tones or beige.

For the eyes, we will try to provide as much brightness as possible, with a base shadow that
provide light and correct the imperfections of the eyelid. As for the eyeliner, you can use shades
brown or light. For the mascara, the brown shade will also suit us,
simply defining them and extending them will give us a distinctive perspective.

Finally, for the lips, it is better to keep them hydrated and give them juiciness with a gloss.
of lips, since depending on the color during the day it can become too overwhelming.

Night makeup

As during the night the light that illuminates our face is artificial, the colors decrease in
intensity, so when choosing colors they should be more intense tones and textures
brighter. We must highlight and draw attention to the most attractive areas of
our face like the eyes or the lips.

The classic way to makeup the eyes is in black tones, which will never let you down, but
You can also innovate with brighter and metallic tones like dark blue or purple.
Apply a dark-toned mascara and define and add shine to your lashes.

If you have focused on a very intense look, your lipstick should be a bit more discreet.
or vice versa. Use bright tones like red or pink, and illuminate with a lip gloss to
give them more volume. Finally, apply a little blush, even if you usually don't use it, it will be a
an element that will greatly enhance your night makeup.

Natural makeup

For many, beauty and naturalness go hand in hand, so you can also opt for a
look as natural as possible, regardless of the time of day you are going out. There are
some tricks you can use to achieve perfection, giving the feeling of having
makeup very little or even without it being noticeable that you have done it.

In this sense, choose a foundation that is closest to your skin color, in order to
conceal imperfections. Cover your dark circles with a concealer base that matches your skin tone or
with an eye concealer, to bring light and freshness to your face. The colors for the eyelids
they can be slightly lighter than your usual skin tone. The mascara you use can be
a lash defining or lengthening product, or also a black shade. Finally, for the lips not
You can use dark colors, you can enhance them with some powders in a tone that's slightly more matte than your shade.
of natural skin, or lightly illuminate them with a gloss.
Taking into account these three types of makeup according to the circumstances and the effect that
We want to achieve, we will detail what types of makeup you can generally use.
for each social situation:

Casual makeup

This is a basic daily makeup, for when you go to work, go shopping with the
friends or party outings. The best for this makeup are vivid and bright shades.
Use a foundation one shade lighter than your skin and correct all those areas.
dark or with imperfections. You can also apply a bit of matte blush, without highlighting.
too much your features. Your main objective in this aspect will be to achieve an even skin tone.
and luminous.

For the eyes, simply underline the look with an eyeliner in light shades like the
beige or white (for night outings) and an eyeshadow slightly lighter than the color
from your base. You can also choose not to use any eyeliner, but what you should definitely do is
It is advisable to apply mascara to lengthen and volumize them, which will give you
It will provide a pretty and natural look.

Finally, you can highlight your lips a bit with pink or orange tones, and give them
brightness with a lip gloss.

With these simple steps, you will achieve a beautiful look without losing naturalness, and in the easiest way!
easy!

Elegant makeup

This is a simple yet refined type of makeup that you can use in various situations.
unusual social situations, but very recurrent. These situations can be an interview of
work, a dinner, a date, or an important event. In general, we are going to lean towards
bright shades. Therefore, for the base, use one or two tones lighter than your tone.
of skin, without forgetting to apply a concealer for dark circles beforehand.

For the eyes, we will try to achieve an intense look, with a light eyeshadow tone like
the brown or the beige. Don't forget to add more brightness to these shades if it's for going out at night.
For your eyelashes, you will only need a mascara that defines them and gives them volume, but
You can choose the one you like best based on the effect you want to achieve.

When you go out at night and decide that the protagonists are your eyes, you can try to
makeup them with a smoky effect, a very fashionable and flattering trend.
Broadly speaking, the technique involves first applying a bit of translucent powder underneath
the lower eyelids and then outline with a black or brown pencil for afterwards
blur it. To blur, use a small sponge applicator or brush and spread it.
the shadow: apply a dark tone (brown, coffee, or gray) on the edges of the lines that
You traced with the eyeliner and a lighter eyeshadow for the upper eyelid to add a touch.
of light. Then blur the union of the two areas. Next, we need to curl the lashes and
apply a mask on both the upper and lower ones. Finally, you can give it more
expressiveness to your eyes with an eyeliner that follows the line of the lower and upper lashes,
since blurring the eyeliner will likely erase some of it.

If the makeup you have chosen for your eyes is not too flashy, you can highlight the
lips in bright shades like red or pink and also a lip gloss to add shine
juiciness. Otherwise, we will just give them color with a cream in the shade of our foundation and
volume with a lip gloss, because otherwise we could end up looking too overloaded.

Sophisticated makeup

Sophisticated makeup is what you would use in situations similar to that of makeup.
elegant, but this time it will be to give a more sophisticated and distinguished touch of its own
special events, weddings and baptisms, or high-profile social gatherings. On this occasion
we will also opt for luminous shades for our face, therefore we will use a
a pre-base and a concealer in a light shade to correct imperfections, and for the rest
a base of the same tone as our skin. Better if you apply translucent powders with a matte finish.
to avoid shine.

For your eyes, achieve a magnetic effect with shades of silver, blue-gray.
the cobalt, which adds depth. This will be accompanied by an eyeliner to frame and
achieve that the gaze shares the spotlight with the lips. Enhance the result by curling
your lashes and applying several layers of defining mascara. At this point, just like with the
elegant makeup, we can choose to downplay the lips and highlight our
eyes with a smoky eye finish.

On the lips we will seek sensuality: cherry red, wine, or mauve lipsticks give it
elegance to your mouth. Estelook demands very intense colors with a matte finish. To achieve this, outline
first, the color of your smile with a lipstick of your natural shade, fill in the edges with a
lip liner, and then apply the lipstick. This way the pigments will stay in place.
unchanged for a longer time. You can also combine this with a bit of shine for
greater brightness.

In this type of makeup, creativity is essential, so starting from these premises

Get excited to innovate and be the star of your events!

Fantasy makeup

This last makeup style is not what we would normally use in any of the
common situations in our lives, but rather to disguise ourselves or achieve a look
extravagant at some party, carnival, or special moment. It will be much easier for you to do it
if knowing certain guidelines, before engaging in dealing with any guide that fits better to
result you intend to achieve. Don't forget that in fantasy, the best thing is creativity and the
imagination, so it won't be difficult for you to start creating your style if you first know what
You need:

Having a clear image in our minds of the 'design' we want to give our face, the first thing
what we should do (after cleaning and exfoliating the skin well) is to use a pre-corrector and
concealer of the same shade as our skin to eliminate imperfections and enhance
more the color we want to apply to our skin. In this sense, it is better if we use
cream bases in the color we want to obtain (for example, white color for makeup of
Halloween, yellow or red for some type of characterization, etc.), because they have better power
of coverage. Next, add the highlights and shades you want on your face with more foundations.
clear or powders. If necessary, you can add other colors and strokes, depending on
result you want to achieve.

For the eyes, we can use our conventional mascara in the shade that suits us best.
adapt to the shades we have used or even false eyelashes if we prefer
(although it’s better to apply them at the end, so as not to alter them during the process). We will proceed
same with the eyeshadow with the eyeshadows, therefore, it is good to have a palette of
powder colors that help you achieve the desired effects.

Then we will apply the lipstick in the shade we desire and this time we will achieve.
better results if we outline it and give it shine, since our goal now is
show a loaded and extravagant appearance.

Once we have finished covering our face, we can adorn it with accessories.
like glitter, glitter, blood, latex prosthetics, etc.

In the end, the best thing is to apply a fixer so that all the work and effort you have put in.
to prevent your makeup from fading within a few hours.

With this, you already have the basics you need to know before we start dressing up. Let your imagination run wild.
imagination and feel free to make as many tests and sketches as you want beforehand
necessary to achieve the best result, as it is a very meticulous job and we are not
professionals.

Knowing the basics of these four types of makeup that you can apply to your face in
function of what you need for each moment, you will achieve incredible results and finishes without
no need to be any professional. So don't hesitate and choose the style you like best
to liven up your routine.

8. The art of makeup

Knowing how to do your own makeup is a subtle art. It takes time to learn its tricks and you will need
patience, but the satisfaction it brings us more than compensates. That is why I suggest you
dedicate all the time you need to your face if you want to achieve results
incredible, without the need to be a professional.

Study my face before putting on makeup

Makeup, contrary to what some claim, is not a mask. To makeup the face
it should never become an illusion of something completely different from us, to
less than it is about characterization and cinema. What we seek is to highlight the key points of
our face and disguise those unfavorable ones. To do this, examine carefully your
face, analyzing which points you want to highlight and which to minimize. When
perform this task choose a well-lit place, avoiding artificial white light, as
It will add shades to the face. Know your features, analyze the texture of your skin and discover
how to make the most of it with the right makeup.

The essential thing to start off on the right foot is to get in touch with a professional who
I guide you so that you know what the best makeup is for your complexion. Keep in mind that
you will mainly take into consideration, for your makeup to be perfect will be: your
age, the shape of your face and its harmony. From here, fashion and our criteria
they will finish making our choice.

It is important to define each of the facial features before starting to apply makeup, and thus
to know how to enhance all your beauty in potential. Both colors and style should
to adapt to the shape of the face, to the configuration of the eyes, eyebrows, nose, and chin.

You must also achieve harmony between the color of your hair, your eyes, your age, and even the
the tone of your clothes. In this sense, your face will have more harmony if you show your hair and eye color
natural.

If you want to have flawless makeup, you must know that studying your face beforehand is
an essential condition. You should also analyze the skin type and the condition in which it is
find.

When applying makeup, we must take into account:

The shape of the face. Within these, we have several types, which will reflect the makeup of
different ways:

- Oval face: it is the face that offers the greatest beauty, the one that best fits the
classic canons of beauty, which will allow you greater freedom when it comes to
makeup, both with the stroke and with the color.
- Square face: the main characteristic is that its three areas have
approximately the same length, slightly predominating in the lower area.
Straight and angular lines prevail. It will favor you to elongate this face with strokes.
of makeup in ascending curves and corrections in their angles. It is important
correct the length of this face, respecting the harmony of its shape.
- Rounded shape: it is characterized more by its circular shape, therefore, the
makeup should darken the entire area around the face on its sides and brighten,
vertically, the center of the forehead.
- Triangular face: it refers to a face with a wide forehead, elongated cheeks, and a long chin.
and narrow. The makeup should counteract the triangular shape, aiming for a
balance based on smooth ascending lines that round the angles.
- Pear-shaped face: these are faces that have a more or less pear-like shape, due to a
sudden and exaggerated widening of the jawbones. The mission of makeup is to
to disguise the jawbone as much as possible.
The skin color: depending on your skin pigmentation, there will be certain colors that suit you better and
gives you results. In this sense, the makeup you can use for each skin tone is:

- For light skin: light skin tends to be too translucent, so you should
neutralize the possible veins that can be seen with a yellow tone corrector.
Since it is a skin type that tends to show redness, a beige tone is better for the foundation.
Of course. In general, soft and matte colors are recommended that contrast with brightness.
natural to your skin.
- Brown skin: with this skin tone you can play with more colors. But the ones that suit you best
warm tones will be favored, as you should always tend to illuminate and avoid the
dull tones.
- Dark skin: this skin tone looks very good with intense shades and pearlescent textures.
In addition, metallic colors will suit you very well, and the eyeshadows with touches
golden or silver will give you a sensual and radiant appearance. On the contrary, you should
avoid pastel or too soft tones.

The shape of the eyes and their color. According to their shape we have:

- To make up drooping eyes: we will try to achieve a more awake look. For
Hello, the eyeliner is crucial: we will draw it in a feline shape, creating an elevated tail.
in the end; and we will apply a mascara that lengthens and defines.
- To makeup almond-shaped eyes: this is the most ideal way, because it offers greater
symmetry. It lends itself to all kinds of makeup.
- Makeup for round eyes: the trick to makeup for these eyes is very similar to the
of the fallen type since the goal is similar: upward slanted eyes effect. It is
important that when outlining them you do not follow the curve of the eyelashes, to give a
slightly elongated effect.
- For almond-shaped or oriental eyes: for almond-shaped eyes, it is important to avoid the
light eyeshadows and use dark tones to add more depth to the look.
Outline the eye with an eyeliner, drawing a very thin line along the eyelashes. For the
lower eyelid, draw another fine line outside to simulate wider eyes.

According to the color of our iris, we can distinguish:

- Makeup for dark brown, light brown, honey color or green eyes. The shades that you
they will help to highlight them and make them more beautiful are: violet, pink or gold (if
you want a more elegant look). The dark shadow of the smoky effect will highlight
Incredibly your gaze, whenever your eye shape allows it.
- To make up blue eyes: dark blue or electric blue can create a
interesting contrast with your eyes highlighting the beauty of their hue. The colors
it is better to reserve places with low lighting for the night.
- For gray eyes: this exotic shade is often difficult to match with
a shade that flatters you. But you can always try with mauve shades.
for the day or, although it may not seem like it, gray or silver tones for the night that
 they will illuminate and highlight your gaze. If you want to emphasize your gaze, light tones
how white or the tononudete will favor.

The shape and size of the lips. Firstly, based on the shape we must have
account:

- Makeup on thin lips: the goal when applying makeup to them will be to make them look fuller.
thick and fleshy. To achieve this, outline your lips with natural tones, beige, or the same
color than the lipstick you choose. Use lipsticks in light colors and with
brightness, as dull and dark colors would give a sense of fineness. Lastly,
Apply gloss in the center of the lower lip to achieve more volume effect.
- Thick lips: outline the lips from the inside following the line of their natural contour.
It is advisable to avoid shiny products like gloss, as they will make the lips
look larger. Beige and pinkish colors are perfect if you have thin lips.
thick, although all colors will look good on you, just try to avoid colors
too dark.
- Asymmetrical lips: this type is when the upper and lower lip do not have the same width.
homogeneous. The most common case is the upper lip much thinner than the lower one.
The goal of makeup in these cases is to balance the size, either by increasing it
volume of the thinnest part or reducing the surface area of the thickest part. For
achieve it, outline from the contour outward in the first case, or from the contour to
inside in the second.
- Drooping lips (when both corners go down): outline the lower lip
from the center to the edges with a natural color. Upon reaching the corner, do not continue
the shape of the outline, but you have to form the line upwards.

Depending on the size, we will only make two distinctions:

- Full lips: it is better to use matte shades with this type of lips. To disguise a
little its size, we will apply the lipstick on the inner edge of the mouth.
Later we will fill in and apply the lipstick. It's better to apply the gloss only on
the center.
- Small lips: in this case, you will need to create the illusion that they are larger.
For this, outline a little beyond the corners and widen the lower lip.
outlining a little further down. Like in the case of thin lips, which are usually
for this size, light and pearlescent colors are recommended, which give shine.

According to the shape and size of the nose, we can do our makeup in one way or another, to
smooth it out or highlight it.

- Small or upturned nose: it is advisable to give shine at the tip to enhance it.
volume.
- Large or pointed nose: you should highlight the tones of the sides and the tip, and
blur them well.
- Wide nose: use a concealer on the sides and a bit of light foundation on
the tip, to give a more streamlined effect.
 - Crooked nose: apply lighter foundation shades on the sunken area and darker shades on the...
outgoing.
- Hooked nose: to soften it, use a dark concealer on the bridge and the tip.
from the nose, and in the space that remains in between, apply a lighter concealer.

According to hair color, we can also distinguish different types of shades that
they will harmonize better with our face. Their compatibility is very similar to that of the tone of
skin, so by following the same guidelines we can say:

- For dark brown hair: dark tones to highlight the eyes will suit you better than others.
tones, and if you apply blush it shouldn't be too abundant. For the lips, opt for tones
pink.
- Makeup with dark brown hair: you can use more vibrant tones like
burgundy, red, metallic shades and violets. For the lips, use shades of wine or red
burned, so that you can speak with your hair.
- For blonde hair: it doesn't matter if your hair leans more towards warm tones, blonde is
Pink, golden, and champagne tones look very good. To bring a sense of naturalness.
use a peach or pink blush. For the lips, you can choose a color
warm with a lot of shine, a pink tone or even an orange one.
- For redheads: the shades that will suit you well are bright greens and pinks. Play
with the warmth of your hair using green eyeshadow and a little pencil
eyeliner on the upper lashes. For the cheeks, a pink blush will give you
naturalness and freshness. The lips will look very natural by applying gloss or a shade
of its own natural color.

Finally, you should take into account, of course, what style you are going to adopt in the
moment: informal, elegant, sophisticated, etc.

As you can see, the detailed study of our face will help us make an impact.
very favorable for the people we are interested in. So take your time in
determine your features well and start trying those techniques that suit you
more your personal beauty.

Choose the best makeup for you with professional help

After getting a general idea of the types of makeup available and their different forms
Regarding application, it is easy to ask ourselves the following question: how will this suit me?
Makeup type? Yes, as we already know, not all skin types are the same nor do they receive the
makeup in the same way so before making our choice we must meditate on
little about the topic. Besides being clear about our skin type, we should think about the type
of product, its characteristics, its texture… Elements that can complicate things for you.