Fashion for You
In a world where style is identity, how do we continue to evolve as the preferred lifestyle destination for
the fashion forward consumers? The answer lies in transforming our approach for the future. Your
mission is to architect the future of ecommerce by tackling this head-on. We challenge you to use data
insights and AR technology to create unparalleled customer engagement, all while pioneering practices
in fast fashion through innovative supply chain solutions.
This hackathon is centered around two pivotal pillars: delivering an unparalleled Hyper-Personalized
Styling Assistant and reimagining the platform for the future of shopping. We encourage you to leverage
cutting-edge Generative AI technologies to bring your ideas to life.
Theme 1: The Hyper-Personalisation
Create an AI stylist that brings the tailored, high-touch experience of an offline style expert to every user's
fingertips. The mission is to make online shopping deeply personal, intuitive and confidence-boosting.
The following are just some ideas to spark your imagination. We encourage you to think outside the box
and bring any idea that fits this vision to life.
Idea Starters & Potential Directions:
● Conversational Commerce: Explore multi-modal (Chat/Voice) assistants that go beyond keywords.
Can you build a stylist that understands natural conversation, context and visual inputs (e.g., "What
should I wear with these pants?" + image upload)?
● Holistic Styling: Think about the complete look. How can the AI assistant recommend styling tips
for items a user already owns or is considering purchasing, providing clear explanations and
connections to their existing wardrobe or desired aesthetic?
● Lifestyle Curation: Go beyond the individual outfit. Can the AI infer a user's broader lifestyle—be it
a "Fitness Enthusiast" or an "Artistic Homebody"—based on their fashion choices? Design a feature
that proactively recommends a curated package of products from across our entire portfolio,
pairing activewear with fitness gadgets or suggesting Home decor and Beauty products that match
a user’s aesthetic.
Theme 2: The GenZ Way of Shopping
Reimagine the Myntra FWD experience for a GenZ audience that craves authenticity, community, and
entertainment. The goal is to evolve Myntra FWD from a shopping platform into a dynamic, social, and
interactive fashion ecosystem.
The following are just starting points to spark your imagination. We encourage you to think outside the
box and bring any idea that fits this vision to life.
Idea Starters & Potential Directions:
● Social & Community Commerce: How can we transform shopping into a shared experience?
Explore concepts around Myntra’s GlamClan/ User-Generated Content (UGC). Think shoppable
video feeds, community style challenges, or gamified rewards for top creators.
● Immersive Experiences: How can technology make shopping more engaging? Consider AR features
for trying on products or visualizing home decor, or gamified discovery journeys that make finding
new styles fun and rewarding.
● GenAI-Powered Discovery: Revolutionize search with Generative AI. Can users discover products
by searching for a "vibe" or abstract aesthetic (e.g., "outfits for a rainy day in Bengaluru")? Or by
combining images with text prompts ("Find a similar top, but in a pastel color")?
Theme 3: Building intelligence into the fashion shopping
Think about how you can build a strong, resilient backbone for Myntra systems that simplify how we
showcase our products to customers and delight them with our assortment and delivery experience.
The following are just some ideas to spark your imagination. We encourage you to think outside the box
and bring any idea that fits this vision to life.
Idea Starters & Potential Directions:
● AI-Powered Merchandising: How can we transform our product catalog from a simple database
into an intelligent, perfectly curated asset? Imagine an AI Catalog Guardian that automatically
cleans and standardizes inconsistent data, maps subjective attributes to standardized codes (e.g.
map colors like "rose" and "fuchsia" to hex codes), and enrich listings with smart, context-aware
tags such as "monsoon-friendly" or "festive wear".
● The Hyper-Local Trend Engine: Can we understand India's regional nuances, seasonality and other
factors to identify what India wants to wear next? Imagine a model able to anticipate demand for
lehengas during the wedding season in Delhi by analyzing trends, or predict the need for specific
ethnic wear in Kolkata ahead of Durga Puja.
● The Intelligent Pricing Engine: How do we incorporate market signals (internal and external) to set
the perfect price of a product at the perfect moment? How about an AI-enabled algorithmic price
engine that analyzes competitor prices, current inventory levels, and live demand signals (like how
many users are viewing an item) to decide whether to offer a flash discount on an overstocked
item or hold the price on a best-seller that’s about to go out of stock.
A Final Word on Technology
To truly redefine fashion, we challenge you to harness the most advanced tools available. As you build,
focus on the latest Generative AI technologies, especially multi-modal models that can understand text,
images, and voice - incorporate Agentic flows. that can reason, plan, and autonomously execute complex
tasks to serve the user—from curating a full look to finding sustainable alternatives. Show us the future of
intelligent, automated fashion.
