Churros Business Plan Overview
Uploaded by
ScribdTranslationsChurros Business Plan Overview
Uploaded by
ScribdTranslationsBusiness plan 'Churros'
On this occasion, we have decided to start a business selling churros, as in the market
it has a very high demand because it is a highly marketed product. But we for
to improve the product we are going to offer consumers different flavors that are
to your liking, for this reason we conducted a survey of 150 people from the district of Los Olivos.
3.- IDENTIFY YOUR MARKET AND DEVELOP YOUR MARKETING PLAN
3.1 GETTING TO KNOW MY CLIENTS:
Customers are the most important people in a business. A large part of your efforts must be
be oriented to satisfy the needs, interests, and desires of the customer. Therefore, we
We are going to offer a very good quality of our product, at a comfortable price and on time.
of always providing good service with good treatment. This ensures that we have satisfied customers, with the goal
that they only buy our products and do not go to the competition. It will also provide us
large amounts of sales and profits, in order to improve our churros every day
offering a plethora of varieties.
3.2 GETTING TO KNOW MY COMPETITORS:
Competitors are the other existing businesses in the market that provide products and/or
services similar or equal to yours. Before analyzing your potential competition, it is essential
Know who you are competing with and who you are not. Knowing them will allow you to be in better
conditions at the time of confronting them.
3.3 KNOWING THE SIZE OF MY MARKET:
Most businesses dedicated to selling churros are mostly traditional businesses.
familiar that has been passed down from parents to children. Alongside the passage of generations, the business has
I am evolving.
The small shops where only churros can be bought manage to survive thanks to
the location of the place. We find these businesses close to cafes, with a large volume
of clients in the morning and afternoon hours. They can also be strategically located in
very central places in a transit area or a location with a large influx of people, especially during
on weekends. For this reason, we have chosen the district of los Olivos as it is where the concentration is.
Many people and our churros would adapt to the needs of customers to be able to try.
new flavors. We have also focused on customers aged 18-39 because we realized
What are those people in that age range who consume the product more?
4.1 Staff needed for my business
We need to identify our suitable personnel. It will be a microenterprise, so ...
will need an administrator and the partners, employees, our suppliers who are going to give us the
ingredients to prepare this product and most importantly the customers.
We are 6 partners and one of them will be an administrator who can lead and communicate with the
employees what function they have to perform, furthermore the administrator will be in charge of removing the
necessary papers to ensure everything is in order and there are no irregularities with our business
The suppliers will provide us with all the raw materials we need such as salt, flour, the
different fillings, etc.
4.2 Organizational Structure
Administrator
Employee 1
Employee 2 Employee 3
in charge of the
A publicist in charge of selling (Preparation of
preparation of the
and save the money) Churros
churros
Positions Functions
Production Prepare the churros properly and with the
corresponding hygiene
Fill the churros
Put in the envelopes or packages
Sales and Advertising Sell our churros to the public
To announce our promotions of
churros through social networks
4.3 Designing the Production Processes
Preparation of the churro dough:
The first step will be to place the flour in a large bowl and also separately in a pot.
we heat water with salt. Then with a wooden spoon we will mix the
flour with water, until it forms a compact dough.
2. Next, we pour our dough into a churro machine or if
we put it in a pastry bag.
3. Then we make the portions of churros with our dough and place it on top.
from a kitchen towel.
4. We put a pan with plenty of oil on the fire.
Cooking and presentation of filled churros:
1. We place the portions of churro dough that we are going to fry in the pan.
the temperature should be between 195º and 200º
We cook over medium heat to prevent the churros from being raw inside.
3. Once fried, we remove them to a tray with paper towels to absorb the excess.
oil.
4. Finally, using a machine to fill churros, we proceed to fill it with
different flavors of which we offer you 3: Dulce de leche, nutella, and jam
4.4. NECESSARY EQUIPMENT AND TOOLS:
Equipment to make churros:
Production Price
Kitchen S/
600.00
Frying pan S/.
25.00
Filling machine S/
churros 750.00
Metal tray S/.
10.00
Churro maker S/
200.00
Packaging S/.
50.00
Chopsticks $
3:00 PM
Total S/
1,650.00
Sales and storage position
1 Counter $
80.00
1 Churro Cart S/.
800.00
Total S/.
880.00
Total investment
Production Teams 1650
Storage and Sales 880
Total investment 2530
4.6 RAW MATERIALS AND SUPPLIES FOR PRODUCTION
The most important thing for making our churros are the raw materials and supplies that
we are going to use. Therefore, we must budget well so that there are no difficulties and
buy the necessary items for our sales.
Raw Materials Price
S/
Salt 3.00
S/
Flour 4.00
S/
Oil 6.50
S/
Jam in a package 2.00
S/
packaged Nutella 10.00
S/
Milk caramel 2.00
S/
Envelopes 1.00
S/
Plastic Bags 5.00
