ANALYSIS REPORT
(ICC Cricket World Cup 2011: The Game)
OVERVIEW
This report includes the complete analysis on the performance of our project. We were asked to start a business. So, we the group members, decided to go with the idea of a modified cricket video game in world cup season. The title of game is ICC Cricket World Cup 2011: The Game which is an unofficial video game of the respective event. The response was positive and the idea worked very well. This report will tell the details of the researches, development process, sales and many more.
RESEACRH
As we all know that Pakistan is a country where people love cricket more than any other game. After conducting a thorough research we came to know that the last cricket game was released in 2006 (EA Cricket 07). Since then, no cricket game has been released unlike football, tennis, basketball etc. games. Every year left the cricket lovers in anticipation since the last release. Last year a modified version of the same game (EA Cricket 07) was released in India and worked very well in the market. This time we covered the biggest event of cricket. It is ICC Cricket World Cup 2011. The researches lead us to know that people desperately want a cricket game in this cricket season. The popular and fan-favorite cricketers of our target market received a bit more attention.
TARGET MARKET
We launched the game only in Karachi. The target market of our product is mainly the teenagers and the youngsters. We generated around 65% of our revenue from the market which we targeted i.e. the teenage group. The rest of 35% includes pre-teenagers.
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
We sold the first 100 copies in market and after reviewing the performance, we came to know that the teenage group is our major market and this factor urged us to promote the product among them. We visited many schools for the promotion and publicity and received the response which we have expected.
EVENT DESCRIPTION
The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played in India, Sri Lanka, and Bangladesh. It was Bangladesh's first time co-hosting a World Cup. The World Cup was also due to be co-hosted by Pakistan, but in the wake of the 2009 attack on the Sri Lanka national cricket team in Lahore, the International Cricket Council (ICC) decided to remove Pakistan from the hosting countries. The headquarters of the organizing committee were originally situated in Lahore, but have now been shifted to Mumbai. Pakistan was supposed to hold 14 matches, including one semi-final. Eight of Pakistan's matches (including the semi-final) were awarded to India, four to Sri Lanka and two to Bangladesh. All matches in the World Cup were accorded One Day International status, with all matches being played over 50 overs. Fourteen national cricket teams competed in the tournament, including ten full members and four associate members. The World Cup took place between 19 February and 2 April 2011, with the first match played on 19 February 2011 with co-hosts India and Bangladesh facing off at the Sher-e-Bangla National Stadium in Mirpur, Dhaka. The opening ceremony was held on 17 February 2011 at Bangabandhu National Stadium, Dhaka, two days before the start of the tournament, with the final on 2 April 2011 between India and Sri Lanka at Wankhede Stadium, Mumbai.
DEVELOPMENT
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
ICC Cricket World Cup 2011 was a biggest cricket event. It also gained the popularity because the event was held in South Asia as mentioned before. Pakistan was supposed to be the host nation but was stripped off from the hosting rights due to security concerns. All these factors were reviewed and during the development process, we included the venues of Pakistan so people may enjoy the experience which theyve imagined. All the players are accurately designed from head to toe, faces to accessories. Each player uses the self endorsed bats and gears. The official kits for all the team are perfectly designed. The stadiums, outfields and the ambience portrays real to life world cup environment. Player attributes is another feature which is done with perfection using cricinfo.com for the updated players statistics. As mentioned before that the game was released in Karachi, so the audiences favorite players received the special concentration and designed in a manner where they can assume playing as a real Shahid Afridi, Sachin Tendulkar, and Ricky Ponting etc. The reception was very satisfying when we got the feedback stating the world REALSITIC because that was the main thing we focu sed on. A very attractive menu contains all the world cup starts such as Shahid Afridi, Chris Gayle. Ross Taylor, Tillakaratne Dilshan and many more which add life to the game with elegant designing and presentation. The most appreciated feature in game is the jukebox comprising 13 most frequently listened music tracks in Pakistan during the world cup.
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
GAMEPLAY
Players choose a team from the 14 nations available and compete against the computer or against other players. All 10 official World Cup stadiums are available for play. Theres an in-game improvement, such as a higher rate of player fatigue for matches at higher altitudes, with an advantage to a home team who plays at a higher altitude against an away team who does not. Players can get injured outside of international matches. The accurate World Cup fixtures allow playing a genuine World Cup format. Moreover, there are also other formats available which were used earlier in the ICC Cricket World Cup 2007 & 2003. Theres Create Player mode where you can make your own player with many face features to select. Assigning bat and accessories is also included. Practice Nets mode allows polishing your game before playing a match for big event.
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
SALES
The total amount invested was Rs.3,000/= which includes the disk, cover printing and disk writing costs. The price of per copy is Rs. 50/= and the total revenue is Rs.7,000/= on sales of 150 copies.
S.N o
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Date
28-Mar-11 28-Mar-11 29-Mar-11 29-Mar-11 30-Mar-11 30-Mar-11 30-Mar-11 1-Apr-11 1-Apr-11 6-Apr-11 6-Apr-11 9-Apr-11 9-Apr-11 10-Apr-11 11-Apr-11 11-Apr-11 20-Apr-11 20-Apr-11
No. of CDs
25 25 25 6 7 5 5 6 5 3 1 2 3 3 1 3 10 15
Price
50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50
Sales Discount
125 150 100 0 0 0 0 30 20 0 5 10 20 10 0 10 10 10
Total Price
1125 1100 1150 300 350 250 250 270 230 150 45 90 130 140 50 140 490 740
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
Total CDs Sold Total Sales
150 7000
POSITIVES
Media Hype: The event was over-hyped by media which created excessive craze of cricket among the people. Huge Market: Due to the cricket delirium, there was a big opportunity with a massive audience of cricket lovers which is successfully availed. Internet Support: Internet support is a major tool used for the advertisement of the product. The game trailer on release got more than 3,000 views in first week. Moreover, the advertising links were shared on social networking sites. Capital: The amount invested on the idea was very low with high profitability.
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
NEGATIVES
Early Exit: Pakistans defeat against India in the semi-final disappointed all cricket fans. Many people lost the interest in cricket. It was a major blow for our performance too. Space: Due to the disk space, we had to remove commentary from the game. The game would have been much better with the commentary features. Piracy: When any product (software, game, movies, and music) is released in market, thousands of copies are done immediately. We have been reported by this issue. Bugs: The first few copies were reported with some bugs which troubled the users with sync errors. Somehow, the bugs were instantly fixed. Span: Although, the response was very good but there was a big loss of interest experienced after the end of event.
CONCLUSION
It is a very pleasant experience doing business with a unique idea. The response is very positive. Although, people are losing interest in cricket due to the current situation and performance of the national team but a good show in mega event made our idea better
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
than the expectations. We are keen to do similar projects like international updates, leagues and other domestic events.
MAADS Horsepower | Analysis Report ICC Cricket World Cup 2011:The Game
