Camiling Restaurant Business Plan
Camiling Restaurant Business Plan
INTRODUCTION
i. Executive Summary
ii. Concept Development
II. SITE ANALYSIS
i. Site Identification
ii. General Area Evaluation
iii. Local Area Evaluation
III. MARKETING ASPECT
i. Industry trends
ii. Local market analysis
iii. Competition analysis
iv. Location
v. Concept refinement and evaluation
vi. Projecting your sales potential
vii. Market survey result and discussion
viii. SWOC analysis
ix. 8P’s
IV. TECHNICAL ASPECT
i. Description and Process of Service, Product description
and Equipment and Facilities Layout
ii. Business Name and Logo
iii. Actual and Project Site
iv. Gantt Chart
v. Equipment and Machinery / Furniture and Fixtures
vi. Employees number of working days in a year
vii. Projected Employees Salary
(National Wage Board) -minimum salary
viii. SSS Contribution
ix. PhilHealth Contribution
x. Salary Expenses
xi. Employee Benefits
V. MANAGEMENT ASPECT
i. Mission
ii. Vision
iii. Core Values
iv. Safety and Health Policies
v. Environmental Policies
vi. Organizational chart
vii. Staffing Requirements
viii. Job Description and Specification
ix. Employee Uniform
x. Conditions of Employment
a. Hours of Work (duty)
b. Employment Status
c. Overtime Holiday Pay
d. Weekly Rest Period
e. Bereavement Agreement
f. Management Business Policy
i. For customers
ii. For employees
iii. Store hours and days
iv. Waste disposal
xi. Employee Development and Motivation
a. Training
b. Evaluation
c. Rewards and Recognition
d. Team Building
xii. Salary Deductions, Termination of Employment and Disciplinary
Measures
VI. FINANCIAL ASPECT
i. Project Major Assumption
ii. Total Project Cost
a. Initial Fixed Investment
b. Initial Working Capital
c. Pre-Operating Expenses
iii. Cost of Figures for the Capital Investment
iv. Source of Financing
v. Income statement (2024-2029)
vi. Payback Period
vii. Return of Investment
VII. OPERATIIONAL ASPECT
i. Menu
ii. Recipe Costing
a. Operational procedures
b. Production flow
c. Menu planning
d. Ordering and Purchasing
e. Receiving Stocks
f. Storekeeping
g. Issuance of Stocks
h. Food Preparation
i. Cooking Methods
j. Service Flow
k. Waste Management
l. Delivery Schedule
m. Sanitation Procedures
n. Safety and Security Measures
o. Amenities for PWD
VIII. FACILITY LAYOUT AND DESIGN
i. Logo
ii. Floor Plan
iii. Exterior and Interior Design
iv. Front of House
v. Back of the House
vi. Office
vii. Garbage Disposal
I. INTRODUCTION
The location of the establishment located at the main public highway road of Camiling, Tarlac it
is considered as the busiest highways here in Camiling since this road is the only road when you
are bound to Tarlac and Pangasinan. Second-Floor Tower Building is where the
(RESTAURANT) is located. On top of that with the location being near to different
establishments like government offices, public market, schools, banks, and other private
businesses, it will make this business highly viable since the location already has the potential
target markets.
(RESTAURANT) will be located at the second floor of Tower Building, Quezon Avenue
Población C. Camilimg, Tarlac. With a total area of _____ square meters. Location’s advantage
is that it is near the public market, it is along the highway, heavy on foot traffic, surrounded by
government and non-government offices, and schools.
The Camiling Municipality is in the province of Tarlac. It has a total of 143.50 square kilometers.
Camiling is one of the First-Class municipalities of Tarlac. It is about 150 kilometers north-
northwest of Manila, and about 50 kilometers south-southwest of Dagupan City in Pangasinan. It
is the commercial center of an area composed of about eight (8) towns and borders the Province
of Pangasinan. It is the gateway to central and western Pangasinan through the Romulo Highway
(formerly Highway 13). It borders San Clemente on the west, Bayambang from the north, Sta.
Ignacia and Mayantoc to the south and Paniqui by the east.
Not only from the US. Unlike in decades past where only food establishments from the US were
immediately recognizable and accepted, the market today is more open to brands coming from
Japan, South Korea, Taiwan, ASEAN, Australia, and the European Union. This is due to the
democratization of travel among Filipinos and their exposure to global food retailers. There is
still an element of distrust from brands emanating from China.
Filipino food will evolve. The influx of foreign brands will compel homegrown Filipino concepts
to up their game not only in food quality and dining experience but also in terms of recipes and
presentation. In other words, Filipino cuisine will evolve quickly. For example, it will not be far-
fetched for some Filipino restaurants to serve fried chicken using the same caramel breading
used by BonChon, or local kare-kare presented in the manner of Spanish cocido. New cooking
techniques like sous-viding, smoking, and the use of foam will also find their way into local
dishes. Evolution of the cuisine will be how retailers of Filipino food will remain competitive
amid stiff competition and an environment where the standards of quality are constantly on the
rise.
The Philippines has a lucrative foodservice industry where dining at restaurants is considered as
a family-bonding activity or a time for celebration. However, the once vibrant sector suffered
immensely due to the outbreak of the COVID-19 pandemic. The pandemic not only transformed
the dining habits of Filipino consumers but shrank the revenue of the foodservice sector. To cope,
food establishments were forced to innovate to continue serving their patrons, maintain their
workforce, and support their businesses as well as the industry.
Hence, here in Camiling, Chicharron is the famous delicacy so, restaurants here include
chicharron to their menu or even infuse chicharron to other recipe’s and it is quite popular to do
since most of the restaurants here in Camiling offers Crispy Bagnet Kare-Kare, Sinigang na
Bagnet, etc.
The Primary Competitor of the proposed business are Ysabel’s Café and restaurant, Hey Brew
Café and Restaurant, Skye Café and Grill Restaurant, Coffee Cherry Café and Studio, and
Frazzled Café. They are also located at the town of the Camiling that surrounds public-private
offices, schools, and government and non-government offices, they all serve different varieties of
drinks such as Coffee’s hot and cold, frappes, refreshers, milk teas, and more. Accompanied by a
full course meals like appetizers, main, and deserts that includes rice meals, pasta’s, Filipino
cuisine, and a portion of a la carte, “barkada” to family sized.
The Secondary Competitor of the proposed business are Coffee Queen, Café Paste, Café Pearl,
Sugar Café, Burger Bean Café, Hermosa Juanita Garden Café. Coffee Queen is located 50meters
away from our location that offers a variety of hot to cold coffee blend drinks, pasta, and
chicken, their potential target markets are students and government employees. Café paste is
30meters away from our location they serve refreshment drinks and unlimited serving of chicken
wings with rice, their potential target markets are students and government employees, Café
Pearl, Sugar Café, Burger Bean Café are in 40-70meters away from our location they serve
specialty drinks, coffee blends, milkshakes, frappes and other beverages, their potential target
markets are students and employees. Hermosa Juanita Garden Café and Mitch Café is located
150-200meters away from our location, they also offer a wide variety of drinks and specialty
coffee blended drinks, rice meals, party trays, pastas and steaks, their potential target markets are
travelers and riders.
iv. Location
(Proposed Restaurant) is located at Tower Building Romulo Highway, Quezon Avenue Poblacion
C. Camiling, Tarlac. It is located at the main road highway of Camiling to Paniqui, Camiling to
Tarlac, Camiling to Pangasinan, which indicates that the foot traffic of possible customers for our
location is high.
STRENGTHS
WEAKNESSES OPPORTUNITIES
CHALLENGES
To offer good and excellent service to our potential customers. (restaurant) will employ people
who are experienced, talented, well-trained, and capable of working in the food industry,
especially in line with our ramen business. We will hold a free training to help them grow their
skills, abilities, and talents, to inspire our potential employees, and keep them informed about the
rapid advancement of our technology. It would be beneficial to the company if we recruit
hospitality and restaurant management graduates, as this would reduce the amount of preparation
and costs that we will be required to provide to our current hires. Our company will boost its
sales, improve customer satisfaction, and create positive feedback with the aid of our potential
clients and outstanding support offered by our employees.
General Manager
Manager
Cashier
Head Cook
Sous Chef
Kitchen Helper
Kitchen Steward
Barista
Captain Waiter
Waiters
2. Price
A price is the amount of money or reward paid to another person in exchange for one unit of
goods or services. Production costs, availability of the requested products, and demand for the
item all affect the price. (Restaurant) focuses on offering high-quality food and service to its
customers at a reasonable and fair price. Furthermore, because of its great ambiance and mouth-
watering food, (restaurant) is the perfect location for customers.
3. Product
(Restaurant) will offer a variety of meals and drinks to its customers. They can choose their
orders from the menu that is categorized from Appetizers, Main, Sharing, Family Bundles, Solo,
Desert and Pastries, Hot and Cold Coffee blends, Refreshments, and Cocktails. Our goal is to
open a food establishment that can cater the needs, wants, and cravings of our customers while
maintaining its quality for the potential market of this restaurant.
4. Place
The restaurant will be at 2nd floor Tower Building Romulo Highway, Quezon Avenue Poblacion
C. Camiling, Tarlac. The establishment has a lot of space to work with, when it comes to interior
design the restaurant will have a modern-classic style with a touch of wooden furniture and
design. The lighting and the ambiance will be set to the comfort of the customers. The place is
perfect for our target market such as Families, students, business owners, employees due to the
fact that it is near Business establishments, Government facilities, Schools.
5. Process
In our Restaurant the customer will be greeted first with a smile and a proper greetings by
whoever is the first contact of the customer, the waiters will then guide the customer where they
can sit comfortably and will offer the menu, after a while the waiter can now get the customers
order and provide basic knowledge of the menu and how they can partially persuade a customer
to gain more sales however, this is done professionally, politely, and respectfully. Our restaurant
wants our customer/s to have customer satisfaction. Our restaurant wants to provide that the
price of what is on our menu is affordable, and they are always welcome. After eating our
customer/s, when the customer is about to leave our service crew or employee who are
designated in the position, His/her will give warm wish to comeback and eat again.
6. Positioning
This restaurant may not be the first café-restaurant here in Camiling but, it will be a restaurant
where a wide range of foods and beverages there has to offer, not just that, it is also in our favor
that the location of this restaurant can accommodate groups, families, without a problem since
the dining area of this place is enough for them to cover. It can also be turned as a meeting
convention or an events place. The restaurant will also acquire talented and skilled employees for
quality service and friendly ambiance.
7. Physical Evidence
(logo, menu board, floor plan)
8. Promotion
Quarterly Promotion eme with budget and mechanics, social media advertising, physical
advertisements like flyers, banner, store sign, road route, tarpaulins.
I. DESCRIPTION AND PROCESS OF SERVICE, PRODUCT DESCRIPTION AND
EQUIPMENT LAYOUT NAD FACILITIES
Upon the arrival of the customer, the first person who is in contact with the customer will greet
the customer, after the greeting it will be then asked if the customer already made a reservation if
yes, it will be then directed to its desired seat, if not, the waiter will escort the customer to its
preferred seat.
2. Order Taking
After the customer has been seated the waiter will now give the menu and briefly discuss what
are the best seller or what their recommendations are while building rapport to the customers.
When the customer finishes taking order, the waiter will process their orders to the kitchen so
that they can prepare it immediately. While the customers are waiting patiently the waiter will
now serve them service water for them to freshen up their palate.
3. Service of orders
When the customers orders are ready the waiter will now serve it to the customers while
identifying what their orders are briefly so that the customers know what the foods are and if
what they have been served and correct.
II. VISION
To be the top restaurant café in town and the best relaxing place to experience. To further grow
and to be acknowledged by the whole municipality to its city.
V. ENVIRONMENTAL POLICIES
This restaurant strictly implements the rules of using paper packaging instead of Styrofoam and
plastic materials for takeout food to reduce the pollution. Proper waste management by
separating the reduce, reused, and recycle materials. This restaurant wants a clean area and
environment, giving a proper area for those customers who wants to smoke. This restaurant will
try its best to reduce plastic waste as possible.
OWNER
GENERAL
MANAGER
HEAD CAPTAIN
MANAGER
COOK WAITER
KITCHEN
BARISTA WAITER 2
HELPER
KITCHEN
WAITER 3
STEWARD
WAITER 4
The General Manager is responsible for overseeing all administrative and functions in the
restaurant and this supervises by the owner. General Manager is also the one who develop sales
strategies to maximize profits. Managers role is to help the general manager to keep and maintain
a seamless operation in the restaurant, it is also the one who takes over the duties and
responsibilities if the General Manager is not around. The Head Cook and Sous Chef are
responsible for the production and maintaining the high-quality of food that they will serve. The
Kitchen Steward and Kitchen Helper are responsible for maintaining the restaurants’ clean and
hygienic for the safety of the customers, outsourcing fresh ingredients every day, monitoring of
inventories, and delivering goods to customers. Captain Waiter will oversee the Waiters and food
service of the restaurant; they are also the one who provides information to customers and
answers customers questions. The Waiters are the one who will take orders and deliver foods to
customers.
We want to hire, keep, train and cultivate the best future employees so that we can deliver
excellent service and meet and exceed our customer’s standards and demands. Our plan is to
make hiring decisions dependent on an applicant’s ability to fulfill the specifications pf the job
description, job specification, and all other applicable factors. Candidates and staffs will be
handled equally and in accordance with this policy and practice, as well as all other applicable
fairness and justice policies. We are dedicated to valuing and encouraging diversity as well as
inclusion and justice.
Scope
Staffs and potential job candidates are subject to this recruiting and hiring process.
Hiring Strategies
It is important that our future employees have a strong educational record. This will enable us to
assess their hospitality industry experiences and competitiveness. In our restaurant, basic food
preparation, hygiene and safety is necessary.
1. Resume screening – owner/s will examine applicant’s resume if they are qualified.
2. Phone Interview – owner/s will the call the applicants to inform that they passed the
resume screening, and they will be scheduled for their first interview.
3. Initial Interview – this will test their behaviors and attitude towards the owners as the
owners asked some questions.
4. Test – after initial interview, applicants must take the test to properly passed the selection
stage.
5. Final Interview – applicant’s will now get their final interview after passing the test.
6. Job Offer – lastly, after the final interview here comes the job offer. This will explain
their job, salary and demands.
Selection Process:
General Manager
Qualifications
Bachelor’s Degree (Business Management or Marketing)
5-7 years’ experience in a restaurant management position
Experience in a high-volume setting
Knowledge about driving sales and meeting financial goals
Results driven individual with demonstrated record of prior success
Excellent interpersonal skills with customers and employees
Decision-making
interpersonal and communication skills
Set and monitor budgets
Able to use relevant computer applications
Knowledge of planning and forecasting
Strategic planning
Quality management
General Managers often report to higher-level managers or executives and supervise
lower-level managers.
Requirements – Documents
Manager
Qualifications
Requirements – Documents
Head Cook
Requirements – Documents
Sous Chef
Qualifications
Develop new menu options based on seasonal changes and customer demand.
Assist with the preparation and planning of meal designs.
Ensure that kitchen activities operate in a timely manner.
Resolve customer problems and concerns personally.
Monitor and record inventory, and if necessary, order new supplies.
Manage the kitchen team in the executive chef's absence.
Demonstrated knowledge of culinary techniques and practices
Understanding of health and sanitation laws
Strong leadership abilities
Requirements – Documents
Barista
Qualifications
High school diploma or equivalent.
Experience in food and beverage preparation or customer service preferred.
Training and willingness to continue learning about food and beverage preparation.
Exceptional listening and communication skills.
Ability to walk, bend, and stand for extended periods.
Availability to work around peak hours, including nights, early mornings, weekends, and
holidays.
A polite, engaging personality.
Commitment to customer satisfaction and service excellence.
Willingness to work as part of a high-energy, efficient team in a fast-paced environment.
Requirements – Documents
Captain Waiter
Qualifications
Requirements – Documents
Cashier
Provides a positive customer experience with fair, friendly, and courteous service.
Registers sales on a cash register by scanning items, itemizing and totaling customers’
purchases.
Resolves customer issues and answers questions.
Bags purchases if needed.
Processes return transactions.
Itemizes and totals purchases by recording prices, departments, taxable and nontaxable
items; and operating a cash register.
Enters price changes by referring to price sheets and special sale bulletins.
Discounts purchases by redeeming coupons.
Collects payments by accepting cash, check, or charge payments from customers and
makes change for cash customers.
Verifies credit acceptance by reviewing and recording driver’s license number; and
operating credit card authorization systems.
Balances cash drawer by counting cash at beginning and end of work shift.
Provides pricing information by answering questions.
Maintains checkout operations by following policies and procedures and reporting
needed changes.
Maintains a safe and clean working environment by complying with procedures, rules,
and regulations.
Contributes to team effort by accomplishing related results as needed.
Requirements – Documents