ECON10004 Microeconomics Summary Notes
ECON10004 Microeconomics Summary Notes
Demand curves
- Perfectly competitive markets face downward sloping demand curves. This is
because as price increases, less people demand the product (less quantity traded)
- Law of demand: price and quantity are inversely related
- When a price changes, we see movement along the demand curve and a change in
quantity of demand
- When another factor changes that affects demand, there is a shift in the demand
curve
Market equilibrium
- Occurs when demand and supply have been brought into balance
- The quantity demanded is the same as the quantity supplied
- No excess or shortage of goods
- Occurs where the supply and demand curve intersect
- Market will always clear at equilibrium
- When P does not equal P* (market price is not the equilibrium price), the
competitive process will drive the price to converge to P*
o If the price is higher than the equilibrium price, the quantity supplied
would be greater than the quantity demanded (excess supply). Therefore,
suppliers will discount goods to P* in order to sell them. Note some
suppliers may be rationed out of the market as they would like to sell for
P but can’t
o If the price is lower than the equilibrium price, the quantity demanded
would exceed quantity supplied, meaning there is a shortage. Therefore,
buyers will bid up (be willing to pay for higher) prices. Note some buyers
will be rationed out of the market as they are not willing to increase their
price
Demand shocks
- Occur when there is a change in demand (at every price, Q D increases or decreases)
due to an external change
- Positive demand shock- causes buyers to demand a greater quantity at every given
price, leads to an increase in demand (demand curve shifts right)
o Increase in P* and Q*
o Immediate effect- excess demand, however there is upward pressure to
increase price so there is no excess in the long run
- Negative demand shock- causes buyers to demand a lesser quantity at every given
price, leads to a decrease in demand (demand curve shifts left)
o Decrease P* and Q*
o Immediate effect- excess supply, however downward pressure on the
equilibrium price restores equilibrium = no excess in the long run
Supply shocks
- Occur when there is a change in supply (at every price, QS increases or decreases)
due to an external change
- Positive supply shock- causes suppliers to want to supply more quantity at every
given price, leads to an increase in supply (supply curve shifts right)
o Decrease in P*, increase in Q*
o Immediate effect- excess supply, however downward pressure on P*
causes equilibrium to be re-established
- Negative supply shock- causes suppliers to want to supply less quantity at every
given price, leads to a decrease in supply (suppler curve shifts left)
o Increase in P* and decrease in Q*
o Immediate effect- excess demand, however, is resolved by buyers willing
to bid up the price (upward pressure on price) and equilibrium re-
established
When there is a combination of supply and demand shocks, draw the diagrams. Some may
affects on price and quantity may be ambiguous if the size of the shock is unknown
ELASTICITY
- Elasticity measures the responsiveness of quantity demanded (or supplied) to their
determinants. Is a unit free measure
- Allows us to analyse the magnitude of changes and provide more precise statements
to ambiguous supply and demand shocks
- If the demand of a good is price elastic, increasing the price of the good will cause
the quantity demanded to fall by a larger magnitude than the price increase,
resulting in an overall decrease in total revenue
o The consumer will be responsive to changes in price
o Luxury goods are thus more price elastic
o The demand curve will be flat
- If the demand of a good is price inelastic, increasing the price of the good will cause
the quantity demanded to fall by a smaller magnitude than the increase in price,
resulting in an overall increase in revenue
o The consumer will not be as responsive to changes in prices
o Essential goods are thus more price inelastic
o The demand curve will be steep
- Revenue is maximised at unit elasticity
- If the supply of a good is price elastic, increasing the price of the good will cause the
quantity supplied to increase by a larger magnitude than the price increase
o Suppliers are responsive to changes in price
o Supply curve is flatter
- If the supply of a good is price inelastic, increasing the price of the good will cause
the quantity supplied to increase by a smaller magnitude than the price increase
o Suppliers are not very responsive to changes in price
o Supply curve is steeper
Efficiency
- An allocation is said to be efficient when the total surplus is maximised and there is
no deadweight loss
- A deadweight loss represents the decrease in total surplus relative to the efficient
benchmark
o Represents the imbalance between the marginal cost of suppliers and the
marginal benefit of buyers
o When we deviate away from Q*, we see either the absence of mutually
beneficial trades or the engagement in mutually harmful trades, which
are inefficient
GOVERNMENT INTERVENTION
- Indirect interventions (on demand or supply) include taxes and subsidies
- Direct controls (on price or quantity) include price floors, price ceilings and quotas
Taxes
- A payment to the government on each unit of a good transacted
- Are used by governments to generate revenue
- Can be imposed on the buyer or the seller – both will bear a part of the tax burden
o The tax burden is more heavily experienced by the more inelastic party
- Creates a tax wedge between the price paid by buyers and the price received by
sellers t = PD – PS
o If imposed on the seller, shifts the supply curve left by the tax amount
(right)
o If imposed on the buyer, shifts the demand curve left by the tax amount
(left)
Subsidies
- A payment from the government, to consumers or producers, for each unit of good
transacted
- Are used by the government to encourage consumption or production
- Can be thought of as a negative tax that creates a subsidy wedge: s = P S – PD
- The subsidy is financed by taxing market participants. This tax is equal to P S – PD and
generates tax revenue which exceeds these additional surpluses:
INTERNATIONAL TRADE
- Countries have different resource endowments leading to different capabilities in
producing goods
- A country with a lower opportunity cost in the production of a good is said to have a
comparative advantage
- Autarky is when there is no international trade
- International trade creates more consumption opportunities compared to autarky
- Countries produce less goods which they have a comparative disadvantage in.
Instead they import these goods and export goods that they have a comparative
advantage in
- Advantages of international trade are an increase in overall welfare, reduction in
poverty and inequality, increase variety of goods/services and strong growth in
countries that have great integration in the world market
- Disadvantages of international trade are that some groups are worse off, that there’s
an asymmetric reduction in trade barriers and potential national security issues
(which makes some economies vulnerable)
Exports
¿
If PW > P :
- Each seller who was originally in the domestic market will make more money if they
sell in the international market. Causes the domestic price to rise to P W and sellers
are indifferent between selling at home or abroad
- QD(PW) will be sold domestically and excess supply (QS(PW) - QD(PW)) will be sold
internationally (exported)
- Domestic consumer surplus decreases (buyers are losers), however the producer
surplus will increase by proportionately more (producers are winners) causing an
overall increase in total welfare
- This producer has a comparative advantage in producing this good
Imports
¿
If PW < P :
- Buyers are better off purchasing from international sellers as they offer a lower
price. Therefore, the domestic price must fall to PW and buyers become indifferent
between buying domestic goods or foreign goods
- QS(PW) will be purchased domestically and excess demand (QD(PW) – QS(PW)) will be
imported from international suppliers
- Domestic producer surplus decreases (sellers are losers), however the domestic
consumer surplus increases by proportionately more (consumers are winners),
causing an overall improvement in total welfare
Import Quotas
¿
- Import quotas restrict foreign imports to a certain quantity (Q ) when PW < P
- Causes the supply curve to kink PW until Q and then run parallel to the domestic
supply curve
- Domestic consumer surplus decreases (buyers are losers) however the domestic
producer surplus increases (sellers are winners) and total welfare overall decreases
(see below)
- Quota owners also make up a part of the total surplus as shown below
EXTERNALITIES
- Market failure can also occur in perfectly competitive markets leading to inefficient
outcome which generates lower wellbeing for society than the efficient level
- A negative externality arises when a decision-maker’s action causes costs for others
that is not borne by the decision-maker (e.g. smoking, not socially distancing)
- A positive externality arises when a decision-maker’s action causes benefits for
others that is not received by the decision-maker (e.g. education, vaccinations)
- Because the decision maker does not bear the costs or receive the benefits, they do
not consider these spill-over consequences for others and only consider their private
marginal benefits (PMB) and private marginal costs (PMC) (the original supply and
demand curves). Therefore, the market equilibrium equates PMB and PMC to
maximise private net benefits (at Q*)
- However when there are externalities and wider implications are considered, the
society has a different perspective with social marginal benefits (SMB) and social
marginal costs (SMC) that generate a socially optimal outcome (at Q**)
- If PMB = SMB and PMC = SMC the market equilibrium is socially efficient, however
this is not the case in the presence of externalities (and deadweight losses occur)
- Privately optimal outcome occurs when PMB = PMC
- Socially optimal outcome occurs when SMC = SMB
Government intervention:
- In order to get the market to achieve the efficient outcome, we can compel relevant
decision makers to ‘internalise’ the externality by getting them to take into account
these social costs and benefits through messages (e.g. government messages about
social distancing);
- Or, governments can directly intervein through Pigouvian taxes and subsidies, direct
regulation or coasian bargaining
- To make the privately optimal outcome equal to the socially optimal outcome,
consider moving the private curve to meet the social curve and whether that is done
via tax or subsidy
Pigouvian taxes
- Pigouvian taxes realign the private and social curves to achieve an efficient market
outcome
- This tax is exactly the difference between the private and social curves
- The below examples show the effect of a Pigouvian tax on a negative production
externality
o The green rectangle shows the tax revenue, the upper blue rectangle
shows the consumer surplus and the lower blue rectangle shows the
producer surplus after the tax has been incorporated
o The yellow intersection shows the market outcome before the tax
(privately optimal outcome) and the pink intersection shows the market
outcome after the tax (socially optimal outcome)
o Resolves the deadweight loss by gaining area E
o In this case the tax is equal to SMC – PMC and tax revenue is this tax
multiplied by the equilibrium quantity of the socially optimal outcome
Pigouvian subsidies
- Pigouvian subsidies realign the private and social curves to achieve the efficient
market outcome
- The subsidy is the difference between the relevant private and social curves
- The below example shows the effect of a Pigouvian subsidy on a positive externality
in consumption
o Pay consumers a subsidy to raise their PMB so it is aligned with SMB
o The subsidy paid to each consumer is equal to SMB – PMB and the total
subsidy this subsidy multiplied by the socially efficient quantity traded
o Resolves the deadweight loss by gaining K and I
o The yellow intersection shows the market outcome before the tax
(privately optimal outcome) and the pink intersection shows the market
outcome after the tax (socially optimal outcome)
ASYMMETRIC INFORMATION
- Asymmetric information is where one economic actor knows more than another
- As the quality and characteristics of a good are not always observable to the buyer
or seller, goods of different quality may be traded within the same market which
leads to a market failure (products in the market are no longer homogenous)
- Where a buyer or seller does not know the quality of the good, they will calculate its
value (their willingness to pay/sell) using an expected value as they are risk neutral
- Where there is full information or no information for both buyers and sellers, there
is no market inefficiency
Types of goods:
- Search goods: a product or service with features and characteristics that are easily
evaluated before purchase. Usually standardised goods such as groceries, toys
- Experience goods: a product or service where important features or characteristics
are not observable at the time of purchase, but the purchaser learns about the
quality over time. Examples include used cards, travel, advice, haircuts
o Seller usually has more information than the buyer
o As buyers cannot differentiate quality, sellers with low quality goods may
be keen to sell their products whereas sellers with high quality goods will
want to hold onto their goods
- Credence goods: a producer or service where the quality of the good is difficult to
ascertain at the time of purchase and continued to be difficult to measure after
consumption. There is no clear sense of benefit, such as with vitamins, car repairs,
plumbing and education
Adverse selection
- A situation where there is asymmetric information and where an offer by the
informed party reveals negative information about the product being offered
- The buyer usually has less information than the seller, so the buyer calculates their
willingness to pay using an expected value whilst the seller knows their exact
willingness to sell for their particular good/service
- As the buyer needs to consider all quality goods in their calculation, their willingness
to pay will likely be less than a high-quality seller’s willingness to sell. As they will not
be able to sell for their WTS, they will exit the market. Buyer’s will then realise that
they no longer have access to high quality goods, hence revaluating their expected
value downwards. This may lead to more seller’s exiting the market as the buyer’s
new WTP is less than their WTS, causing them to leave the market. This ‘unwind’ in
the market causes only really poor-quality goods to remain in the market
o This leads to large negative impacts on the efficiency of markets via
allocation inefficiency whereby goods are not allocated to the people who
value them the most, and a market collapse where the market goes into a
death spiral as described and only low-quality goods are traded
- The negative impacts of adverse selection have led to the formation of various
institutions, such as legal systems that protect buyers from faulty products, quality
inspections and certificates, reputation systems (online ratings and reviews) and
other signals such as warranties
Moral hazard
- Moral hazard is where one party engages in risky behaviour as they know that the
other party will bear the consequence of the action
- People may change their behaviour and become ‘riskier’ when they are covered;
resulting in asymmetric information after a contract (such as an insurance or
warranty contract) is signed. The seller cannot control how the buyer acts
Example: warranties in the car market
o A car dealer may want to signal the high quality of their car by offering a
warranty if the car breaks
o Suppose the buyer can decide to drive either recklessly or safely
o If this warranty is in place, the driver will decide to drive recklessly as they
know they will be covered; and the cost of the warranty is not worth it if
they drive safely
o To fix this, the car company may offer partial insurance meaning some of
the cost will be covered by the warranty and the other will have to be
paid out of pocket to replace the car. If this out of pocket value is above
the ‘value’ of reckless driving, the driver will choose to drive safely
o This transfer/share of risk in the contract induces better or ‘safer’
behaviour by getting the buyer to partially ‘internalise’ the risks involved
with their actions. The seller needs to try to align interests
o Other example of this include performance related pay for high earning
staff and having a grading system in schools and universities (so students
try)
- Can see the maximum output with 1 machine is 36. Each individual employee after 6
does not add extra benefit
- Assume that inputs are efficient here, usually output diminishes as workers increases
above the maximum due to overcrowding (law of diminishing returns)
- Continues below in green points
Profit maximisation
- A firm’s profit is equal to its total revenue (what it receives for the sale of its outputs)
minus its total cost (what it pays for its inputs) and we assume firms are profit
maximisers
- Firms therefore aim to maximise profit(Q) = TR(Q) – TC(Q) where TR(Q) is the total
revenue function and TC(Q) is the total cost function in terms of quantity
- Diminishing marginal product is where each worker will deliver successively lower
marginal product. Consequently, we need an increasing quantity of workers to
produce an extra one unit of output
LRTC (Q)
Long-Run Average Total Cost LRATC(Q) ¿
Q
FC
Average Fixed Costs AFC(Q) ¿
Q
VC (Q)
Average Variable Costs AVC(Q) ¿
Q
SRTC (Q)
Short-Run Average Total Cost SRATC(Q) ¿ = AFC (Q )+VC (Q)
Q
- Short run marginal costs describe the increase in short run total cost in order to
produce one additional unit of output (formula is given above)
- Short run average total cost is often used to get cost in per unit terms
o As FC is a constant, average fixed costs decrease as Q increases
o When short run marginal costs are strictly increasing, average variable
costs must increase throughout
o The shape of SRATC(Q) is thus typically U-shaped as at low Q, AFC are high
and then decrease as Q increases (as fixed costs are spread across more
units). Then when variable costs begin to increase, SRATC(Q) increases
again giving it a U-shape
o The shape varies with the size of the sized costs and the extent which
marginal costs increase with quantity
-
- The short-run industry supply curve is the sum of all the individual firm’s short-run
supply curves, as long as price exceeds average variable cost. This will also be
upward sloping. Even firms that may prefer to shut down in the long run may stay as
many of their costs may be sunk
- In the short run we assume the number of firms in the market is fixed, and no firms
may enter
n
The market quantity supplied is therefore QS ( P )=∑ Qi ∙ P where each firm is
¿ ¿ ¿
-
i
supplying their respective profit-maximising quantity
o The industry supply graph is vertical until the minimum price a firm will
sell at, becoming horizontal there
o It then increases again at the price where the next firm begins supplying
o Curve begins going upwards again at QS(P*), by adding up the supply of
Q1(P*) and Q2(P*)
Demand shock
- If there was a positive demand shock, in the short run, as the number of firms is
fixed, prices will rise and each firm will make a positive profit (image b)
- Then, in the long run, more firms will enter due to this positive short run profit. This
will then cause the equilibrium price to decrease and total quantity supplied to rise,
until there is zero economic profit for the last firm again (image c)
o If new and incumbent firms have the same cost structure, prices should
fall back to the same level as the additional long run but with an increased
quantity supplied
o Long-run industry supply will therefore be perfectly elastic and horizontal
if the firms have the same cost structure
- However, if new firms have a higher LRATC than incumbent firms, prices will not fall back to
the initial level and long-run industry supply will be upwards sloping (increasing cost case)
(top image)
- On the other hand, if new firms have a lower LRATC than incumbent firms, the long-run
industry supply will be downwards sloping (decreasing cost case) (bottom image)
MONOLPOLIES
Market Power
- Market power refers to the ability of a firm to raise prices above the level that would
exist in a perfectly competitive market
- Monopolies have complete market power, oligopolies have some market power, and
perfectly competitive markets have no market power. Markets with lots of firms with
differentiated goods are said to have monopolistic competition (some power)
- Market power usually comes from barriers to entry (constraints that preclude other
firms from entering as it is highly expensive or due to some policy or regulation, or
from product differentiation, where firms gain market power if their consumers are
not willing to switch to another product
- Market power is inversely related to the degree of competition in the market
- As firms with market power face a downward sloping demand curve TR(Q) = P(Q)*Q
o ‘Hump’ shaped due to downward sloping demand curve. TR is low at the
start as Q is low but increases as with Q as P is still quite high. Eventually
TR decreases as the firm will have to reduce prices to sell high quantity
- Market power can be represented by rearranging the demand curve in terms of P(Q)
which represents the maximum price a firm could sell at for Q units (price curve)
- This curve is also equal to the average revenue curve as TC(Q)/Q = Q*P(Q) / Q = P(Q)
- As the demand curve is downward sloping, the marginal revenue curve will no longer
be constant and be a downward sloping curve that lies below the demand curve
- The left-hand side is a measure of the mark-up (the percentage amount that the firm
raises prices over its marginal cost. This is a standard measure of market power and
is know as the ‘Lerner Index’
- The right-hand side is the reciprocal of price elasticity of demand. Note that the
negative disappears as price elasticity of demand is negative (without taking the
absolute value)
- Despite having the freedom to choose any price, the monopolies best action is fully
pinned down by the price elasticity of demand, and hence the consumer’s tastes
- There is no supply curve when analysing a monopoly problem
(so PC < PA < PM)and the drug manufacturer will still make exactly the monopoly profit
therefore being willing to join the PBS
PRICE DISCRIMINATION
- Price discrimination increases profits when firms have market power to set prices
and therefore charge different customers different prices based on their willingness
to pay
- Can increase welfare but generally erodes consumer surplus
- When high WTP customers pretend to be low WTP customers, they receive positive
information rents since the monopolist has to ‘bribe’ them to reveal their private
information about their type (by making the low quality product really poor)
- Firms can also extract information with loyalty cards and through browser scraping
Third-Degree Price Discrimination
- The monopolist identifies different groups of consumers based on observable
differences in demand and sells the same product to different groups at different
prices. They must be able to prevent arbitrage (resale from the low-price market to
the high-price market)
- For example, the age, gender, social group, socioeconomic status and location of the
consumer
Example: Movie Tickets for adults and students
- Suppose for the two markets the demand curves are: (and MC = 20 per unit)
o Q Adults = 100 – P (more disposable income than students, less steep)
o Q Students = 160 – 2P
Profit and Outcome for Adults with price discrimination:
o Profit = Q(P)P – Q(P) * 20 = (100 – P)(P- 20)
o 100 - 2P + 20 = 0 (taking the derivative and setting it 0 for maximum)
o Solving gives P = 60 and Q = 40
Profit and Outcome for Students with price discrimination
o Profit = (160 – 2P)(P – 20)
o 160 – 4P + 40 = 0 (taking the derivative and setting it 0 for maximum)
o Solving gives P = 50 and Q = 60
- If there was no price discrimination in this case, and prices were above $80, the
student market would shut down. Therefore, the aggregate demand curve is:
{
Q ( P )= 100−P if P ≥80
260−3 P if P ≤80
(100 – P + 160 – 2P = 260 – 3P)
- Since both prices are below 80, we can just use the second equation
- Therefore, the profit in the combined market is
π ( P )=(260−3 P)P−20(260−3 P)
260−6 P+ 60=0 (setting the derivative equal to zero to maximise profit)
Solving gives P = 53.333 and Q = 100
- Comparing to the case with price discrimination, the student market has a lower
price and the adult market has a higher price. Therefore, the student surplus
increases, the adult surplus decreases and the firm’s profit increases with price
discrimination. The price of the more inelastic (price insensitive) market goes up
(losers) and the price of the more elastic (price sensitive) market goes down
(winners).
- The net effect depends on the shape of the demand curves. If one group would not
be served without price discrimination, then allowing price discrimination increases
overall welfare unambiguously. If the total quantity with discrimination decreases or
stays the same, social welfare unambiguously decreases
- In Nash Equilibrium the player chooses actions that maximise their payoffs based on
the actions of others. They will never choose a strictly dominated strategy and take
into account that their opponents will not play strictly dominated strategies
- The Nash Equilibrium is the predicted equilibrium
- Can have multiple Nash Equilibria. To determine which one is the most likely
outcome, we would need to consider psychology
Oligopolies
- Oligopolistic markets compromise of just a few firms
- They are better off when they cooperate and act like a monopolist, however, in the
absence of a binding agreement, firms face incentives to deviate from cooperation
Example: Airbus vs Boeing
- Suppose Airbus and Boeing are the only two firms in the passenger jet industry
(duopoly) i.e. QS = QA + QB
- If both firms have zero fixed costs and MC = $100 million, inverse demand is
P = 800 – QD, if the cartels decide to collude and act as a monopoly:
Determining market outcomes:
TR ( Q )=P ×Q=800 Q−Q2
MR ( Q ) =800−2 Q
MR ( Q ) =MC ( Q ) ∴ 800−2Q=100∴ Q M =350 , P M =450
π=350 ( 450−100 ) =122,500 for both Airbus and Boeing
Q
If they perfectly collude: Q A =QB = M =175 and π A =π B=61,250
2
- Suppose Boeing behaves to the cartel agreement. If the ‘game’ is played one time,
should Airbus also stick to the collusive agreement?
TR A =Q A ( 800−Q A −QB ) =800 Q A−Q 2A−Q B ∙ Q A
MR A=800−2 Q A−Q B
MR A=MC ∴ 800−2Q A −Q B=100
QB
Q A ( Q B )=350− (Airbus’s best response strategy to Boeing)
2
175
If Boeing supplies 175, Airbus’ best response is Q A =350− =262.5
2
Hence Airbus would be incentivised to not follow the agreement (and supply more),
and so will Boeing (they both have same best response strategy due to identical
costs)
The Nash Equilibrium will thus be at the at the intersection of the two best response
700
strategies (middle image) at Q= .
3
Left image shows outcome if agreement is followed and not followed (right image)
- This shows strategic substitutes as when one firm increases the quantity the others
decrease their quantity, implying that if you commit to a quantity, you can take
advantage of the other person’s response
- If we add more firms and assume there are N identical firms that are symmetric,
each firm will find their best response function by holding the other firms fixed:
- As more firms exist in the oligopoly, the total quantity produced will increase, but
the quantity produced by each individual firm will decrease
PUBLIC GOODS