WELCOME TO THE
WORLD OF
GREEN PRODUCTS AT
WHAT ARE GREEN PRODUCTS ???
Green Products are essentially more than
[Link] are the future and lifeline of any
economy to promote the idea of sustainable
development.
They are genrically Eco-friendly [Link] believe
it is already High Time and we should at an
individual level work for Rehabilitation of our planet.
Our zeal to promote the idea of Green Product has
helped us in Producing a Product that would bring a
positive change in society.
What Makes Green Products
Important ??
PRESENTS
“THINK GREEN,LIVE
GREEN,
PRODUCT : Bio-Diesel ?
Bio-diesel is a blend of Diesel and Vegetable oils. It
is a green product that would protect environment
from increasing Suspended Particulate matter in
air.
PRODUCT VARIANTS
B-20(Blended BioDiesel 20)
B-40(Blended BioDiesel 40)
B-75 (Blended BioDiesel 75)
B-100(Blended Biodiesel 100)
CERTIFICATION OF
BIODIESEL
TWO TYPES
Ø BQ-9000 “Certification”
Ø ASTM D 6751(American Society For Testing and
Material)
BIODIESEL PRODUCTIVITY
OIL = 87% METHYL ESTER = 87%
ALCOHOL= 12 % FERTILIZER +ALCOHOL= 5%
CATALYST = 1 % GLYCERINE = 8 %
PRODUCTION
DESTINATION
We have two Production [Link]
are :
[Link] OF VENEZUELA
[Link] UNITED MEXICON
STATES
REAONS FOR SELECTING
THE TWO
VENEZEULA MEXICO
It is the seventh largest Mexico is the fifth largest
producer of crude oil . producer .
Economic Policies are flexible It is a member of NAFTA.
. United States and Canada
It has good relation with have high demand for Bio-
Latin America and United diesel which we can meet.
States.
No tariff barriers within the
Price competitiveness
because of cheap raw area
material. They are aiming at
From Venezuela we will Sustainable environment.
INTERNATIONAL ENTRY MODES
VENEZEULA:GROUND MEXICO: JOINT VENTUE
FIELD
Acquire an oil refineries in Two Oil refineries in Mexico
Venezuela. with Mexican Energy Board
From our Refineries we will and a local company.
obtain diesel and transfer it to Our share will be 45 %
our Bio-diesel plant. From here we transfer Diesel
We will buy vegetable oils to plant.
from PRODUCERS. We will import Vegetable oil
Our stake will Be 100 %. from Venezeula.
EXPORT DESTINATION
We have two Export destinations.
These are :
1. NAFTA
[Link]
AMERICA
Production and Export
VENEZEULA MEXICO
From From Mexico we will
Venezeulawe will
export to South export to North
America In Phase –I. American Free Trade
And in Phase –II ,it will Area.
It will give us Price
be European Union
and Afro-Asian competitiveness.
nations.
SOUTH AMERICA BIO-DIESEL
DEMAND
NAFTA BIO-DIESEL DEMAND
MARKET SEGMENTS
• ELECTRIC
GENEATION
• FARMING
• MINING
• MARINE
• PASSENGER
VEHICLES
PROMOTION OF BIODIESEL
• The promotional strategies will be employed to
enhance the perception and usage of the
alternative fuel.
• Our Sales Effort would target :-
Industrial Sales
Mass Retailing
Our Message : “ GO GREEN”
PROMOTIONAL MIX
Our Promotional Mix would include
v Advertisement in Newspaper
,Magazines,Jornal.
v Personal Selling : Management of our
sales force.
v Sales Promotion : Rebates and Free
flights to retailer.
v Public Relation
NEWSPAPER
ADVERTISEMNT
USA TODAY WALL STREET
BGSCL work in field of green product is JOURNAL
exceptional and exemplary.
BGSCL
Their Bio-Diesel launch has been a good
alternative source of energy.
Price of Petroleum product has hance fallen. PRESENTS ::BIO-
PUBLIC RELATION
SHIRTS AND KEY CHAIN USED TO PROMOTE
OUR IDEAS
OTHER P.R. EVENTS
• SPONSORING EVENTS
• GENERATING AWARENESS ABOUT :GLOBAL
WARMING.
• EVERYDAY IS “EARTH-DAY”
• “GO GREEN”
• GREEN FEULS :FUTURE OF WORLD
• Green Products And Infrastructure
Development.
FEASIBILITY
STUDY
Cost Of Production Of Biodiesel
FIXED COST In 1 Year IN USD
VARIABLE COST IN
USD
TOTAL COST = $ 40,185,622
In The Next year ,Our Cost will fall by $ 34 million.
CASH FLOW CYCLE
On X- Axis we have years and on Y-axis we have Production is million
gallon,Cost in Dollars,and cah flow in million
FINANCIAL ANALYSIS
• Our Break Even takes in 7 years,1
month and 7 days.
• Our Rate of Return is over 17 %.
