Prepared by:
Rico Callano
July Ryan Eroles
Jhomar Etulle
Jomari Mag-usara
Jover Omila
Jurjanah May Arpon
Christine Claire Baldo
Analyn Fuentes
Blessie Del Purca
SECTION ONE:
Executive Summary
MunchSTEM provides a snack that is not a junk food and healthy for students,
by the use of healthy ingredients such as biscuit and milk.
Excessive rate of students that are eating junk foods during their snacks which
causes obesity are rampant due to lack of availability for healthy foods in the
school, specifically in the school canteen.
This business aims to provide affordable and healthy snack that will bring sweet
and happy feeling to the customers, and will also maintain good health to
everyone.
SECTION ONE:
Executive Summary
Our product will be sold through direct selling method. We will promote our
product by having free-tastes, brochures, posters, pamphlets, and by the use of
social media. Brochures, posters, and pamphlets will be distributed within the
school campus.
This business is under the organization Sweety Munchy STEM which aims to
provide sweet, delicious, healthy, and affordable snack that will help the
students have a healthy and happy life.
We have a plan to add more flavors, toppings, and fillings for munchkins, and
create new snacks that is also healthy and affordable. We also have a plan to
sell our product outside the school in order to expand our business.
SECTION ONE:
Executive Summary
Based on the proposed target population and location, the projected sales per
year is Php 71, 858.028.
SECTION TWO:
Authors
1. Rico Callano
2. July Ryan Eroles
3. Jhomar Etulle
4. Jomari Mag-usara
5. Jover Omila
6. Jurjanah May Arpon
7. Christine Claire Baldo
8. Analyn Fuentes
9. Blessie Del Purca
SECTION THREE:
Overview of the Business
Name of the Business
The name of the business is:
SECTION THREE:
Overview of the Business
Business Model
Environment
Suppliers MunchSTEM functions in
accordance to all relationships with
MunchSTEM customers, suppliers, environment,
and the community.
Customers
Community
SECTION THREE:
Overview of the Business
Vision
Our vision is to complete our aspirations which are to
maintain the good service of our team and to provide the
perfect taste of our product, which will depend to the
interest of our customers. We believe that making the
best product, which will match their taste and interest, will
make them feel happy. We also create a genuine and
memorable product for our customers that will keep them
come back for more.
SECTION THREE:
Overview of the Business
Mission
Our mission is to bring happiness to our customers by
providing the perfect taste of our product in a unique way,
and to show that we can create more different flavors
which will match their kind of taste.
SECTION FOUR:
Business Plan
The Need
This is essential to the students, to give them a sweet
feeling, and it can also help them to be energized and to
satisfy their cravings.
Eating sweets can help relieve stress, so our product can
be a stress reliever to students who are so stressed
because of their studies.
Our product gives happiness to our customers, which not
only accommodates our customers satisfaction but also
their budget.
SECTION FOUR:
Business Plan
Objectives (Short-term)
To help students have an affordable and healthy snacks
To give sweetness and happiness to the customers
To satisfy the cravings for sweet snacks of the students
To inspire students on making business on their own
To help the students save more money than before
To teach the students become thrifty
SECTION FOUR:
Business Plan
Objectives (Long-term)
To have more customers to expand the business
To gain more income
To keep our business in high demand for the consumers
To give long-lasting satisfaction for the customers
SECTION FOUR:
Business Plan
Research and Analysis
The selected target market for MunchSTEM includes
the students of the proposed location.
YEAR LEVEL NO. OF PEOPLE TARGET PERCENTAGE
CUSTOMERS
(11% of each level
is the proposed
target market of
the product.)
Grade 7 270 30 19.87
Grade 8 285 31 20.53
Grade 9 226 25 16.56
This table
Grade 10 contains the total
212 number of people
23 of students per section,
15.23
target11customers, percentage
Grade 211 and the total population.
23 The researcher
15.23
only conducts
Grade 12 11% of the177
total population due
19 to time constrain and the
12.58
busy schedule of the respondents.
TOTAL 1,381 151 100%
POPULATION
SECTION FOUR:
Business Plan
Target Market
Population
12.58%
19.87%
GRADE 7
GRADE 8
15.23%
GRADE 9
GRADE 10
20.53%
GRADE 11
The graph represents the total percentage population of each sectionGRADE 12
in the said location.15.23%
Based on the data, Grade 8 has the largest
population followed by Grade 16.56%
7, then Grade 9, Grade 10 and Grade 11
are equal, and lastly the Grade 12. This graph gives an idea to the
entrepreneurs to focus on the lower years since they cover the most
population.
SECTION FOUR:
Business Plan
Marketing Strategy
MunchSTEM promotes its product through social media
like Facebook within the school community page.
Brochures and posters are to be distributed inside the
school campus.
SECTION FOUR:
Business Plan
Product Description
(Choco MunchSTEM)
It is made from a chocolate biscuit that was crushed into
small pieces and was shaped like a marble, mixed with
condensed milk, then filled with cookies & cream, topped
with sprinkles, and then frozen in the refrigerator to
maintain its ice-cream like taste.
SECTION FOUR:
Business Plan
Product Process
1. Using the ladle and spoon, slowly crush your
biscuits into pieces (as fine as you want).
2. Pour in 1/4 cup condensed milk to sweeten your
mixture.
3. Make some small balls out of your mixture and put
cookies and cream (Krim Stix) as fillings.
4. Put sprinkles as toppings of your munchkin.
5. Put the already made munchkins in the
refrigerator to make it freeze.
SECTION FOUR:
Business Plan
Operating Strategy
Our operation strategy is to reach our customers through direct selling method.
COMPONENTS RAW MATERIALS/INGREDIENTS SUPPLIERS
Manager Biscuit Market
Assistant Manager Condensed Milk
Marketer Krim Stix
Planner Sprinkles
Preparer
Cook
Assistant Cook
Sales Personnel
Promoter
SECTION FOUR:
Business Plan
Critical Risks
The business focuses in one goal, to make a snack that is
affordable and healthy made from chocolate biscuit and
condensed milk. There are only few competitors that exist
within the school campus.
Nevertheless, MunchSTEM provides a more unique and
delicious product that is not just chocolatey but is also
milky inside.
SECTION FOUR:
Business Plan
Organizational Chart
Blessie Del B. Purca
Manager
Christine Claire A. Baldo
Assistant Manager
Analyn S. Fuentes Jover Y. Omila
Marketer Planner
Jurjanah May M.
Arpon Rico A. Callano
Cook Preparer
Jomari P. Mag-usara July Ryan Eroles
Assistant Cook Promoter
Jhomar T. Etulle
Sales Personnel
The Assistant
Marketer will
Preparer cook be isthe
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SECTION FOUR:
Business Plan
Operational Chart
TIME PERSON
5:30-6:00 A.M MARKETER
6:00-7:00 A.M PREPARER
7:00-8:00 A.M COOK
8:00-11:30 A.M SALES PERSONNEL
11:30-12:00 P.M SECRETARY AND TREASURER
8:30-9:15 A.M Preparing of ingredients and
5:30-6:30 A.M
9:15-10:00
8:00-11:30
1:30-2:00 P.M
A.M Buying
Cooking
Selling
Total ofthe
alltheingredients
the products
products
sales and profit
utensils that will be used in making the product
SECTION FOUR:
Business Plan
Institutional Chart
SWEETY MUNCHY STEM
ORGANIZATION
PRESIDENT
VICE PRESIDENT
SECRETARY
TREASURER
AUDITOR
PIO
The Vice President will assist the president in organizing
President
The Treasurer
Secretary
Auditor
P.I.O willwill
(Public be thethe
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manage one
Informationthe who
money provides
business
iscost
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Officers) and leadership
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will theof
be He/she
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SECTION FIVE:
Sustainability
Investment
QUANTITY INVESTMENT UNIT PRICE TOTAL PRICE
3 pcs. (BIG) Bowl 100.00 300.00
2 pcs. (MEDIUM SIZE) Laddle 25.00 50.00
2 pcs. (MEDIUM SIZE) Spatula 30.00 60.00
1 unit Refrigerator 10,000.00 10,000.00
200 pcs. Disposable Gloves 0.50 100.00
20 pcs. Food Container 20.00 400.00
20 pcs Molding Sheets (Different shapes) 15.00 300.00
4 units Apron & Hairnet Set 50.00 200.00
Total amount of Investment 11,410.00
The average investment for the proposed business is
11,410.00.
SECTION FIVE:
Sustainability
Sources of Funds
Business Partners Amount of Contribution
1. Nestle Inc. Donation 10,000.00
1. Rebisco Inc. Donation 10,000.00
1. Purca Investors
Parent A 5,000.00
Parent B 3,000.00
Parent c 2,000.00 10,000.00
Total amount from Business Partners 30,000.00
The total amount of funds from our business partners
30,000.00.
SECTION FIVE:
Sustainability
Income Statement
Projected Sales for the First Month
Sales Php 27,000.00
Less: Operating Expenses
Supplies Expenses Php 12,000.00
Salaries Expenses 8,000.00
Electricity Expenses 1,000.00
Utilities Expenses 300.00
Transportation Expences 500.00
Miscellaneous Expenses 700.00 22,500.00
Net Income 4,500.00
Less: Payment to Purca Investors 1000.00
Net Income after Payment 3,500.00
The net income after payment is 4,090.00.
SECTION FIVE:
Sustainability
Projected Sales for 5 Years
PROJECTED SALES FOR 5 YEARS
70000
60000
50000
AXIS TITLE
40000
30000
20000
10000
0
Year 1 Year 2 Year 3 Year 4 Year 5
Projected Sales for 5 Years 42000 46200 50820 55902 61492.2
The projected sales for five years of operations is
Php 71,858.028.
SECTION FIVE:
Sustainability
Social Impact
The business will be employing the STEM students of
Grade 12 in Tagbina National High School, who will be
part of the organization.
We plan to bring happiness to our customers by providing
them the perfect taste in a unique way.
SECTION FIVE:
Sustainability
Social Impact
We will try to build a strong bond towards our investors
which serves as our suppliers we work with and we will
give them value to the deals we will confer with them.
We also want to build a strong relationship between us
and the customers which are the students and teachers of
the said school, and we are willing to accept advises from
them in order to improve our product and to maintain their
loyalty to our product.
SECTION SIX:
Appendix
Strenghts
Food products are affordable to buy.
Products are innovative.
Products can be produced by small capital, but
adequate enough to continuously support the business.
Products are not intricate to address its target market.
SECTION SIX:
Appendix
Weaknesses
Product cant be produced in a good quality when there
is no continuous source of electricity.
Many consumers dont prefer sweets as their snacks.
Some customers may hesitate to buy because the
product is already common.
SECTION SIX:
Appendix
Opportunities
There is deficit of food especially during recess time and
the school canteen is full.
There are many teenagers that are interested to try this
product.
The food products are highly in demand that is
considered to be constituted and nutritious.
SECTION SIX:
Appendix
Threats
There is a competitor within the school.
Product has a possibility to not be sold in some days.
The flavor of the product doesnt match the preferred
taste of the customer.
The customers taste may change as time pass by.
The customer may get used to the taste of the product.
SECTION SIX:
Appendix
Price Computation
CHOCO MUNCHSTEM
Ingredients Price Price Computation
Total
Biscuit (ACE) Php 270
Ingredients Cost Price of Choco
=
Condensed MunchSTEM
140 No. Yields
milk (Daisy)
Cookies n
497
cream (Krim 72 = 1.66
300
Stix)
Cost Price +
Sprinkles 15 Operating = 1.99
Expense (20%)
Total Price +
Percentage
Total: 497 = 2.99
Make Up
(50%)
Total Expenses/day: 497 Selling Price = Php 3.00
SECTION SIX:
Appendix
Snapshots
Biscuit, Condensed Milk,
Krim Stix, and Sprinkles
SECTION SIX:
Appendix
Snapshots
Crushing the
biscuit, and
then forming it
into circle. Final
product.
