TEXT MEDIA &
INFORMATION
LECTURE
LEARNING COMPETENCIES
1. Describe the different dimensions of text media and
information.
2. Comprehend how text information and media is/are
formally and informally produced, organized, and
disseminated.
3. Evaluate the reliability and validity of text
information and media and its/their sources using
selection criteria.
LEARNING COMPETENCIES
1. Identify the basic elements in creating a text-based
presentation
2. Evaluate the text-based presentation through the
design principles and elements.
TEXT
MANIPULA-
AUDIO
TIVE
PEOPLE
MOTION VISUAL
WHAT IS TEXT MEDIA AND
INFORMATION?
TEXT
• A simple and flexible format of presenting
information or conveying ideas whether had-
written, printed, or displayed on-screen. (MIL
TG by CHED)
• Any “human-readable sequence of
characters” that can form intelligible words.
(Rouse, 2015)
How is text used in the
following media?
INFOGRAPHICS ON NSPC
OVERALL CHAMPIONS
MESSENGER CONVO
STATEMENT SHIRT
FACEBOOK POST
MEME
I DON’T WHAT THE FUCK
IS THIS
I DON’T WHAT THE FUCK IS
THIS (PART 2)
I DON’T WHAT THE FUCK IS
THIS (PART 3)
FTTM
TYPES OF TEXT AND COMMON FILE FORMATS
HYPERTEXT PLAIN TEXT FORMATTED TEXT
HYPERTEXT
This type of text serves to link different electronic
documents and enable users to jump from one to
another in a non-linear way.
HYPERTEXT
This word is a hypertext that will bring you to the first
slide in this presentation.
HYPERTEXT
This word is a hypertext that will bring you to my
Facebook account.
HYPERTEXT
This word is a hypertext that will open a picture in this
PC.
HYPERTEXT
[Link]
HYPERTEXT
C:\Users\James Albert Polero\Desktop\Landscapes-
Volume 4K (UHD)_Full-HD.mp4
PLAIN TEXT
Also called the unformatted text, this type of text has
fixed size characters having essentially the same type
of appearance.
FORMATTED TEXT
The appearance of this type of text can be changed
using font parameters (bold, underline, italic, font size,
font color, etc.)
KAWASAKI
KAWASAKI
KAWASAKI
KAWASAKI
VERONA
VERONA
VERONA
VERONA
VERONA
TYPEFACE
What is TYPEFACE?
• Typeface (also called font, font type, or type) refers to the
representation or style of a text in the digital format.
• A typeface is usually comprised of alphabets, numbers,
punctuation marks, symbols and other special characters.
• When fonts are installed in the computer, they usually come
in file formats such as True Type Font (.ttf), Open Type Font
(.otf), etc.
TYPEs of
typeFACE
SERIF
• connotes formality and readability in large amount of
texts.
• usually used for the body text of books, newspapers,
magazines and research publication. Also, serif fonts give
a classic or elegant look when commonly used for title or
heading.
TIMES NEW ROMAN
TIMES NEW ROMAN
TIMES NEW ROMAN
GARAMOND
GARAMOND
GARAMOND
PERPETUA
PERPETUA
PERPETUA
SANS SERIF
• brings a clean or minimalist look to the text.
• used for clear and direct meaning of text such as road
signage, building directory or nutrition facts in food
packages.
• give a modern look and is used primarily in webpage
design.
ARIAL
ARIAL
ARIAL
SLIM JOE
SLIM JOE
SLIM JOE
CHAMPAGNE
CHAMPAGNE
CHAMPAGNE
SLAB SERIF
• Slab serif- carries a solid or heavy look
to text.
• This font can be used for large
advertising sign on billboards.
PLAYBILL
PLAYBILL
PLAYBILL
ROCKWELL
ROCKWELL
ROCKWELL
CHOPLIN
CHOPLIN
CHOPLIN
Script
• Script draws much attention
to itself because of its
brush-like strokes.
• This must be used sparingly
and not to be used in large
body text.
• This font is usually used in
Vladimir
Vladimir
Vladimir
Atmosphere
Atmosphere
Atmosphere
Euphoria
Euphoria
Euphoria
Decorative
• Display or decorative- caters to:
• wide variety of emotions (such as celebration,
fear, horror, etc.), or
• themes (such as cowboys, circus,
, , kiddie, etc.)
COMMON TEXT
FILE FORMATS
• Unformatted • Format for
text document storing
by an editor. documents by
MS Word.
DOCUMENT
TEXT FORMAT
FORMAT
(.txt)
(.doc)
PORTABLE
DOCUMENT RICH TEXT
FORMAT FORMAT (.rtf)
(.pdf)
• Developed by • Cross platform
Adobe system for document
cross-platform exchange, on
viewing MacOSX
