DLF Limited
Compiled By – C P Ramchandani , Group- 8
Contents
Executive Summary
Background History
Demographics
Locations
Operational Profile
Products /Services
Competitors
Executive Summary
DLF Limited or DLF (Delhi Land and
Finance) is India's biggest real estate
developer based in New Delhi, India.
DLF Limited, is India's largest real
estate company in terms of revenues,
earnings, market capitalization and
developable area. It has a 62-year
track record of sustained growth,
customer satisfaction, and innovation.
The DLF Group was founded by
Raghuvendra Singh in [Link] developed
residential colonies in Delhi such as
Krishna Nagar, South Extension, Greater
Kailash, Kailash Colony and Hauz Khas.
With over six decades of excellence,
DLF is a name synonymous with global
standards, new generation workspaces
and lifestyles.
The company is currently headed by
Indian billionaire Kushal Pal Singh.
Kushal Pal Singh, according to the
Forbes listing of richest billionaires
in 2009, now stands as the 98th richest
man in the world and the world's
richest property developer.
History
The DLF Group was founded in 1946. It
developed some of the first residential
colonies in Delhi such as Krishna Nagar in
East Delhi, which was completed in 1949.
Following the passage of the Delhi
development Act in 1957, the state assumed
control of real estate development activities
in Delhi which resulted in restrictions on
private real estate colony development.
It therefore commenced acquiring land at low
cost outside the area controlled by the Delhi
Development Authority, particularly in the
district of Gurgaon in the adjacent state of
Haryana.
In the 1970s and 1980s DLF purchased
3,000 acres (1,214 ha) of land from farmers
in Gurgaon for $2000 per acre.
(cont-)
History
The company's IPO in July, 2007 created
India's biggest IPO in history.
In July 2007, DLF announced its first
quarter results ending 30 June 2007. The
company reported a turnover of Rs.
3,120.98 Crore.
In 1985, DLF started developing the 3000
acres it had acquired from farmers.
1999, DLF developed its first A-grade
office spaces for rent in Gurgaon
Cont-
The boom includes world-class
office buildings, apartments, golf
courses, shopping malls, 5-star
hotels and a private expressway
linking Gurgaon to Delhi Airport
A major investment made by DLF was
a INR 700 Crore (INR 7 billion)
buyout of NTC Mill Land in Mumbai
MILESTONES
Demographics
The map
Illustrates
the locations of
developments,
projects and lands
across India,
Vision, Mission & Values
DLF Vision
To contribute significantly to building
the new India and become the world’s most
valuable real estate company.
DLF Mission
To build world-class real-estate concepts
across six business lines with the
highest standards of professionalism,
ethics, quality and customer service
DLF Values
Sustained efforts to enhance customer
value and quality
Ethical and professional service
Compliance & respect for all community,
environmental and legal requirements.
CORPORATE STRATEGY
Business organized on vertical basis:
Homes, Office, Retail, Hotels, etc.,
each independent of the other
Same structure is followed not only at
the corporate level, but flows down to
the regional/local level
Going forward, DLF plans to monetize
subsidiaries/assets to unlock the
embedded value
With core businesses reaching stable
operating performance, focus is to
aggressively ramp up new businesses like
hotels, infrastructure, SEZs, etc.
Key focus on execution of projects
DLF will look into making small
‘pure’investments in non-real estate
businesses, with target ROI of more than
20%
The Competition
Performance Level Indicator
To Conclude….
India’s largest real estate company
in terms of revenues, earnings,
market capitalization and developable
area with a 62-year track record of
sustained growth, customer
satisfaction and innovation.
Robust business model with mix of
development & rental earnings.
Low risk due to multiple businesses
and segments within businesses,
across geographies.
THANK YOU
