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Veja - An Ethical Passion

The document discusses Veja, an ethical fashion brand that focuses on corporate social responsibility. Veja uses sustainable and fair trade practices, partnering with suppliers in Brazil to source raw materials ethically. It prioritizes transparency in its supply chain and supports reintegration programs for those in need. Veja engages with stakeholders like employees, customers, suppliers and advocacy groups to build strong relationships.

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Tinatini Bakashvili
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94 views12 pages

Veja - An Ethical Passion

The document discusses Veja, an ethical fashion brand that focuses on corporate social responsibility. Veja uses sustainable and fair trade practices, partnering with suppliers in Brazil to source raw materials ethically. It prioritizes transparency in its supply chain and supports reintegration programs for those in need. Veja engages with stakeholders like employees, customers, suppliers and advocacy groups to build strong relationships.

Uploaded by

Tinatini Bakashvili
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Veja- an ethical passion

for fashion
Tinatin Bakashvili
Ana Otinashvili
Archil Tediashvili
Mariam Chokheli

01/22/2021
• Story ov Veja
• CSR activities
• Stakeholders
• CSR or strategic CSR?

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“one foot in design, another in CSR”

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Veja first exploded onto the French market in 2004, where it was
quickly embraced by luxury department stores

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• Raw materials
• Upcycling
• Transparency
• Fairtrading

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Fair trade is one of the three fundamental pillars VEJA is build on.

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Since 2004, VEJA has entrusted its logistics to Ateliers Sans Frontières, a
job reintegration workshop.

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One of the important factors of business success is to build
relationship between stakeholders. Who are stakeholders?

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Internal stakeholders:
• shareholders
• managers
• employees
External stakeholders:
• Suppliers from Brazil
• Customers
• Competitors
• Advocacy groups
01/22/2021
01/22/2021
Thanks for Attention

01/22/2021
Bibliography
source - Internet:
• [Link]
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•
[Link]
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y
• [Link]

01/22/2021

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