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Motivation of Research

The document discusses the motivation and purpose of conducting research. It states that research aims to find solutions to problems through systematic analysis and study. It also notes that research results should benefit society. Some key motivations for research mentioned include the desire to serve society, face intellectual challenges, and gain career advancement. Research is important for improving teaching techniques, developing new products, and gaining a deeper understanding of consumer behavior and motivation.

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Raksha Singh
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103 views14 pages

Motivation of Research

The document discusses the motivation and purpose of conducting research. It states that research aims to find solutions to problems through systematic analysis and study. It also notes that research results should benefit society. Some key motivations for research mentioned include the desire to serve society, face intellectual challenges, and gain career advancement. Research is important for improving teaching techniques, developing new products, and gaining a deeper understanding of consumer behavior and motivation.

Uploaded by

Raksha Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MOTIVATION OF RESEARCH

05/23/21 Dr. Raksha Singh


Definition
 Sakaran (2000) defined research as a process for finding a solution to a
problem after making a deep analysis and conducting studies of relevant
factors.
 Research is a method, designed to ensure that the
 information obtained is reasonable and supported by the quantitative and
qualitative data
 It involves a systematic process.
 It includes the process of designing research methods, collecting and describing data and
reporting information.
 Thus, research could find answers that resolve the uncertainties of a problem.
 Research and publication have now become major tasks for academics in
addition to teaching. These three roles are mutually related to each

05/23/21 Dr. Raksha Singh


Research?????

 Introduction = What will you research?


 Literature Review = What Exists already?
 Methodology = How will you research it?

MOTIVATION OF RESEARCH- Discuss

05/23/21 Dr. Raksha Singh


MOTIVATION OF RESEARCH
 Desire to service Society
 Desire to get intellectual joy by doing some creative
work.
 Desire to get Research Degree
 Desire to get higher incentives , Respect or
Promotions?
 Desire to face challenges in solving unsolved problems
 Any other thing Discuss?

05/23/21 Dr. Raksha Singh


ExampleTeaching Technique
 Teacher working in a school. In day-to-day teaching you are likely to
encounter many complex questions and issues, the answers to which
could directly or indirectly improve your effectiveness as a teacher.
Some of these questions could be:
 What do I need to do to become a better teacher?
 What do students think about my teaching?
 Why are some students good at their studies while others are not?
 What affect does the home environment have on the academic achievement of a
child?
 What, in students' opinion, are the attributes of a good teacher?
 Do I have the attributes that make a good teacher?
 What is the attitude of students towards homework?
 What determines students' motivation in their studies?
 Is there a relationship between academic achievement and occupational
aspirations?

05/23/21 Dr. Raksha Singh


WHY To Research ?
 Research aims to use the best method to solve problems
whether Experiments conducted or not
-Discuss Novel Covid Vaccination
 Experiments are conducted to find answers
To identify problems
Or to find answers to uncertainties
 Conclusion
We can say main motivation of the research is that its result should
benefit the society

05/23/21 Dr. Raksha Singh


Characteristics of
Motivation Research
 Motivation research is an interdisciplinary science.
 Psychologists, sociologists, and anthropologist have
made valuable contributions to the understanding of
why people act as they do in the Marketplace.
 Example:
 Buying habits of Consumers
 Motivation research attempts to discover, underlying
feelings, attitudes, and emotions concerning product,
service, or brand use.

05/23/21 Dr. Raksha Singh


Characteristics of
Motivation Research…..
 Motivation research is concerned with human motives.
 Marketing research is focused on what consumers do, but
the focus of motivation research is on why they do it.
 It is qualitative research, so it is very difficult to generalize
the findings.
 It operates on the premise that consumers are not always
aware of the reasons for their actions.
 It is designed to uncover consumers of the subconscious
or hidden motivation.

05/23/21 Dr. Raksha Singh


CASE STUDY
Research for Enhancing Market share

1. Surf ad of lalita ji
https://www.youtube.com/watch?v=Vm40dT94o70
2. Business standard article
https://www.business-standard.com/article/management/40-years-ago-and-now-unsmiling-lalita-ji-to-c
ting-stains-114082701206_1.html
05/23/21 Dr. Raksha Singh
Latest Ad in Pandemic

05/23/21 Dr. Raksha Singh


Need Of Motivation Research
 To understand motives of human
 Study the unconscious mind of consumers
 Development of new products
 Psycho analytical understanding of Consumers
personality
 Effective Promotional Campaign

https://www.google.com/search?q=captain+cook+salt+ad&rlz=1C1CHBD_enIN878IN878&oq=
captain+cook+salt&aqs=chrome.3.69i57j0i457j0l8.16241j0j7&sourceid=chrome&ie=UTF-8

05/23/21 Dr. Raksha Singh


Major Motivational Techniques

 The three major motivational research


techniques are
 Observation,
 Focus groups, and
 Depth interviews.

05/23/21 Dr. Raksha Singh


References

 Kumar, R. (2014). Research Methodology. los Angles | New Delhi:


SAGE.
 https://www.analyticsvidhya.com/blog/2019/09/data-scientists-guide-
8-types-of-sampling-techniques/
 https://sixsigmastudyguide.com/data-sampling/
 https://www.scribbr.com/methodology/sampling-methods/
 https://pressbooks.bccampus.ca/jibcresearchmethods/chapter/7-3-pr
obabilistic-and-non-probabilistic-sampling-techniques/
 https://www.google.com/search?
q=captain+cook+salt+ad&rlz=1C1CHBD_enIN878IN878&oq=captain+c
ook+salt&aqs=chrome.3.69i57j0i457j0l8.16241j0j7&sourceid=chrome
&ie=UTF-8
05/23/21 Dr. Raksha Singh
Thank You

 https://www.youtube.com/watch?
v=gXv8KN3JtJs&list=TLPQMDMxMjIwMjDWwvSTEx1ksg&index=4
 https://www.youtube.com/watch?v=2cibM0oywiU
 https://www.youtube.com/watch?v=4yEmcXkJ8Tk

05/23/21 Dr. Raksha Singh

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