PRINT

CULTURES
AND
MODERN
LIFE
Aulia Adityasih 071711533016
Shyanel Indira 071711533024
Nabila Syavira 071711533027
Evira Novitasari 071711533085
Nita Alifia 071711533096
 Purposes of This Presentation
To understand the To consider how social
impact of the spread of lives and cultures
technology changed with the
coming of print
 FIRST PRINTED BOOKS

The earliest kind of print technology was

developed in China, Japan and Korea.

AD 594  Books in China were printed by

rubbing paper, against woodblocks.
The imperial state in China was the
major producer of printed material.

China recruited its personnel through

civil service examinations 
increased the volume of print.
By the seventeenth century, the uses of print diversified.

This new reading culture was accompanied by a new

technology.

Western printing techniques and mechanical presses were

imported in the last nineteenth century.

Shanghai became the hub of the new print culture.

Hand printing  Mechanical printing

 PRINT IN JAPAN
Buddhist missionaries from The Buddhist Diamond Sutra
China introduced hand-printing is the oldest Japanese Book
technology into Japan around (printed in AD 868).
AD 768-770.
 In medieval Japan, poets, and prose writers were
regularly published, and books were cheap and
abundant.

The late eighteenth century, in the flourishing

urban circles at Edo (Tokyo), illustrated collections
of paintings depicted an elegant urban culture.

Libraries and bookstore were packed with hand-

printed material of various types- books on
women, musical instruments, etc.
 PRINT COMES TO EUROPE

In the eleventh century, Chinese paper reached

Europe via the same route as the silk route.

Paper made possible the production of

manuscripts, carefully written by scribes.
 Marco Polo (1295)
brought the knowledge
of woodblocks printing
to Italy.

Italians began producing

books with woodblocks
and soon the technology
spread to other parts of
Europe.
Luxury edition were still handwritten on
Vellum- a parchment made from the skin
animals.

Bookseller all over Europe began

exporting books to many different
countries. Production of handwritten
manuscripts was also organized in new
ways to meet the expanded demand.
Scribes or skilled handwriters were no
longer employed by wealthy patrons, but
increasingly by booksellers as well. More
than 50 scribes often worked for one
bookseller.
But, the production of
handwritten manuscripts
could not satisfy the
increasing demand for
books.

Johann Gutenberg
developed the first-known
printing press in the 1430s.
GUTENBERG AND THE PRINTING
PRESS

Gutenberg was the son of a merchant and grew

up on a large agricultural estate. He learnt the art
of polishing stones, became a master goldsmith,
and also acquired the expertise to create lead
moulds used for making trinkets.

Drawing on this knowledge, Gutenberg adapted

existing technology to design his innovation.
 The new technology did not entirely
displace the existing art of producing
books by hand. In fact, printed books at
first closely resembled the written
manuscripts in appearance and layout.

In the hundred years between 1450 and

1550, printing presses were set up in most
countries of Europe. As the number of
printing presses grew, book production
boomed.

This shift from hand printing to

mechanical printing led to the print
revolution.
THE PRINT REVOLUTION AND
ITS IMPACT
The print revolution: It influenced
1. Transformed the lives of popular
people,
2. Changing their relationship
perceptions and
to information and opened up new
knowledge, and with
institutions and authorities. ways of looking
at things.
 A NEW READING PUBLIC

The printing press emerged a new reading

public.

The time and labour required to produce each

book came down, and multiple copies could be
produced with greater ease.
Access to books created a new culture of
reading.

Earlier, reading was restricted to the

elites.

Before the age of print, books were not

only expensive but they could not be
produced in sufficient numbers. Now
books could reach out to wider sections
of people.

The transition was not so simple.

 Books could be read only by the
literate and the rates of literacy
in most European countries were
very low till the twentieth
century.

The publishers persuade the

common people to welcome the
printed book by began
publishing popular ballads and
folk tales, and such books would
be profusely illustrated with
pictures – even those who did
not read could certainly enjoy
listening to books being read
Oral culture thus entered print
and printed material was orally
transmitted. The line that
separated the oral and reading
cultures became blurred. And
the hearing public and reading
public became intermingled.
 RELIGIOUS DEBATES AND
THE FEAR OF PRINT
Many were apprehensive of the effects that the
easier access to the printed word and the wider
circulation of books, could have on people’s minds.

It was feared that if there was no control over what

was printed and read then rebellious and irreligious
thoughts might spread.
 If that happened the authority of
‘valuable’ literature would be
destroyed.

Expressed by religious authorities

and monarchs, as well as many
writers and artists, this anxiety
was the basis of widespread
criticism of the new printed
literature that had began to
circulate.
 PRINT AND DISSENT

Print and popular religious literature

stimulated many distinctive individual
interpretations of faith even among little-
educated working people.
 THE READING
MANIA
New forms of popular literature appeared
in print, targeting new audiences.

Books were of various sizes, serving

many different purposes and interests.

The periodical press developed from the

early eighteenth century, combining
information about current affairs with
entertainment.
 Newspapers and journals
carried information about wars
and trade, as well as news of
developments in other places.

Similarly, the ideas of scientists

and philosophers now became
more accessible to the common
people.
 “TREMBLE, THEREFORE,
TYRANTS OF THE WORLD!”
By the mid-eighteenth century, there was a
common conviction thatnbooks were a means of
spreading progress and enlightenment.

Many believed that books could change the

world, liberate society from despotism and
tyranny, and herald a time when reason and
intellect would rule.
Louise-Sebastien
Mercier, a novelist in
eighteenth-century
France, declared:

‘The printing press is the

most powerful engine of
progress and public
opinion is the force that
will sweep despotism
away.’
 Convinced of the power of
print in bringing enlightenment
and destroying the basis of
despotism, Mercier proclaimed:

‘Tremble, therefore, tyrants of

the world! Tremble before the
virtual writer!’
 PRINT CULTURE AND THE
FRENCH REVOLUTION

Many historians have argued that print culture

created the conditions within which French
Revolution occurred.

Three types of arguments have been usually put

forward.
 1.
Print popularised the ideas of the Enlightenment
thinkers. Collectively, their writings provided a
critical commentary on tradition, superstition
and despotism.
 2.
Print created a new culture of dialogue and
debate. All values, norms and institutions were
re-evaluated and discussed by a public that had
become aware of the power of reason, and
recognised the need to question existing ideas
and beliefs.
 3.
By the 1780s there was an outpouring of
literature that mocked the royalty and criticised
their morality. In the process, it raised questions
about the existing social order.
 There can be no doubt that print
helps the spread of ideas. But we
must remember that people did not
read just one kind of literature.

They were not influenced directly

by everything they read or saw.
They accepted some ideas and
rejected others. They interpreted
things their own way.

Print did not directly shape their

minds, but it did open up the
possibility of thinking differently.
 THE NINETEENTH CENTURY

Children, Women, and A children’s press, devoted

Workers to literature for children
alone, was set up in France
in 1857

Novels began to be written

in the nineteenth century,
and women were seen as
important readers.
Lending libraries had been in
existence from the seventeenth
century onwards

In the nineteenth century, lending

libraries in England became
instruments for educating white-
collar workers, artisans and lower-
middle-class people
FURTHER INNOVATIONS

By the late eighteenth century, the press

came to be made out of metal.

Through the nineteenth century, there were

a series of further innovations in printing
technology.
By the mid-nineteenth century,
Richard M. Hoe of New York
had perfected the power-driven
cylindrical press.

Nineteenth-century periodicals
serialised important novels,
which gave birth to a particular
way of writing novels.
INDIA AND THE WORLD OF
PRINT
 MANUSCRIPTS BEFORE THE
AGE OF PRINT
Manuscripts were copied on palm leaves or on handmade
paper.

Manuscripts continued to be produced till well after the

introduction of print, down to the late nineteenth century.

Manuscripts, however, were highly expensive and

fragile.
 PRINT COMES TO INDIA
The printing press first came to Goa with Portuguese
missionaries in the mid-sixteenth century.

By 1674, about 50 books had been printed in the Konkani and in

Kanara languages.

Catholic priests printed the first Tamil book in 1579 at Cochin.

In 1713 the first Malayalam book was printed by them.

By 1710, Dutch Protestant missionaries had printed 32 Tamil

texts, many of them translations of older works.
From 1780, James
Augustus Hickey
began to edit the
Bengal Gazette, a
weekly magazine
that described itself
as ‘a commercial
paper open to all,
but influenced by
none.’
 By the close of the eighteenth century, a number of
newspapers and journals appeared in print. There were
Indians, too, who began to publish Indian newspapers.

The first to appear was the weekly Bengal Gazette.

 RELIGIOUS REFORM AND
PUBLIC DEBATES

Different groups confronted the changes

happening within colonial society in different
ways, and offered a variety of new interpretations
of the beliefs of different religions.

There so many kinds of criticism and most of it

(the debates) were carried out in public and print.
By the debates carried out in public,
they were not only share a new idea
but also shaped nature of the debate.

Wider public can now participate in

public discussion and express their
view.
Religious texts, therefore, reached a very wide
circle of people, encouraging discussions,
debates and controversies within and among
different religions.
 EXAMPLES IN RELIGION

Controversies between social and religious

reformers and the Hindu orthodoxy over matters
like widow immolation, monotheism,
Brahmanical priesthood and idolatry.
 THE RESULTS

Rammohun Roy published the Sambad Kaumudi from 1821.

Hindu orthodoxy commissioned the Samachar Chandrika to

oppose his opinions.

From 1822, two Persian newspapers were published, Jam-i-

Jahan Nama and Shamsul Akhbar.

In the same year, a Gujarati newspaper, the Bombay Samachar,

made its appearance.
With the controversies happened, to reach
a wider audience, the ideas were printed in
the everyday, spoken language of ordinary
people.

In north India, the ulama were deeply

anxious about the collapse of Muslim
dynasties.

To counter this, they used cheap

lithographic presses, published Persian
and Urdu translations of holy scriptures,
and printed religious newspapers and
tracts.
 NEW FORMS OF PUBLICATION

As more people can read they wanted to see their

own lives, experiences, emotions and
relationships reflected in what they read.

I.e novel, a literary developed in Europe.

New literary such as lyrics, short
stories, essays about social and
political matters also reinforced
the new emphasis on human
lives.

By the end of the nineteenth

century, a new visual culture was
taking shape.

Technology takes control in such

a developing visual print.
 PRINTING MEDIA MAKES A CHANGE

Painters like Raja Ravi

Varma produced images
for mass circulation.

Poor wood engravers who

made woodblocks set up
shop near the letterpresses,
and were employed by
print shops.
 Cheap prints and calendars, easily available in
the bazaar, could be bought even by the poor to
decorate the walls of their homes or places of
work.

Prints began shaping popular ideas about

modernity and tradition, religion and politics,
and society and culture.
 WOMEN AND PRINT
Women’s reading, therefore, increased enormously
in middle-class homes.

Many journals began carrying writings by women,

and explained why women should be educated.

In result many women worked in educational

institution.
Not all women...

Conservative Hindus believed that a literate girl

would be widowed and Muslims feared that
educated women would be corrupted by reading
Urdu romances. Sometimes, rebel women defied
such prohibition.
Women are imprisoned in home.

Since social reforms and novels had

already created a great interest in
women’s lives and emotions, there
was also an interest in what women
would have to say about their own
lives.
 1880s, in present-day Maharashtra, Tarabai
Shinde and Pandita Ramabai wrote with
passionate anger about the miserable lives of
upper-caste Hindu women, especially widows.

While Urdu, Tamil, Bengali and Marathi print

culture had developed early, Hindi printing
began seriously only from the 1870s.
TARABAI SHINDE PANDITA RAMABAI
Early twentieth century, journals, written for and
sometimes edited by women, became extremely
popular.

A similar folk literature was widely printed from

the early twentieth century.
 Ram Chaddha published the fast-selling Istri
Dharm Vichar to teach women how to be
obedient wives.

The Khalsa Tract Society published cheap

booklets with a similar message. Many of these
were in the form of dialogues about the qualities
of a good woman.
 PRINT AND POOR PEOPLE

Public libraries were set up from the early twentieth

century, expanding the access to books. These libraries
were located mostly in cities and towns, and at times in
prosperous villages.

Cheap bookstore were also brought into market.

From the late nineteenth century, issues of caste

discrimination began to be written about in many
printed tracts and essays.
Jyotiba Phule, the Maratha
pioneer of ‘low caste’ protest
movements, wrote about the
injustices of the caste system
in his Gulamgiri (1871).

In the twentieth century, B.R.

Ambedkar in Maharashtra
and E.V. Ramaswamy
Naicker in Madras, better
known as Periyar, wrote
powerfully on caste and their
writings were read by people
all over India.
 PRINT AND CENSORSHIP

Before 1798, the colonial state under the East India

Company was not too concerned with censorship.

By the 1820s, the Calcutta Supreme Court passed certain

regulations to control press freedom and the Company
began encouraging publication of newspapers that would
celebrate Britsh rule.

In 1835, faced with urgent petitions by editors of English

and vernacular newspapers, Governor-General Bentinck
agreed to revise press laws.
After the revolt of 1857, the attitude
to freedom of the press changed.

In 1878, the Vernacular Press Act

was passed, modelled on the Irish
Press Laws

From now on the government kept

regular track of the vernacular
newspapers published in different
provinces.
QUESTIONS BOX