ESSENTIALS OF EFFECTIVE
COMMUNICATION
PRESENTED BY: BRIJ MOHAN SHARMA
ROLL NO : 110013
MBA 2nd sem (A)
PUNJAB INSTITUTE OF MANAGEMENT &
TECHNOLOGY
MANDI GOBINDGARH
PUNJAB
EFFECTIVE COMMUNICATION
INTRODUCTION
COMMUNICATION: Communication is
an exchange of facts, ideas, opinions or
emotions by two or more persons.
Communication is defined as the process
of passing information & understanding
from one person to another.
Effective Communication
>An effective communication is must
essential for the organization. Whatsoever
the form-letter, memorandums, report-it may
take, whatsoever the medians it may use, it has
to be made effective by following certain
scientific principles.
7Cs OF COMMUNICATION
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[Link]:To make communication
effective, It is most imperative that the
message should be frank & straight
forward. It must not be indirect or untrue.
[Link]:The message to be communicated
whether oral or written should be clear.
For this, not only clarity of expression is
must, but also clarity of thought. It is the
first & foremost requirement. Clear
message always stems from clear minds &
clear hearts.
3. Complete: Completeness is necessary
for effective communication. Incomplete
message breads misunderstanding &
misinterpretations, leads to further queries
resulting into wastage of time &
resources, & irritates the receiver.
[Link]: To attain the attention as well
as to save the time the message should be
concise. Conciseness means conveying
the message in fewest possible words
without sacrificing its completeness &
clarity.
[Link]: The communicated statement
should not be vague, rather should be
concrete specific. Concrete expressions
create specific visual images in mind of
the receiver which vague or generalised
statements cannot.
[Link]:The message to be communicated
Should be correct in spelling, grammar format,
contents, statistical information, etc. Incorrect &
inaccurate statements mislead the reader, lower
his confidence in the communicator & tarnish
the image of the organization.
[Link]:congeniel & healthy
communication environment is essential to
ensure the effectiveness of
communication. Courtesy, in the message
as well as manner, plays dominating role
in the regard.
OTHER PRICIPLES OF
COMMUNICATION
[Link] synergetic environment..
[Link] way communication..
[Link] Communication flow..
[Link] medias..
[Link] open communication..
[Link] Language..
[Link] Listening..