Scribd
Upload
112 views8 pages

Thrift Business Market Analysis 2022

This document summarizes Alsa's Thrift business plan. The target market is students following fashion trends with prices from Rp. 25,000 to Rp. 150,000. Services include neat product photos and quality-checked clothes. The vision is to be a quality and trusted thrift shop online and offline, and the mission is customer satisfaction and trendy clothes. Marketing strategies include an on-campus location near a coffee shop and online promotion on Instagram and TikTok of items like shirts, pants, and jackets. Initial funding of Rp. 29 million is requested for equipment, labor, rent, electricity, and other costs.

Uploaded by

Chairani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
112 views8 pages

Thrift Business Market Analysis 2022

This document summarizes Alsa's Thrift business plan. The target market is students following fashion trends with prices from Rp. 25,000 to Rp. 150,000. Services include neat product photos and quality-checked clothes. The vision is to be a quality and trusted thrift shop online and offline, and the mission is customer satisfaction and trendy clothes. Marketing strategies include an on-campus location near a coffee shop and online promotion on Instagram and TikTok of items like shirts, pants, and jackets. Initial funding of Rp. 29 million is requested for equipment, labor, rent, electricity, and other costs.

Uploaded by

Chairani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ALSA'S THRIFT

By: Chairani Alsa Fitri (2100532012)

2022
MARKET ANALYSIS
m a rket com petitor buyer
The target market of With the rise of the the target of this thrift
this thrift business is thrift business, there business buyer is the
students who have a are many who start lower to middle class
fashion style following this business online at with a price range of
the current trend a very cheap price goods ranging from Rp.
25,000 to Rp. 150,000
2022 | 03
Service Product line

The services provided provides various


are product photos types of clothes with
that match the original contemporary
product with neat models so that they
packaging and clothes follow current
that have been fashion
checked for quality

SERVICE A N D PRODUCT LINE


2022 | 04
BACKGROUND
The lifestyle of today's teenagers who
follow the times makes teenagers try to
follow the trend of contemporary dress.
Buying and selling used clothes is now
back to being busy as a thrift. This thrift
is used or leftover clothes that are of
very good quality

2022 | 02
Vision Mission

become a meet customer


quality and satisfaction, provide
trusted thrifting clothes according
to trends, provide
shop both online
the best service
and offline

VISION AND MISSION


2022 | 05
M A R K E T I N G STRATEGY
pla ce prom otion product

an area close to done online via shirt, pants, vest,


campus and next instagram skirt, jacket,
to a coffee shop and tiktok sweater, hoodie

[Link] 2022 | 06
FUNDING REQUEST
equipment cost Rp. 8.000.000
labor costs Rp. 3.000.000
building rental fees Rp. 12.000.000
electricity cost Rp. 4.000.000
other costs Rp. 2.000.000

2022 | 07
FINANCIAL
PR O JEC TI O N

2022 | 08

You might also like