FEMME CABS
Vision:
To become the most trusted and preferred transportation network for
women in India, set new safety standards and customer-centric service.
Mission:
•To provide secure and trusted cab services exclusively for women,
prioritizing their safety and comfort.
•To empower women and transgenders by creating job opportunities
and enabling financial independence in the transportation sector.
•Utilization of technology and innovative practices to ensure real-time
monitoring of safety and seamless experiences with customers.
•To promote a culture of respect, equality, and safety in every aspect of
our operations.
Competitors
•Sakha Consulting Wings: It currently runs cab services in cities like
Delhi, but is geographically restricted.
•SheTaxi: A Kerala initiative offering the same services but is confined
to only one region.
•ChauffHer: A luxury cab service for women, mainly focused on cities
and working professionals.
•Mainstream Aggregators: Uber, Ola, DriveIn, etc have in-built
safety features but do not provide specific services for women.
Market Potential:
•The Indian ride-hailing market size is expected to grow at a CAGR of 9.09% from $7.53
billion in 2024 to $11.64 billion by 2029.
•The total female labor force in India has been growing steadily, with women aged 25-54
forming the largest group, reaching 86.18 million in 2021.
•57% of women use shared mobility services, and 58% of the same opt for car ride-
hailing options as it is convenient and reliable.
•Another prime concern is safety, 21% of women avoid using shared mobility services
because of it.
•Women working professionals, especially in cities, are a significant unexploited market.
The income-based data shows that women who need to travel daily and are earning
between INR 30,000 and INR 50,000 use taxis.
Segmentation:
[Link]:
• Age - Above 16 years
• Gender - Female
• Income Level - Middle Upper-Middle High
[Link]:
• Occupation - Working Professionals, Students, Homemakers, Elderly Women
• Safety Conscious
• Professional Mobility
Target Group/Target Audience:
[Link] Professionals
[Link]
[Link] Citizens and Women Travelers
SERVICES
•24x7 services
•100% Women and Trans drivers
•App-based platform with a smooth user-friendly UI/UX
•In-App emergency support
•Cashless payment facility and other subscription schemes for working
ladies
•Detachable child seats
Features of Safety:
•GPS-based real-time tracking.
•Availability of Emergency SOS - Quick emergency response system
•Extensive background checks of Drivers - Verification of government ID,
License, police verifications, any fines for not following traffic rules, previous
employment references (if any)
•Dashcam
•Direct call line with police stations
•Panic button integration
Additional Aid:
•Scholarship opportunities for children of drivers
•Digital - teach smartphone skills
•Teach basic Financial literacy
•Provide Micro-financing support to help drivers own their
vehicles and build financial independence.
•Tie-ups with NGOs to secure donations to fund cars for drivers,
who fail to access micro-financing
•1% of sales proceed donated to NGOs
PLACE MIX
1. Tier 1 Cities (Metro & Smart Cities - Delhi, Pune, Mumbai, Bangalore, Hyderabad, etc)
• Higher pricing tolerance
• More safety-conscious users
• Premium service options
[Link] 2 Cities
• More price-sensitive
• Simplified service packages
• Competitive pricing strategy
[Link] 3 Cities
• Gradual expansion
•Wider Availability in densely populated areas (Residential+Offices)
•Maximum availability for women working late evenings/night shifts
MARKET PENETRATION STRATEGY
[Link] Pricing
• Introductory discounts for first-time users
• Referral programs
• Corporate partnership promotions
• Educational Institutional tie-ups
[Link]-term Pricing Sustainability
• Volume-based discounts
• Dynamic pricing
- Start with Penetrative pricing (offer 1st ride free + 50% off for first 5 rides + charging minimal prices
for per peak hours, night charges, special events)
- Move on to Cost-plus pricing
Drivers:
•Trained in basic self-defense techniques to defend against any potential
mishaps, especially at odd hours.
•Unauthorized driver substitutions would not be allowed
•Minimal cancellation & Less waiting time
•Drivers would be required to know Basic English, Basic Hindi, and Regional
•Impeccable customer service with trained, polite, well-groomed drivers, and
in uniforms.
•Mandatory routine car servicing every 4 months/5,000 km
•Certified by Driving schools like Maruti Suzuki Driving School, with whom we
can collaborate for training programs
OPERATIONS
1. Standard Operating Procedure (SOP)
[Link] Vehicles
[Link] and Training
[Link]-Ride Feedback Analysis
[Link] Metrics Analysis
BUSINESS MODEL (Asset Light Model)
Revenue Streams
[Link] Ride Bookings
• Per-kilometer charging
• Peak and off-peak pricing
• Premium service options
[Link] Services
• Monthly passes
• Corporate package deals
• Student transportation packages
[Link] - Collaborate with other companies whose target audience is
women, for eg, Nykaa, Sanfe, MamaEarth, PopXO, etc to advertise their products as
car prints, or to keep free samples in cabs for the female passengers to check out.
Focus on b2b and b2c models
MARKETING & SALES STRATEGY
A. Digital Marketing Strategies
•Social Media Campaigns Platform
•Instagram
•Facebook
•LinkedIn
•Content Marketing
• Safety stories
• Driver testimonials
•Targeted advertising
•Influencer Marketing
•Women entrepreneurs
•Safety advocates
•Professional women bloggers/vloggers
•Search Engine Marketing
•Google & YouTube Ads
•Product Placement on OTT Platforms
•Sponsorships
•Sponsoring Women's Sports - Cricket, IPL, Hockey, etc
•Corporate events - conclaves, seminars, etc
B. Traditional Marketing Channels
•Outdoor Advertising Billboards in key urban locations
•Advertisements on moving vehicles, like electric buses, and autorickshaws
for wider visibility
•Metro station displays
•Public Awareness Programmes
•Corporate & Educational Institutional Collaborations
•Tie-Ups with NGOs
PRICING & PROJECTIONS
PRICE CHART BASED ON TYPES OF CARS
Base
Vehicle Per Km Peak Night Special
Vehicle Models Rate (In
Category (In Rs) Hours Charges Events
Rs)
Swift, Tiago, Santro, Wagon
Economy 70 12-15 20% 30% 40%
R
Suzuki DZire, Honda
Sedan 95 16-18 25% 35% 45%
Amaze, Hyundai Verna
Suzuki Ertiga, Toyota
SUVs 110 18-20 25% 35% 45%
Innova, Mahindra Scorpio
Honda City, Fortuner, Kia
Premium 125 22-28 30% 40% 50%
Seltos, Skoda Superb
BASE STRUCTURE PRICING
Category FemmeCabs Pricing Details
Minimum Fare ₹70 The first 2 kilometers included.
Metro cities; slight premium
Per Kilometer Rates Standard: ₹12-15/km
during peak hours.
Luxury vehicles, safety features,
Premium: ₹22-28/km
driver preferences.
Applicable after 5 minutes of
Additional Charges Waiting Charge: ₹2/min
waiting.
Applicable between 11 PM - 5
Night Surcharge: 20% extra
AM.
After the free cancellation
Cancellation Fee: ₹50
window.
SUBSCRIPTION & PACKAGE OPTIONS
Package Price Benefits
₹6,999 for 40 rides/month. Upto
10% additional rides, priority
Daily Commuter to 10 km. Beyond that, charged
booking, guaranteed pickup.
at ₹12-15/km
100-500 rides/month ₹17,499 for
Corporate Mobility Starts at ₹17,499 up to 10 km. Beyond that,
charged at ₹12-15/km
• 501-1000 rides/month: ₹86,499
for upto to 10 km. Beyond that,
charged at ₹12-15/km
• 1000+ rides/month: Custom
pricing
Benefits: Dedicated account
manager, custom reporting,
flexible billing.
₹29,999 per semester for upto to
Parent tracking, emergency
Student Safety Plan 10 km. Beyond that, charged at
support, discounted rates.
₹12-15/km
FIXED COSTS VARIABLE COSTS
Category Year 1 (₹) Year 2 (₹) Year 3 (₹) Total (₹)
Category Year 1 (₹) Year 2 (₹) Year 3 (₹) Total (₹)
Human Resources
Technology Car Rent Charges 84,00,000 1,44,00,000 1,80,00,000 4,08,00,000
Infrastructure Core Team Salaries 91,00,000 91,00,000 91,00,000 2,73,00,000
App Development 10,00,000 - - 10,00,000 Training and
Verification 6,50,000 6,50,000 6,50,000 19,50,000
Cybersecurity
Measures 5,00,000 - - 5,00,000
Maintenance Operational
(Annual) 3,00,000 3,00,000 3,00,000 9,00,000 Expenses
Cloud Hosting Shared Office
(Annual) 1,50,000 1,50,000 1,50,000 4,50,000 Workspace 9,00,000 9,00,000 9,00,000 27,00,000
Inspection Costs 2,00,000 2,00,000 2,00,000 6,00,000
Marketing
Digital Marketing
(Annual) 25,00,000 25,00,000 25,00,000 75,00,000
Safety Investments ₹2,15,50,00 ₹2,75,50,00 ₹3,70,00,00 ₹8,02,50,00
GPS Tracking Total Variable Costs 0 0 0 0
System 7,50,000 - - 7,50,000
Emergency
Integration 5,00,000 - - 5,00,000 TOTAL COSTS
Cost Type Year 1 (₹) Year 2 (₹) Year 3 (₹) Total (₹)
Fixed Costs ₹44,00,000 ₹6,50,000 ₹6,50,000 ₹57,00,000
AI Safety Algorithms 10,00,000 - - 10,00,000
Variable Costs ₹2,15,50,000 ₹2,75,50,000 ₹3,70,00,000 ₹8,61,00,000
Total Fixed Costs ₹44,00,000 ₹6,50,000 ₹6,50,000 ₹57,00,000 Grand Total ₹2,59,50,000 ₹2,82,00,000 ₹3,76,50,000 ₹9,56,00,000
Financial Projections
Metric Year 1 Year 2 Year 3
Expected User Acquisition 5,000 15,000 30,000
Average Revenue per User ₹ 93,000/year ₹ 93,000/year ₹ 93,000/year
Projected Annual Revenue ₹ 13,95,00,000 ₹ 41,85,00,000 ₹ 83,70,00,000
SALES FORECASTS
Year1 Year 2 Year3
Expected User Acquisition 5,000 users 15,000 users 30,000 users
Average Revenue per User ₹93,000 /year 93,000/year 93,000/year
Revenue Growth 20% 20%
Total Revenue ₹13,95,00,000 ₹41,85,00,000 ₹83,70,00,000
(₹13.95 Crore) (₹41.85 Crore) (₹83.7 Crore)
CONTRIBUTION MARGIN
Average Revenue per User
93000
Variable Cost per User (Year 1) ₹2,15,50,000/5,000 43100
Contribution Margin per User ₹93,000−₹43,100 ₹49,900
Break Even Analysis:-
Fixed Costs (Year 1)=₹44,00,000
Break-even Point Fixed Costs / Contribution Margin per User
₹44,00,000/₹49,900 882 users
In Year 1, approximately 882 users are needed to break even.
THANK YOU
