The target audience for an electronic music magazine is males and some females ages 16-35. This is because the genre often contains explicit lyrics unsuitable for children or offensive to elders. The magazine will also appeal to socio-economic classes C2, D, and E as electronic music is popular among young adults and teens who frequent nightclubs more than upper-class professionals. Readers will be able to personally identify with the writing and immerse themselves based on their needs and gratifications. The magazine must be appropriate and appealing to people of any ethnicity or nationality between ages 15 and up due to explicit content in artist interviews.