Bring interested buyers backwith a better message

Lapis agents run the daily work through OmniSense, from campaign setup and creative production to launch, testing, and optimization. A dedicated strategist helps define the approach and reviews progress with your team.

Yes, where your connected ad account supports them. Existing visitor groups, customer lists, and conversion events can inform the setup. Your strategist confirms which audiences and exclusions are available before agents launch the campaigns.

You provide the goal, approved offers, brand guidance, budget limits, and review preferences. Agents handle daily campaign work, including creative updates and performance-based changes. Your strategist brings progress and important decisions back to you.

Yes, when the platform and audience setup support those groups. A recent visitor and a longer-lapsed audience can have different campaign messages. Your strategist helps choose time windows that fit your buying cycle and audience size.

Agents can maintain recent-customer exclusions when the connected platform and event setup support them. Lapis checks the agreed rules before launch, and their accuracy depends on the purchase or conversion signals your systems provide.

Supported catalog workflows provide approved product images and details for agents to use in creative. The exact product matching and delivery options depend on the platform and your ad account setup.

Agents monitor available response, frequency, and conversion results. They prepare meaningful new messages and visuals, then refresh or stop weaker directions within your agreed campaign rules. Your strategist reviews the overall pattern.

The setup uses audience options available through your ad accounts, such as consented website events or customer lists. Your team confirms that the data can be used for advertising. Available signals and audience sizes vary by channel.

Lapis reports campaign response and configured conversion results so you can review progress against the agreed goal. Platform-attributed conversions do not prove every sale was caused by an ad; your strategist can help scope a separate test when that distinction matters.