The Media Trends Study
(Establishment Survey)

The Establishment Survey tracks the evolution of media usage and media device ownership on an annual basis. The insights are partly publicly available (fully accessible for subscribers via their software) through the dashboard. Together with government data and the CIM Golden Standard, they form the benchmark basis for other CIM studies.

Key results

Other media channels
TV & Video
Radio & Audio
Audio on Demand
Publishing
Out of Home
CrossMedia
Golden Standard
Digital

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Several times a year, the CIM publishes Newsflashes with hot news, breaking updates, and new figures, as well as updates on CIM ONE, and Monthly editions with clear overviews, insights, trends, and analyses you won't find anywhere else.

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In our newsletters you will discover:
The latest results from the CIM studies for television, radio, digital, press and out-of-home;
Surprising developments in media consumption;
Updates on projects, methodology and innovations within the CIM;
Events, releases and other activities you don't want to miss;
“Figures & Facts”: short facts that you can use immediately in presentations or strategic discussions.