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Advertising Effectiveness Questionnaire

This document appears to be a questionnaire about customer preferences for branded clothing. It contains 16 multiple choice questions regarding demographics, shopping habits, brand awareness and perceptions of a clothing brand called Koutons. The questions aim to understand factors like how often and what types of clothing customers prefer to buy from branded outlets, what attributes they consider when choosing brands, their satisfaction with and familiarity of the Koutons brand, and what messaging and advertising channels are most effective.

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1K views3 pages

Advertising Effectiveness Questionnaire

This document appears to be a questionnaire about customer preferences for branded clothing. It contains 16 multiple choice questions regarding demographics, shopping habits, brand awareness and perceptions of a clothing brand called Koutons. The questions aim to understand factors like how often and what types of clothing customers prefer to buy from branded outlets, what attributes they consider when choosing brands, their satisfaction with and familiarity of the Koutons brand, and what messaging and advertising channels are most effective.

Uploaded by

shubhioo7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

Name: ____________________

Sex: -Male/ Female

Status: -Single/Married

Contact No: __________________

Age (in Years):


a) 18-24

b) 24-30

c) 30-36

d) 36-42

e) 42-48

f) above 48

1. How often you prefer shopping for branded clothes?


a) Regularly

b) Sometimes

c) Special occasions

d) Never

2. Which type of clothes you prefer to buy from a branded outlet?


a) Formals

b) Casuals

c) Party wears

d) Sports wear

3. Tick your preferences while choosing a particular brand of clothing?


a) Brand image

b) Price

c) Quality

d) Advertisement

e) Easy availability

f) Variety

4. Are you satisfied with the variety of garments at Koutons available in the market?
a) Yes

b) No

5.

Which of the following brands do you prefer?


a) Koutons

b) Cantabil

c) Pantaloons

d) UCB

e) Levis

f) Any other

6. How many times have you seen an advertisement for Koutons?


a) Many times

b) Few times

c) Rarely

d) Cant remember

7. How well do you remember Koutons advertisement?


a) Don't remember at all
b) Remember company but not product or ad
c) Remember company and product but not ad
d) Remember ad

8. Are you aware of the tagline of Koutons?


a) No
b) If Yes, then what it is: __________________________________________

9. Out of these activities, which is the one you spend most of your time on?
a) Watching TV

b) Listening Radio

c) Reading magazines

c) Reading newspaper

10. What do you recall most in an advertisement?


a) Slogan/tag line

b) Jingle

c) Celebrity/model

d) Creativity

11. Which type of ads in general attracts you the most?


a) Discount ads

b) Informative ads

c) Brand awareness ads

d) new product launch ads

12. How convincing do you find Koutons advertisements?


a) Very convincing

b) Somewhat convincing

c) Undecided

d) Not Very convincing

e) Not at all convincing


13. Based on Koutons advertisement, how likely would you be to purchase their product in the
future?
a) Very Likely

b) Somewhat Likely

c) Undecided

c) Not Very Likely

e) Not at all Likely

14. What would you say is the main message of their ad is?
a) Just trying to sell the product
b) Entice people to try the product
c) Big discounts, cheaper than the competition
d) Product is of high quality
e) Brand awareness, company is trying to expose itself
f) Other _________________________________
15. Where would you like to see more of Koutons advertisements?
a) On Television

b) On Radio

c) In Print advertisement

d) On Hoardings

e) Any other

16. What suggestions would you like to give to improve Koutons brand image among customers

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