Chapter I
Executive Summary
A. Business Name
Friska Kropek is the name used by the business. Friska - a
Swedish word for healthy. A small business that is the first of
its land in Roxas to serve crispy and healthy that is essentially
made of domestically grown products that are chemical and
preservative-free.
B. Business Location
Friska Kropek will be located in the HC Commercial Building
at Bagumbayan, Roxas, Oriental Mindoro the mini food business
will secure two near-lease of the vacant area. The lease contract
has an option of renewal for two years depending on the financial
strength of the mini food business.
C. Vision
To be a vehicle of consciousness in the market and to serve
happiness through delicious healthy snack which inspires,
promotes and supports well-being for all its customers and
community.
D. Mission
To delight and nourish our customers by providing great-
tasting, nutritious food, and solutions for conscious and
healthy living along with quality service at all times.
Business Goals
Aims to capitalize on the growing demand for organic and
healthy food
To reinvent our mini food business continuously through
technology and innovation
To expand the business to other locations
Business Objectives
To be a leading integrated leading mini food business
locally by delivering consistent quality products and
excellent customer-focused service
To sell products in a fast, friendly environment that
appeals to the pride-conscious health-minded consumer.
To offer customers quick and healthy snacks in a casual
environment
CHAPTER II
GENERAL COMPANY DESCRIPTION
Friska Kropek is a kind of mini food business wherein it
was established through the cooperation and partnership of its
six owners namely Haries Ureta, Angel Rose Gacute, Daniella De
Castro, Baby Jane Pampo, Wenielyn Fernandez, and Allen Reiben
Adap. The said owners shall give their counterparts may it be
financial or industrial capital. The partnership is built to be
able to revolutionize the mini food business in the eyes of the
community and provide high-quality products that will meet the
demands and desires of the consumers.
The idea of Friska Kropek is to provide a great place to
come and eat, enjoy a healthy snack and leave happy with the
intent of coming back when hunger strikes again. With a tagline
of “Feel it, eat it, grab it”.
CHAPTER III
PRODUCTS AND SERVICES
We are offering a Kropek product with the fusion of
different flavors, flavors that make it healthier for the sake
of everyone. Not just a common Kropek but has great benefits and
the crispiness it has.
The following are the list of products with different
flavors offered:
Malunggay Kropek
Carrot Kropek
Garlic Kropek
Onion Kropek
CHAPTER IV
MARKETING PLAN
A Marketing Plan is a business document outlining your
marketing strategy and tactics. It’s often focused on a specific
period and covers a variety of marketing-related details, such
as costs, goals, and action steps.
The purpose of the Marketing Plan is to clearly show what
steps or actions will be taken to achieve the plan goals.
20%
40% Teens
Children
Adults
40%
Figure 1: Target Market
The main target of our mini food business is teens,
children, and adults. As we can see on the pie graph, teens and
children have both bigger amount of percentages because they are
the people who usually love to eat food such as crackers
especially if it is unique to their taste. We offer the same
wants of the teens and the children that both of them can afford
and will satisfy their taste. We will focus on budget-friendly
food since most of our customers are children and teens.
Means of Advertising and Promotion:
Facebook
Posters
Instagram
Tarpaulin
Radio
Website
CHAPTER V
OPERATING PLAN
An Operational Plan is a process of planning strategic
goals and objectives to tactical goals and objectives. It
describes milestones, conditions for success and explains how,
or what portion of, a strategic plan will be put into operation
during a given operational period.
Friska Kropek is located in the HC Commercial Building at
Bagumbayan, Roxas, Oriental Mindoro, and below is the production
process.
Figure 2: Operational Flow Chart
DYRING
MIXING FRYING
MISE EN
PLACE PACKING
Product: Kropek
Ingredients
1 kg of flour
1
baking powder
4
2 tsp of pepper
2 tsp of salt
1
tsp of yeast
2
3 cups of water
Flavor (pulverized malunggay leaves, chopped into small
pieces of carrots or onions or garlic)
Procedure:
1. Prepare all the ingredients and materials needed.
2. Pour your flour, pepper, baking powder, salt, yeast, cups
of water, and the desired flavor into a medium-sized bowl.
3. Mix all the ingredients until it becomes uniform.
4. Put some oil in the molder and put the mixture.
5. Prepare and boil water for steaming.
6. Once it boils, put the molder in the steamer and let it
steam.
7. After five minutes, remove the molder from the steamer and
put the steamed mixture on another plate and let it cool
down.
8. Let it dry under the sun.
9. After that cut it into small pieces and dry it again for
few days to make it crispier.
10. Then it is now ready to fry.
11. Pack. Put the label. Seal. Serve.
CHAPTER VI
MANAGEMENT AND ORGANIZATION
Figure 3: Organizational Chart Structure
GENERAL MANAGER
MARKETING
FINANCIAL MANAGER
MANAGER
CASHIER SALES MANAGER
Table 1: Positions and Responsibility
POSITION TASK AND RESPONSIBILITIES
1. The one who sets policies,
operations, creates and
maintain budgets, and
coordinates with local
management in the company
to evaluate employees,
company performance and
Haries V. Ureta
efficiencies.
(General Manager)
2. Responsible for
interviewing, hiring,
training, and disciplining
lower-level managers and
employees, as well as
coaching and mentoring
lower-level managers.
1. Reviewing financial
reports, monitoring
accounts, and preparing
Angel Rose P. Gacute
activity reports and
(Financial Manager)
financial forecasts.
2. Investigate ways to
improve profitability, and
analyze markets for
business opportunities.
1. Manages the marketing
strategy, advertising,
promoting and sales of a
hospitality property’s
Daniella Erika L. De Castro
products.
(Marketing Manager)
2. Has the responsibility for
deciding where the company
should sell and what its
prices should be.
1. Receive payments by cash,
check, credit cards,
vouchers, or automatic
debits.
2. Issue receipts, refunds,
Wenielyn Fernandez
credits or change due to
(Cashier)
customers.
3. Count money in cash
drawers at the beginning
of shifts to ensure that
the amounts are correct
and that there is adequate
change.
1. Works with customers to
Baby Jane Pampo find out what they want,
Allen Reiben A. Adap create solutions and
(Salespersons) ensure smooth sales
process.
CHAPTER VII
FINANCIAL PLAN
CAPITALIZATION
The business will fund the initial capitalization amounting
to Php. 600.00 which is provided by the owners through their
equal share. The shares are as follows:
Table 2: Initial Capital
Amount of
Name of Owners Source of Fund
Initial Capital
Ureta, Haries V. 100 Personal Savings
Gacute, Angel Rose P. 100 Personal Savings
Pampo, Baby Jane 100 Personal Savings
De Castro, Daniella 100 Personal Savings
Erika L.
Fernandez, Wenielyn 100 Personal Savings
Adap, Allen Reiben A. 100 Personal Savings
Total 600
Table 3: Operational Equipment
ITEMS PRICE
Steamer _
Stainless Plates _
Spoons _
Bowls _
Knife _
Paint brush _
Cutting board _
Stove _
Winnowing basket _
16
Plastics
25
Total 41.00
Table 4: Raw Materials
Items Total Purchase
6 [Link] 210
Baking powder 87
Yeast 15
Oil 195
Vinegar 35
Margarine 40
Carrots 16
Malunggay _
Onions 20
Garlic 16
Pepper 10
Salt 20
Total 664.00
Table 5: Production Chart
ITEMS PRICE QUANTITY TOTAL AMOUNT OF EXPENSES INCOME
ACQUISITION
Malunggay 10.00 32 320.00
Kropek
Carrot 10.00 24 240.00 705.00 950.00
Kropek (705.00)
Garlic 10.00 18 180.00
Kropek
Onion 10.00 21 210.00
Kropek
Total 950.00 705.00 245.00
TYPE EXPENSES
Operational 41.00
Equipment
Raw Materials 664.00
Total 705.00
Net Income 950.00
Total Expenses (705.00)
Profit 245.00
Chapter VIII
Forecasting
Sales and Expenses Report
35,000
30,000
25,000
20,000
15,000
10,000
5,000
Sales Expenses
Figure 4: Monthly Production and Income
The business estimated an average sales of P10,000 on its
first month of operation. Assuming the growth rate of 20% on its
sales will remain constant in the future after the first month.
The business uses the same rate for the next month (May) and for
its following months (June – March). As we can see in the graph,
the month of April has P5,000 expenses and P20,000 of sales.
Expenses increase its amount of P1000 in every following month
as assume by the business while its sales increases with the
growth rate as mentioned above.
CHAPTER IX
APPENDICES
Appendix A: Logo
Appendix B: Floor Plan
CHAPTER X
BIBLIOGRAPHY
CURRICULUM VITAE
PERSONAL DATA
Name: Haries V. Ureta
Date of Birth: June 2, 2003
Place of Birth: Victoria, Roxas, Oriental Mindoro
Religion: Foursquare
Civil Status: Single
Citizenship: Filipino
Gender: Male
Parents: Arturo G. Ureta
Luzviminda V. Ureta
Address: Victoria, Roxas, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: Victoria Elementary School
Victoria, Roxas, Oriental Mindoro
Junior High: Marcelo I. Cabrera Vocational High School
San Aquilino, Roxas, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
CURRICULUM VITAE
PERSONAL DATA
Name: Angel Rose P. Gacute
Date of Birth: August 25, 2002
Place of Birth: Manaul, Mansalay, Oriental Mindoro
Religion: Foursquare
Civil Status: Single
Citizenship: Filipino
Gender: Female
Parents: Ferdinand Gacute
Rizalee Gacute
Address: Manaul, Mansalay, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: Manaul Elementary School
Manaul, Mansalay, Oriental Mindoro
Junior High: Manaul National High School
Manaul, Mansalay, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
CURRICULUM VITAE
PERSONAL DATA
Name: Daniella Erika L. De Castro
Date of Birth: February 5, 2003
Place of Birth: Paclasan, Roxas, Oriental Mindoro
Religion: Roman Catholic
Civil Status: Single
Citizenship: Filipino
Gender: Female
Parents: Eric B. De Castro
Fernanda L. De Castro
Address: Paclasan, Roxas, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: Paclasan Elementary School
Paclasan, Roxas, Oriental Mindoro
Junior High: Santo Nino School of Roxas
Paclasan, Roxas, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
CURRICULUM VITAE
PERSONAL DATA
Name: Wenielyn C. Fernandez
Date of Birth: November 22, 2002
Place of Birth: Nueva Ecija
Religion: Born Again
Civil Status: Single
Citizenship: Filipino
Gender: Female
Parents: Willie Fernandez
Ma. Jeramy Fernandez
Address: Victoria, Roxas, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: Estipona Pora Elementary School
Pura, Tarlac
Junior High: Marcelo I. Cabrera Vocational High School
San Aquilino, Roxas, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
CURRICULUM VITAE
PERSONAL DATA
Name: Baby Jane Pampo
Date of Birth: July 5, 2002
Place of Birth: San Aquilino, Roxas,
Oriental Mindoro
Religion: Adventist
Civil Status: Single
Citizenship: Filipino
Gender: Female
Parents: Joswa Pampo
Anilyn Pampo
Address: San Aquilino, Roxas, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: San Aquilino Elementary School
San Aquilino, Roxas, Oriental Mindoro
Junior High: Marcelo I. Cabrera Vocational High School
San Aquilino, Roxas, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
CURRICULUM VITAE
PERSONAL DATA
Name: Allen Reiben A. Adap
Date of Birth: May 30, 2003
Place of Birth: Paclasan, Roxas, Oriental Mindoro
Religion: Roman Catholic
Civil Status: Single
Citizenship: Filipino
Gender: Male
Parents: Randy Adap
Anna Adap
Address: Paclasan, Roxas, Oriental Mindoro
EDUCATIONAL ATTAINMENT
Elementary: Paclasan Elementary School
Paclasan, Roxas, Oriental Mindoro
Junior High: Santo Nino School of Roxas
Paclasan, Roxas, Oriental Mindoro
Senior High: Clarendon College
Odiong, Roxas, Oriental Mindoro
