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Understanding Snapchat Ads

This document discusses Snapchat and provides examples of good and bad ads. It analyzes ads and determines if they are relevant and effective based on factors like targeting the right audience, visual appeal, information provided, and attractiveness.

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helen romero
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75 views3 pages

Understanding Snapchat Ads

This document discusses Snapchat and provides examples of good and bad ads. It analyzes ads and determines if they are relevant and effective based on factors like targeting the right audience, visual appeal, information provided, and attractiveness.

Uploaded by

helen romero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

7.

2 Introduction to Snapchat
Good Examples

 Is the ad relevant to me? How? If not,


what does that tell me about their
audience targeting?

No, this ad tells me that the target


audience of it are women and man that
wants to get married.

 Does this look like a good, effective ad?


What gives me that impression?

Yes, I think normally diamonds rings are


attractive.

 Is the ad relevant to me? How? If not,


what does that tell me about their
audience targeting?

Yes as a woman and wife I am the one


who buys home stuff, Influencers
sometimes give honest reviews of home
products

 Does this look like a good, effective ad?


What gives me that impression?

Yes, the word TOP makes me click on


the ad.
 Is the ad relevant to me? How? If not,
what does that tell me about their
audience targeting?

No, I don’t have a chase account. the


target audience for this ad is chase
clients.

 Does this look like a good, effective ad?


What gives me that impression?

Yes, benefits always are a good way to


attract customers.

Bad Examples

 Is the ad relevant to me? How? If not,


what does that tell me about their
audience targeting?

No, the audience is young women and


people that work in the industry
communications.

 Does this look like a bad or ineffective


ad? Why?

Yes, This ad is not attractive maybe


needs a different title.

Yes
 Is the ad relevant to me? How? If not,
what does that tell me about their
audience targeting?

Yes, the target audience are people who


like to watch TV. Like movies and tv
shows, etc. it’s a tv service

 Does this look like a bad or ineffective


ad? Why?

Yes, this ad don’t show a lot of the


service and nothing interesting.

Yes

 Is the ad relevant to me? How? If not,


what does that tell me about their
audience targeting?

No, the target audience is people that


have pets.

 Does this look like a bad or ineffective


ad? Why?

Yes, cause it is not attractive to all their


customers.

Yes

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