Click to edit Master title style
SEO BLUEPRINT
C H A P T E R 7 : O N - PA G E S E O
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WHAT ON-PAGE
Master
SEO
title style
• Everything you can do on your website to boost your rankings in the search
Engines.
• Can be Classified into the following three categories:
• Content
• HTML
• Website Architechture
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WHAT EEATMaster title style
• Experience, Expertise, Authoritativeness, and Trustworthiness.
• It is a major part of the Google’s Search Quality Raters Handbook.
• It is mentioned multiple times in the book and this is how Google will judge the
website’s overall “credibility”.
• EXPERIENCE: Does the author has some experience of what he/she is writing
about
• EXPERTISE: Knowledge, Qualification and Credentials.
• AUTHORITATIVENESS: Value of the website in the Industry. Based on backlinks.
• TRUSTWORTHINESS: Author Bio, factual accuracy, cite external sources and
provide contact information.
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HOW TOedit
IMPROVE
MasterEEAT?
title style
• Content: Create helpful and relevant content.
• Author Info: Provide author information.
• External Sources: Outbound Links to relevant high authority sites.
• BackLinks: Build high quality Backlink
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ON-PAGE FACTORS:
Master CONTENT
title style
• Improve EEAT • Use Visual Aids
• Good Keyword Research • Images
• Write Good Content • YouTube Videos
• Easy to Read • Infographics
• Avoid Keyword Stuffing
• Use LSIs and Entities
• Break into sub headings and paragraphs
• Use lists
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ON-PAGE FACTORS:
Master HTML
title style
• Good Title Tags
• Good Meta Description
• Optimize Images
• Use descriptive ALT Tags
• Mobile Friendly
• Good File Names
• Small File Size
• Use Smush WordPress Plugin
• You must have a sitemap. (Use Yoast Plugin)
• You must have a [Link] file.
• Use and Check Schema Markup.
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ON-PAGE FACTORS:
Master WEBSITE
title styleARCHITECTURE
• Speed (Please use tools mentioned in • Links
previous lectures) • INTERNAL: Use relevant internal linking
• Also use CDN (Cloudflare) • OUTBOUND: Cite External Relevant Sites
• Avoid using huge images • EXTERNAL: Build Backlinks
• Avoid using heavy themes • SOCIAL: Build backlinks from social channels
• Use Caching
• Mobile Friendly
• Check Using Google Page Speed Tool, Google Search
Console and Google Chrome
• Over 56% internet traffic is mobile based.
• URL Structure
• Should contain keyword
• Should not contain alpha numeric charachters
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THINGS editAVOID
Master title style
• Keyword Cannibalization: Two or more posts on your website competing for the same
or similar keyword.
• 404 Pages: Avoid 404 Pages – These are pages which are submitted to Google for
indexing but are not present on the website.
• Orphan Pages: These pages may not get indexed by Google as they are not linked
from any other page on the website.
• Pages not showing properly: Make sure that your pages are loading properly on
Desktop and Mobile Devices.
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Tools Use Master title style
FOLLOW THE ORDER
• Yoast SEO Plugin
• Website Auditor
• NeilPatel Uber Suggest
• Google Search Console
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ClickINDEXED
GET to edit Master title style
• Indexing means getting your web pages listed
on Google.
• Use Google Search Console and submit your
SiteMap.
• Check if all your pages are indexed on Google
via console or type
site:”[Link]”
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