RESUME
Atulkumar Yedage
Mob. +91 8275658686
Mail: atulyedage@[Link]
Professionally I am dedicated 360-degree marketing with proven ability to optimize advertising
Campaigns with positive ROI. With 5+ years of experience in Web Analytics, Search Console, Social
Media marketing, Keyword Optimization, E- mail Marketing and Google ads, Facebook ads& ATL &
BTL activities. Experienced in increasing brand visibility and performance for various small to large
organizations from various industries.
EMPLOYMENT HISTROY
Dec. 2021 - Working (2 Year Exp.) Sr. Digital Marketing Executive, Avians
Innovations Technology Pvt. Ltd
• Google Adword Campaigns Management – Strategy, Planning & Execution
• Social Media Advertising – Planning and Execution ads as per goals.
• Email Marketing campaigns – Planning, Designing, & Execution.
• SEO Activities
• Vendor Management & Rate Negotiation
• ATL & BTL Activities
• Develop/maintain relationship with vendors
• Exhibition Management & Execution
• Promotion articles
• Basic video & Image editing
• Brand Management
Dec 2020- Nov 2021 (1.2 Years ) Digital Marketing Executive, MDC Corporation Pvt. Ltd
• Facebook Advertising – Facebook Leaden Ads, Facebook Conversing Ads, Page like etc.
• PPC Campaigns Management – Google Search Ads, Google Display Ads, Remarketing etc.
• On-Page Optimization like creation of Meta tags, Site Analysis – Canonical issues,
• Sitemap, [Link], Keyword Analysis, Google Analytics Account, and Google Webmaster
Tools.
• Creating engaging social media strategies and execution plan that cultivated Audiences,
increased web presence and enhance brand awareness.
• Monitoring the success of Adwords and social media campaigns through Google Analytics,
dashboards etc.
• Creating engaging social media strategies and execution plan that cultivated Audiences,
increased web presence and enhance brand awareness.
• Creation of Audit reports, SEO planner, Website presence in different Search Engines, Created
competition analysis reports, rank reports.
• Email Marketing Specialist.
May 2019- To- Oct 2020 (1.6 Years Exp.) Social Media Executive, Bhatnagar Real Estate
• Handling social media activities execution, planning and scheduling strategies and evaluating
the social media engagement and campaign performance through Hoot Suite, Buzzsumo etc.
• Develop and maintain social media profiles on Facebook, Instagram, Google+ and LinkedIn and
more.
• Keyword research through Google Keyword Planner and SEMRush.
• Handling day-to-day On-Page Optimization and Off Page optimization activities according to
client expectation.
Sept 2018- To- Apr 2019 (8 month Exp.) Social Media Executive, Red7 E-commerce
• Performance Marketing For lead generation for
• Handling social media activities execution
• Social media engagement and campaign performance Reports
• Develop and maintain social media profiles on Facebook, Instagram and LinkedIn
• Handling day-to-day On-Page Optimization and Off Page optimization activities according to
client expectation.
Educational Qualifications
✓ Certification Course in Digital Marketing from School of Digital Marketing- (2018)
✓ MBA in Marketing from YMIM College with a CGPA 8.39 – (2016-2018)
✓ [Link] in Physics from YC College with an aggregate of 60.20% - (2012-2015)
✓ HSC from Adarsh Jr. College with an aggregate of 47% - (2009)
✓ SSC from ACVM School with an aggregate of 61.20% - (2007)
Key Technical Skills:
Website Ability to Create, Manage and Optimize WordPress Websites
• Can prepare and SEO Strategy to achieve better
conversions. Keyword Research and Competition
SEO
AnalysisSkills
• On-page Optimization Link Building Strategies
• Reporting and Rank Tracking
Influencer Outreach.
Google AdWords • PPC Campaigns Management – Google Search Ads, Google
Display Ads, Remarketing, Video Ads etc.
• Account Optimization by improving Quality Score
Conversion Tracking, Display Campaigns
• Mobile Marketing, Video Marketing
Social Media • Facebook Marketing Strategies Facebook Advertising
• Video Marketing with YouTube
• Managing Social Presence on Pinterest etc.
Email Marketing • Email Marketing Planning & Execution with different tools
Creative • Basic Video Editing
• Graphics Designing
TECHNICAL SKILLS & TOOLS USED
• Google Webmasters Tool
• Google Analytics Tools
• Google Adwords
• Google Keyword Planner
• SEMRush, Hub Spot, Ahref,
• Juvlon, Mailchimp,
• ChatGPT
CERIFICATIONS Google Certifications
• Google Search Ads Certification
• Google Display Ads Certification
• Google Analytics Certification
* Digital Marketing Certification Form School of Digital Marketing
Project Works:
Project :[Link]
Team 2
Strategy : Google Adwords
Responsibility : Initial Project Analysis, Competition Analysis, Keyword Research,
Campaign management, optimization and reporting.
Project :[Link]
Team 2
Strategy : Google Adwords
Responsibility : Creating Post Ideas for Manufacturing Products Social Media Campaign
Project [Link]
Team :1
Strategy : Search Engine Optimization
Responsibility : Keyword Optimization, Organic traffic increase, Focus on quality backlink
&
Signup form.
Project :[Link]
Team :2
Strategy : Search Engine Optimization
Responsibility : Keyword Optimization, Organic traffic increase, Focus on quality backlink
&
Increase sales.
Project :[Link]
Team :1
Strategy : Search Engine Optimization
Responsibility : Keyword Optimization, Organic traffic increase, Focus on quality backlink
&
Signup form.
Apart from the above projects, while training I was able to have access to live project work andcase
studies of SEO, PPC, Google Webmaster Tools, YouTube Marketing, Facebook Campaigns, and
Google Analytics.
Personal strengths:
• Positive attitude and ability to tackle problems positively
• Can multitask depending on the required work
• Goal Oriented.
PERSONAL INFORMATION
Current Address : 104, Sunrise Fortune, Moshi, Pune.
Permanent Address : Ahilya Nagar, Malkapur, Karad, Satara- 415539
Gender : Male
Marital Status : Married
Hobbies : Pet Birds Keeping, Computer Games.
Languages : English, Hindi, Marathi
DECLARATION
I hereby declare that all the information furnished is actual and correct to the
best ofmy knowledge and belief.
Date:
Place:
Mr. Atulkumar Yedage
