Content Analysis
Content analysis is a part of planning for teaching. Normally it is done by a
teacher while prepare lesson plan or teaching manual. Content analysis is
a procedure of data collection in research, but in teaching, it is a
procedure of scrutinizing the teaching unit by a teacher. Content analysis
is a process of breaking down the teaching content by a teacher for
effective planning and transaction.
Content analysis means the scrutinizing or examining the content by a
teacher for effective teaching. The content may be a unit or subunit or a
specific area. Teacher analyze the content to different particles with
psychological and factual point of view. By content analysis a teacher can
identify the significant areas, facts, concepts and other relevant particles
of the content. It is a method for exploring and/or retrieving meaningful
information from the teaching unit.
Content analysis helps a teacher to identify
- Major and minor concepts of the content
- Major facts that are to be transacted from the content
- Major years, places, names, terms and such relevant matters from
the content
- Suitable teaching – learning aids to support the teaching
- Suitable teaching learning activities
- Suitable teaching learning tasks
- Suitable evaluation
Teachers make use the process of content analysis to explore the
purposes, messages, and effects of the teaching content. They can also
make inferences about the organization of the learning content they
analyze. Content analysis can also be used to quantify the occurrence of
certain words, phrases, subjects or concepts in the teaching unit.
“Content analysis is an analysing process used to determine the presence
of certain words, themes, or concepts and the like within with in the
content to be taught (i.e. from the text book or syllabus). Using content
analysis, teachers can quantify and analyse the presence, meanings and
relationships of concepts, certain words, themes, or learning materials”
Content analysis is valuable in planning the teaching because it allows
teachers to collect and examine the distinctions of the teaching content,
student perceptions, and relevant trends.
Elements of Content Analysis
The content analysis for teaching process has certain elements. The
major elements that considered for performing content analysis are:
words, characters, themes, factual explanations, concepts, items and
teaching tasks. By content analysis, a teacher identifies all these elements
from the content to teach.
Methods and Steps in Content Analysis
Content analysis in the teaching process is an
analyzing technique used to make reproducible and valid inferences by
interpreting and coding learning material.
The content analysis follows learner learner-centered method, teacher-
centered method, and learning-centered method. A teacher may follow
certain steps in the process of content analysis. Certain experts suggest
five steps. They are
1. Step 1: Identify and collect details for the teaching unit
2. Step 2: Determine specific categories of the content
3. Step 3: Distinguish the specific features from the content
4. Step 4: Ensure the relevance of the identified features
5. Step 5: Make use the coded features for planning the lesson
Why Content Analysis?
Content analysis is making a teacher capable of transacting the content
effectively. The analysis process gives thorough knowledge. It infers all the
relevant details of the topic to teach. By content analysis, a teacher can
have proper knowledge of all the elements of the teaching unit. He or she
can combine information on the facts, concepts, years, terms, and so on
of the content matter by analyzing it. Content analysis is essential for
effective planning and transaction of lessons.
