JAMES CHACHA

MARKETER

PROFILE BIO
CONTACT
Enthusiastic digital marketer, fusing strategy with creativity to craft
+254-717-884-818 campaigns that resonate. With a pulse on SEO, emails, social media, and
content trends, I bring brands to life and connect with audiences on a
[email protected] deeper level. Known for driving growth through data-driven insights, I’m
Off Waiyaki Way, Nairobi, passionate about creating impactful digital experiences that captivate and
Kenya convert.

INDUSTRIAL SKILLS
WORK EXPERIENCE
Email Marketing
Social Media Marketing DIGITAL MARKETING MANAGER
Content Creation and AI
MEGA HEALTH INSURANCE BROKERS February 2023 - Current
Web and App UI/UX Design
A/B testing (Optimizable) I conduct the following responsibilities;
Online Workspaces Support the marketing team by writing and editing engaging social media content
SEO and email campaigns.
CRM & SaaS Analyze Google Search Console data to identify low-performing content and
Analytics recommend solutions to boost performance by 30%.
Automate marketing KPI reporting using Google Analytics and Google Sheets,
LEADERSHIP SKILLS saving hours of manual work weekly.
Interpersonal skills Improve on-page SEO, achieving a 65% increase in page speed and 20% growth in
Communication monthly organic traffic.
Negotiation Launch SEO campaigns targeting high-volume and long-tail keywords, driving
Business Knowledge 6,000 unique visitors and 120 new customers quarterly.
Create detailed reports on paid marketing funnels, continuously improving
Tact and Diplomacy
conversion rates.
Teamwork Establish in-house marketing content knowledge, helping the sales team enhance
Problem Solving customer lifetime value by 20%.
Ideation & Implementation Develop conditional email campaigns based on customer interactions, boosting
INTERESTS AND retention by 25%.
Strategize, develop, and manage paid digital marketing across AdWords,
HOBBIES Instagram, and Facebook.
Designing
Playing Football SALES EXECUTIVE
Gardening and Farming VAJA’S MANUFACTURERS LTD September 2020 - December 2022
Socializing
I achieved the following;
Painting
Music Cold called over 20 potential customers per day, providing relevant brand
Volunteering information that boosted customer acquisition by 15%.
Computer programming Collaborated with 5+ sales representatives, ensuring they were well-informed and
prepared to excel.
LANGUAGES Attended job training events, including courses, symposiums, and workshops,
English which enhanced my job performance by 12%.
Kiswahili Delivered quality customer service, reducing the likelihood of negative reviews by
90%.
Kept up-to-date knowledge on 120+ Airborne brand products, promoting tailored
solutions for customer needs.
Ranked in the top 5% of sales representatives in 2021.
Identified and met customer needs, achieving a close rate of 35%.
EXPERIENCE, SKILLS BUSINESS DEVELOPMENT EXECUTIVE
AND REFERENCES CENTURY MICROFINANCE DT BANK April 2019 - July 2020
EXPERIENCE I achieved the following;
Held responsibility for driving new sales and fostering growth among existing
Interpersonal skills
clients.
Experience in updating the sales funnel Consistently surpassed quarterly and annual sales targets.
or customer management platform Delivered a monthly sales target of Ksh. 3M.
Extensive knowledge of qualifying leads Managed account relationships with key stakeholders and suppliers, serving as the
Nurturing relationships with clients primary point of contact to build strong client connections and monitor service
Excellent experience in business levels through regular communication.
intelligence Achieved monthly and quarterly renewal targets by closely tracking key metrics,
including feedback, promotions, queries, follow-ups, and lead generation.
Extensive background on digital
Analyzed existing and potential markets to identify and secure new business
marketing and branding
development opportunities.
Client strategic communication Assisted the marketing operations team in developing campaign strategies,
Extensive experience in project including vertical targets, content, messaging, direct mail, and telemarketing.
management Enhanced market position by locating, developing, defining, negotiating, and
closing new business relationships.
PERSONAL/SOFT
SKILLS EDUCATION
Leadership STRATHMORE UNIVERSITY
Communication BACHELOR OF COMMERCE June 2015 - June 2019
Time management
SU BCOM provided me with the ability to;
Team work
Demonstrate expertise in both traditional and digital distribution channels,
Adaptability
understanding their promotional methods and applications.
Creativity
Control the marketing mix elements to meet customer needs, utilizing
Critical thinking segmentation, targeting, and positioning strategies effectively.
Empathy Identify and describe key environmental influences and constraints affecting
business operations.
REFEREES Analyze consumer behavior and interpret decision-making processes regarding
product utility and resulting demand for goods and services.
Ms. Beatrice Ngode Describe features of various market types and determine pricing and output
Managing Direector, Mega Health strategies under different market conditions.
Understand the theoretical foundations of business communication and its
+254 722755262
practical applications.
[email protected] Collaborate effectively within teams, delivering presentations both individually and
as part of a group.
Apply mathematical concepts (algebra, matrices, calculus, and optimization) to
solve complex business problems.
Antony Simani
Recognize the rights of buyers and sellers, understand conditions and warranties,
Sales Manager, Vajas Manufacturers and interpret contract principles during partnership formation.
+254 727 111598
[email protected] CORPORATE STAFFING SERVICES
CERTIFICATE - PROSPECTING AND SALES January 2018- April 2018
The program equipped me with the knowledge and skills to;
Peter Ritho Identifying the customers’ business drivers
Prospecting and maintaining client’s relationship
Business Development Manager,
Product-to-market fit
Century DT Bank
Unique value proposition
+254 728873918 Consistent marketing strategies
[email protected] Appropriate clients’ communication approaches
Creating strong social media presence

EARLY EDUCATION - JUNIOR AND SENIOR SCHOOL

2002 - 2014
PRIMARY AND HIGH SCHOOL
Senior High School - Glory Secondary School
Junior Primary School - Isebania Primary School