SEO v/s SEM
What’s Best for Your
Brand?
Swipe to see the best marketing combination
for your success
Surojit Mahato
@thesurojitmahato
@thesurojitmahato
What is SEO?
SEO = Search Engine Optimization
Boosts your website's visibility on
search engines
Aims to attract more visitors naturally
Focuses on unpaid (organic) search
results
Improves ranking through quality
content and keywords
@thesurojitmahato
Understanding SEO
DID YOU KNOW?:
Organic search delivers 53% of all website
traffic.
Trillions of searches are conducted
everyday.
Businesses want their sites and content
to rank higher naturally by ethical means.
SEO offers strategy and plan of action
for YOU to make your website content
rank higher with curated roadmaps.
Source
@thesurojitmahato
Key Goals of SEO
Increase organic traffic: Draw more visitors
without paying for ads.
Boost search engine rankings: Appear
higher in search results.
Enhancing User Experience: Create a
smooth and engaging site experience
Building long-term brand authority:
Establish trust and credibility over time.
@thesurojitmahato
What is SEM?
SEM = Search Engine Marketing
It’s a paid strategy for quick visbility.
Boosts visbility using search engine
ads
Includes tactics like PPC (Pay-Per-
Click)
Merges paid search with SEO for
powerful results
@thesurojitmahato
Understanding SEM
DID YOU KNOW?:
68% of all generated website traffic is sourced
from both organic and paid search.
Brands pay to appear at the top of the
search results of SERPs.
These ad placements are usually located
at the top or bottom of the SERPs.
They have an “Ad” designation to let the
users know that this is a paid placement.
Source
@thesurojitmahato
Key Goals of SEM
Launch ads that bring visitors instantly
See results as soon as campaigns go
live
Appear at the top of search results
Gain exposure to a wide audience
quickly
@thesurojitmahato
Tailor ads based on age, gender,
income, and interests aligining with
your audience's profile.
Focus on specific locations,so ads are
shown to users in the desired area.
Optimise ads for immediate conversion
Quickly attract and capture potential
customers
@thesurojitmahato
Types of
SEO vs. SEM
@thesurojitmahato
Types of SEO
Examples: Keyword Optimisation, Link Building, Site
Audits
Types of SEM
Examples: Google Ads PPC campaigns, Facebook
Ads, Product listings on Google Shopping
@thesurojitmahato
Terms You Need
to Know to
Implement SEO
and SEM!
@thesurojitmahato
SEO Terms
Keyword Optimization: The process of
selecting and refining keywords to improve
search engine rankings.
Example: Using the keyword “dog treats”
for a topic related to “Snacks for Your
Dog”.
Content Creation: The development of
valuable and relevant content to attract and
engage a target audience.
Example: Writing an informative article on
"Top 10 SEO Tips for Beginners" to inform
readers.
@thesurojitmahato
On-Page SEO: Optimizing individual web
pages to improve search engine rankings.
Example: Improving title tags and meta
descriptions on a product page to boost its
search engine visibility.
Off-Page SEO: Enhancing search rankings
through external actions like gaining
backlinks
Example: Earning backlinks from reputable
sites enhancing your website's authority
and ranking.
@thesurojitmahato
Link Building: The process of acquiring
hyperlinks from other websites to your own,
boosting your site's authority.
Technical SEO: Optimizing a website's
infrastructure to improve search engine
crawling and indexing.
Example: Improving site speed and
implementing an XML sitemap to ensure
search engines can efficiently index all
pages.
@thesurojitmahato
SEM Terms
Keyword Research: Identifying relevant
keywords to drive targeted traffic to your
site.
Tools: Google Keyword Planner
Ahrefs
SEMRush
Ad Creation: Designing a Google ad with
a catchy headline and clear call-to-action
for a new product launch.
@thesurojitmahato
Bid Management: Adjusting bids on
Google Ads to focus budget on high-
performing keywords that generate the
most leads.
Targeting Options: Setting up Facebook
ads to reach users aged 25-35 interested
in fitness and wellness.
@thesurojitmahato
Performance Tracking: Monitoring and
analyzing metrics to assess the
effectiveness of marketing campaigns.
A/B Testing: Comparing 2 versions to
see which performs better.
Landing Page Optimization:
Enhancing the design and content of
landing pages to increase
conversions.
@thesurojitmahato
SEO Metrics
Keyword Rankings: Position in
search results.
Backlinks: Quality and quanity of
inbound links.
Organic Traffic: Growth over time.
@thesurojitmahato
SEM Metrics
CTR (Click-Through Rate):
Percentage of ad clicks.
CPC (Cost Per Click): Average
cost for each click.
Conversion Rate: Percentage of
visitors who complete a goal.
@thesurojitmahato
Benefits of
SEM vs. SEO
@thesurojitmahato
Pros of SEO
Builds credibility and trust
Enhances organic visibility
Drives susttainble growth
Attracts high-intent users
Boosts long-term search presence
Supports SEO-driven content creation
@thesurojitmahato
Pros of SEM
Immediate exposure to target audience
Promotes new products swiftly
Generates quick leads and traffic
Measures impact in real-time
Targets specific demographics
Optimizes ROI with precise targeting
@thesurojitmahato
Which One to Choose?
SEO: Delivers long-term growth and organic
visibility, building trust and credibility.
SEM: Provides immediate visibility and traffic,
perfect for short-term goals and precise
targeting.
Note: Combine both for a balanced strategy:
sustainable growth and quick results.
If You're Looking To Optimize Your
SEO Strategy, Zoringa Has The
Expertise To Take It To The Next
Level.
Visit
www.zoringa.com
to learn more
