UNIVERSITI KUALA LUMPUR
MALAYSIAN ITALY DESIGN INSTITUTE
Business Plan Development and Implementation
Waffle Bites
Student Name Student ID
Adam Bin Ahmad Faisal 58103323003
Amir Hakim Bin Ahmad 58103323012
Muhammad Nazif Bin Zaim 58103323008
Nurul Syafiah Binti Junaidi 58103323010
Nur Alissa Sabrina Binti Sabri 58103323006
Izzah Maisarah Binti Azhari 58103323005
Table of content
• Executive Summary
• Business Description
• Management
• Market And Business Analysis
• Business And Market Development
• Marketing And Sales
• Financial Data
• Application And Funds
Executive Summary
This business proposal outlines a physical sales activity involving the setup of a food stall
during the upcoming ‘Entrepreneurship Day’ event. Our group plans to sell freshly made
waffles, a popular and versatile snack that appeals especially to students and young adults
due to its wide variety of toppings, affordable price and convenience.
We selected waffles as our product of choice because of their proven popularity, ease of
preparation, and ability to cater to various taste preferences — whether sweet or savoury. By
offering customizable options such as chocolate drizzle, honey drizzle, crunchy cornflakes,
oreo crumbs and ice cream, we aim to attract a wide customer base and stand out among
other food stalls.
The main objective of this activity is to provide our team with hands-on experience in
entrepreneurship, covering aspects such as product development, pricing strategy, budgeting,
marketing, customer service, and teamwork. At the same time, we aim to promote the fun and
creative side of street food culture, showcasing how simple snacks like waffles can be turned
into an attractive, Instagram-worthy dessert.
Our stall is designed to be visually appealing, hygienic, and efficient in service to ensure
customer satisfaction and repeat purchases. With strategic planning and a student-friendly
pricing model, we are confident that this initiative will generate strong sales while fulfilling our
learning goals.
Business Description
The main product we will be selling is freshly made waffles, a snack that is both satisfying and
adaptable to different tastes. Our waffles will stand out with a variety of toppings such as
chocolate sauce, honey, mini cornflakes, oreo crumb and ice cream. Customers can also
choose from different flavour options and combinations, making each waffle customizable and
exciting. We aim to provide a high-quality, affordable product that satisfies both sweet cravings
and budget-conscious buyers.
There are two different flavours of our waffle bites
• Chocolate
Contains freshly made waffle topped with creamy vanilla ice cream, oreo crumb and chocolate
drizzle
• Honey
Contains freshly made waffle topped with creamy vanilla ice cream, crunchy mini cornflakes
and honey drizzle
Management
The success of our waffle stall during Entrepreneurship Day relies on effective teamwork and
clear role distribution among group members. Our team consists of five members, each
assigned to specific roles and responsibilities to ensure smooth operation before, during, and
after the event.
Team Structure and Responsibilities:
1. Project Manager – Adam, Amir Hakim
Responsible for overall planning, coordination, and execution of the sales activity.
Ensures the team meets deadlines and resolves any issues that may arise.
2. Finance Manager – Izzah Maisarah
Manages the budget, records all expenses and sales, calculates profit, and ensures
all financial matters are handled transparently and accurately.
3. Marketing Manager – Nurul Syafiah
In charge of promoting the stall using posters, flyers, and social media. Develops
strategies to attract customers and create brand visibility during the event.
4. Operations Manager – Nur Alissa Sabrina
Oversees food preparation, maintains cleanliness and hygiene standards, and ensures
all ingredients and equipment are ready and functioning properly on event day.
5. Customer Service – Muhammad Nazif
Handles customer interactions, takes orders, manages the queue, and ensures
customer satisfaction throughout the event.
To ensure smooth coordination, we will hold regular group meetings prior to the event to
discuss progress, assign tasks, and address any challenges. On the event day, all members
will support one another and rotate tasks as needed to maintain efficiency and teamwork.
By organizing our management structure in this way, we aim to operate the stall professionally
while gaining valuable experience in business operations and team collaboration.
Market And Business Analysis
Target Market:
• University/college students
• Event attendees (staff, visitors, and other vendors)
• Individuals looking for affordable and fun street food options
The market demand for sweet and customizable snacks is high, especially during events
where food is a major attraction. Our stall provides a convenient solution for students seeking
a quick treat without leaving the event area.
Competitor Analysis:
Although other food stalls will also be present, we differentiate ourselves through:
• A unique menu featuring a variety of toppings and combinations
• Eye-catching stall design and packaging
• Friendly and efficient customer service
• Affordable pricing suited for students
SWOT Analysis
Strengths Weakness
- Popular product with high - Limited business experience
demand among youth among team members
- Affordable and easy to - Limited initial captive for
prepare ingredients purchasing ingredients
- Strong teamwork and clear - Time consuming preparation
role delegation may lead to long waiting times
- Creative marketing and - Space constraints at the stall
presentation may affect workflow efficiency
Opportunities Threats
- Potential to expand to future - Strong competition from others
events or campus sales food stalls at the event
- Social media promotion can - Risk of running out of stock or
boost visibility and attract ingredients during peak
more customers demand
- High demand for sweet - Fluctuating prices of
snacks at student events ingredients may affect profit
margins
Business and Market Development
Based on our consideration and discussion, to ensure the success and growth of the
business plan (waffle bites), we have outlined a few strategies during the event in a
few aspects.
Immediate Action Plan Customer Engagement Post-Event Growth
• Attract the • Encourage • Make a
customers via students to take a collaboration with
offering them a photo with their student clubs or
promotional deals “Waffle bites” and event organizers to
such as “Buy 2 free share them online enhance the
1” using our hashtag promotion
• Using the social • Create a simple • Print out a poster
media such as feedback form or
Instagram, Tiktok QR for customers
or Whatsaap to give their
transferring feedback
awareness before
and during the
event.
Marketing and Sales
Marketing Strategy
1. Promotion Through Media Social
Waffle Bites will promote the booth mainly through university WhatsApp groups and
social media. Posters will be shared ahead of the event to build awareness and attract
students and staff. The poster will include photos of the waffles, menu options, and
booth location during the event.
2. Eye-Catching Booth Design
The booth will be decorated with a simple but attractive visual concept that includes
clear signage and menu display. Packaging will also include the Waffle Bites logo for
better brand visibility.
Sales Strategy
1. Pricing
Each waffle will be priced affordably between RM5 – RM8, depending on the
toppings. Prices are designed to match student budgets while ensuring reasonable
profit margins.
2. Simple, High-Quality Menu
The menu will focus on a few best-selling waffle types to keep preparation fast and
efficient:
• Cornflake Honey Drizzle Waffle
• Chocolate Drizzle Waffle
• Ice Cream Waffle
3. Easy Payment Methods
Waffle Bites will accept both duitnow and e-wallet payments (e.g., Touch ’n Go, QR
Maybank) for customer convenience.
4. Friendly and Fast Service
The team will focus on fast preparation and good customer service to ensure smooth
operation and encourage repeat purchases.
Financial Data
Price Total Selling price
No. Item Quantity Note
(RM) (RM) per waffle
Waffle Batter Ingredients
1. Flour 2kg 4 8
2. Vanilla Essence 1 4 4
3. Full Cream Milk 2 7 14
4. Egg 1 tray 10 10
5. Sugar 1kg 3 3
6. Salt 350g 1 1
7. Vegetable Oil 500g 6 6 RM 6.00
8. Salted Butter 2 15 30
Toppings
1. Ice Cream 1 tub 40 40
2. Chocolate 1 bottle 15 15
3. Honey 1 bottle 10 10
4. Mini Cornflakes 1 pack 10 10
Packaging
1. Plastic packaging 100 pcs 40 40
TOTAL 191
Application of Funds
The total funds required for the project amount to RM151, which will be used to
purchase all ingredients and supplies for the preparation and sale of “Waffle Bites”
during the Entrepreneurship Day event. The breakdown of the application of funds is
as follows:
Ingredients for Waffle Batter (RM76)
: Flour, vanilla essence, milk, eggs, sugar, salt, vegetable oil, and salted butter are
essential for preparing the waffle base. These ingredients ensure that our waffles are
fresh, soft, and variable flavour.
Toppings (RM75)
: Toppings such as ice cream, chocolate drizzle, honey, and mini cornflakes add
variety and visual appeal to the waffles, allowing customers to personalise their orders.
This enhances customer satisfaction and encourages repeat purchases.
In conclusion, all funds will be take equally by the team members and managed by
trusted members, who is responsible with all the financial status. Any remaining profit
after deducting costs will be equally divided among team members.
