SEARCH ENGINE OPTIMIZATION

(SEO)

COURSE CODE: CTSEO-101

COURSE DURATION: 1 MONTH

TOTAL CLASS HOUR: 21 HOURS / WEEK

OFFLINE: 4 HOURS, ONLINE: 17 HOURS

WHO CAN ATTEND:

Anyone Can Join Who Has The Interest To Earn Currency From Marketplace By Providing
Search Engine Optimization Service.

PREREQUISITES:
Basic Knowledge Of Computing And Internet Browsing
Introduction
In this online world, it's simply not enough to put up a website and expect customers to come
pouring in. Search Engine Optimisation (SEO) is now a key marketing activity for most
businesses.

Search engine optimization is a method of getting your website to rank higher in search
engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site
optimization with off-site tactics, which means you make changes to your site itself while
building a portfolio of natural looking backlinks to increase your organic rankings. When
Internet users search for your products or services, your website needs to be the first one they
find. SEO helps the search engines recognize your relevance to specific keywords that people
search for online. The search engine optimization process includes researching keywords,
creating content, building links and making sure your website is visible in the search engines.

Don’t be misled by the companies selling you false services and promises, come and learn the
principles and techniques you can implement for your website yourself – and achieve the
results on your own websites.

Methodology
Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and Answer
session.

Learning Outcomes
• Know why SEO is important
• Understand the key terms & concepts
• Implement effective back-linking & search engine marketing plans
• Learn the difference between on-page SEO and off-page SEO
• Learn how to optimise images and videos
• Understand how to conduct keyword research & analysis
• Learn best practice techniques for creating written content
• Understand common mistakes and how to avoid making them
• Conduct competitor analysis
• Understand how to reverse engineer competitor backlinking strategies
• Learn how to outs
Course Highlights
● How Search Engines Work
● Keyword Strategy according to major search engines
● SEO Web Design
● Creating SEO Content
● SEO Linking
● Analyzing Results

Contents of Training
Of course, every Course has its outline. So before we start the lessons, we’re giving you the
breakdown of the main modules and what you’ll be getting out of it

What is SEO?
● Define “SEO”
● Why is SEO important?
● How do people find your website?
● How do search engines find your website?
● What does Google measure?
● The Importance of Networking
● The necessity of Branding & Exposure
● Can I do SEO for myself or my business?
● Order of SEO

How Search Engines Work

● Putting Search Engines in Context
● Meeting the Search Engines
● Recognizing and Reading Search Results
● Getting Your Site in the Right Results
● Knowing What Drives Search Results
● Spam Issues: When Search Engines Get Fooled

Keyword Strategy
● Employing Keyword Research Techniques and Tools
● Importance of using Paid & Free tool versions
● To find the best keyword for SEO
● To understand competition
● Exploiting Pay Per Click Lessons Learned
● Assigning Keywords to Pages
 ● Adding and Maintaining Keywords
● To plan Offpage SEO and Link Building Strategy
● To find topics for blogging
● For planning your social media marketing
● For planning and designing your site structure
● For copywriting and write-ups for your website
● Find global search volume for specific keyword
● Find country based/local search volume for specific keyword
● Find the competition of the keyword
● Find the PPC Bid price of the keyword
● Find local search/ general search trends
● Find effective, easy & hard to target keywords
● Hunting your initial Keywords to rank your website in the Google Search Result page In
a proper approach.

Classifying the Keywords According to Their Types

● Product or Service Keywords
● Brand Keywords
● Modifier Keywords
● Entity Keywords
● Geographic Keywords
● Demographic Segmented Keywords
● Call to Action Keywords
● Educational Keywords
● B2B Keywords
● Applying KW Research Thumb rule to identify the best keywords to start with.

Obtaining the killer concept to analyze the market competition to research keywords
● Allintitle concept
● Idea from Search Engine
● KW in URL
● KW in page meta description
● Implementing the Concept of “Keyword Rich Domain” to Select the Perfect Domain on
Your Preferred niche.
● Having the positive Impact of EMD in terms of ranking
● Planning and Developing of a KW based website.
● Decorating the Website Structure along with site navigation to make it more and more
SEO and user friendly. Selecting Domain to make it user and Search Engine Friendly.
 ● Getting relevant KW ideas from Google instant & related searches to gather more
specific keyword concepts.
● Understanding what KWs your competitors are using to get their website ranked in the
Google Search Results
● Applying anchor text effectively to understand the power & value of it.
● Using Google Keyword Planner Tool with Practical hands-on demonstration.
● Application of Paid Keyword Tool to find out the goldmine strategy to research perfect
keywords.
● Looking the projects at Marketplace on Keyword Research and get to know about your
capability & working opportunity.
● Establishing you as an Elite Keyword Researcher by studying Marketplace profiles of
established freelancers.

Creating Content
● Selecting a Style for Your Audience
● Establishing Content Depth and Page Length
● Adding Keyword-Specific Content
● Dealing with Duplicate Content
● Adapting and Crediting Your Content
● Setting up and planning for your Targeted Audience to Obtain the Maximum Output.
● Interacting with your audience to increase the user engagement within your
blog/website.
● Creating a Blog on your preferred niche and blog about what you love.
● Scheduling the time frame For your incredible Blogging Profession.
● Figuring out the key features and fundamental elements of a blog
● Applying the Must Do’s After Starting A blog

SEO Web Design

● The Basics of SEO Web Design
● Building an SEO-Friendly Site
● Making Your Page Search Engine-Compatible
● Perfecting Navigation and Linking Techniques
● Making of Your First Blog with Blogger CMS by Implementing the Pros and Cons of SEO
● Selecting and Finding Out the Perfect Template having Search Engine Friendly features
● Creating the Must To Have pages in a Blog That You Should Never Avoid
● Live checking of few Sample Blogger blogs at a glance for a transparent concept

Making of Your First Blog with Wordpress CMS

 ● Domain pointing to hosting server
● Adding domain on cPanel using & Addon Domain
● Installing WordPress
● Uploading and installing Themes
● Installing important WP plugins
● Publishing and optimizing articles in Wordpress CMS
● Managing WordPress SEO plugin while publishing articles/contents.

Linking & Analyzing Results

● Employing Linking Strategies
● Obtaining Links
● Structuring Internal Links
● Vetting External Links
● Connecting with Social Networks
● Employing Site Analytics
● Tracking Behavior with Web Analytics

On-Page Optimization
● Basics of On-Page Optimization
● On-Page Optimization elements & factors
● Title Tag Optimization
○ Length
○ Duplicate issue
○ Relevancy
● Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
● Analysis of the latest updates regarding Title Tag Optimization
● The Pixel rule & calculation procedure using online resource or tool
● Swapping of the Post title & the blog title in [Link] blog to make it more
optimized for the Search Engine
● Knowing the idea about Meta Description Tag
○ Length
○ Duplicate issue
○ Relevancy
○ KW implementation in MDT
● Evaluating Meta Keyword Tags and getting the clear idea on the topic.
● Application and significance of Meta Keywords Tag from Search Engine perspective
● Checking of the Meta tags using various online meta tag checker tools or manually
● Swapping of the tags and The usage of Heading Tags in [Link]
● Reducing Bounce Rate of Your Blog
 ○ Knowing the Bounce Rate concept
○ Step by step process to reduce bounce rate.
● Image ALT Tag:
○ Knowing the image ALT tag concept
○ Procedure to make image SEO friendly
○ Adding image ALT & title tag in blogger
○ Checking with tool if image alt tag is implemented or not
● Selecting an Exact Match Domain for Blogging and knowing the value and weight of
having an EMD.
● Internal Linking:
○ Knowing about the Internal Linking concept
○ Internal Linking at its best usage
○ Showcasing good Internal Linking practices
○ Internal Linking
● The making of a perfectly optimized page and step by step procedure.

Off-Page Optimization
● Idea on Dofollow and Nofollow Links Backlink Age & Authority
● Example of good and bad backlinks
● Idea & introduction to Web 2.0 properties:
○ Knowing about the design and structure of your Web 2.0 and the idea of
syndicating content using the platform
○ Sample Web 2.0 blogs for better understanding the idea
● What is Directory Submission and its SEO advantages?
● Knowledge sharing on Yahoo Answers and on other type of Q&A sites
● Forum Posting
○ What is a Forum
○ Different category of Forums
○ Golden rules and facts of forums
○ Forum Posting Works and how it’s related to
○ SEO/Link-building
● Social Bookmarking and related materials to drive targeted Visitors
● Link Wheel
○ What is Link Wheel
○ Traditional Link Building Vs Link Wheel
○ Why we Use Link Wheel
○ What Does A Link Wheel Do
○ Creating Link Wheel
○ Closed Link Wheel
 ○ Open Link Wheels or Horseshoe
○ Random Link Wheel
○ What type of content for Link Wheel
○ Promoting Link wheel
○ Time frame to see results
○ Useful tips regarding link wheel
● Blog Commenting and related materials for your Website or Your Client site
● Introduction to Guest Blogging/Guest Posting with its importance and SEO benefit.
● Complete idea on Tiered Link Building and proper way of doing it to increase backlinks
to your site.
● Learning about the major Search Engine Ranking factors to know what parameters
Google takes into consideration for ranking a page.
● Complete knowledge on Google Penguin Update , how it works, and its impact on bad
quality backlinks.
● What is Google Penguin and why it was brought?
● Know about the different versions of the Update
● Identifying site penalization and knowing about the recovery process after site getting
hit by Penguin

Competitive Analysis & Outsourcing

● Collaboration
● Discussion
● And 'what about my site'
● When to outsource
● What to outsource
● Selecting the right SEO provider
● Find Who Your SEO Competitors Are
● Introduction to Google Webmaster Tools
● Google Analytics Introduction
● Getting familiar with other handy web analysis tools
● Visiting your competitor’s site and analyzing possible parameters and metrics to know
their strength and value at where they stand.
● Analyzing the keywords Competitors are Using for their SEO and pick idea from there
to make your own strategy.
● Checking the backlinks of your competitor site to see how strong and worthy they are
along with other important SEO factors.
● Evaluating Competition & Presence on Social Media to plan your part of the Social
Media Marketing strategy.
Applying the following major SEO elements, metrics & parameters in your Competitor
analysis report file for yourself/the client

● Main Keywords
● Monthly Search Volume
● Similar Website Ranking
● Pages with & 20 Backlinks
● Pages with Exact Keyword/s in Title
● No. of sites with Homepage
● No. of pages with PA & 30
● 1st Page Competitor URLs
● PR of page
● Moz Page Authority
● Moz Domain Authority
● Link Count
● Whois Domain Age
● Putting your findings based on the analysis and your remarks on the SEO competition

Participants receive a certificate after completing the course and passing an assessment
instrument.