III.

MARKETING PLAN

This marketing plan's goal is to provide a strategic framework for promoting our new pro
duct in order to raise sales, improve customer involvement, through target market identification,
trend analysis, and the use of digital and conventional marketing channels, we hope to develop a
unified campaign that successfully places our product.

The pillars of our marketing plan will be targeting segmentation, marketing strategy,
distribution management, sales management, costing, sales forecast, and production forecast. We
will focus on young professionals that appreciate convenience and innovation, ages 25 to 35.
Social media advertising, influencer collaborations, and search engine optimization (SEO) are
examples of digital marketing initiatives. To ensure efficacy, each strategy will be tracked using
weekly sales. Prioritizing high-performing target markets in response to weekly sales report and
market conditions would be made possible by a flexible budget.

To sum up, this marketing strategy offers a targeted and flexible road map for launching
our product. We hope to accomplish quantifiable business growth and establish strong brand
recognition by fusing data-driven decision-making with innovative outreach. The plan will be
sensitive to market conditions and in line with our objectives thanks to ongoing assessment and
optimization.
A. TARGET MARKET SEGMENTATION
This part of market segmentation is rooted in the idea that not all customers are the same.
They have varying needs, preferences, behaviors, and purchasing habits. By segmenting
the market, companies can better align their products, services, and marketing messages
to meet the specific needs of each segment, include our target market the Asian College
of Technology.

 Student – Our Fried Catuna has a boastful taste among the students especially
when they need a partner with their rice and snacks by simply getting energy to
our product for their long-lasting class.
 Outside of the school – Our potential buyers that we need to target is interested in
our product and also vegetarian, to addition to our target market except in school
only.
 Faculty and Staff – Our teacher and staff in our school need to replenish their
strength by having a bite with our product, due to their stressful work.

(Breakdown of customer groups within ACT and outside campus.)

Market Segment Description Potential Sales

Contribution (%)
Students Daily snacks, and lunch. 60%

Outside of the school Order from online posting or 10%

premises page.
Faculty and Staff Office meetings, making 30%
lesson plan and personal
occasions.
 B. Marketing Strategy (4Ps)

The Marketing Strategy 4Ps to the four key elements of a successful marketing plan.

Product – A food that focusing on package and ready to eat meals with the flavors of cheesy and
spicy tuna with the dipping sauce of cheesy.

Price – A affordable price intended for the budget meal especially for the students to attract more
customer.1st weekly sales only 7 pesos each, 2nd weekly sales only 8 pesos each and last, we need
more sales so our group decided 45 each with sauce and packaging to have more sales.

Place - Fried Catuna will be available exclusively within the Asian College of Technology.
Customers can conveniently purchase through room-to-room selling and on-site availability
throughout the school campus only, ensuring direct access and ease of purchase for the school
community.

Promotion – To effectively promote Fried Catuna, we will use room-to-room selling strategies.
Our promotional efforts will focus on engaging the campus community and encouraging word-
of-mouth marketing within the school.

Elements Strategy
Product – Fried Catuna (by pieces maximum 3 pcs) with dipping sauce of cheesy.
Price – Affordable for the price especially for the students.
Place – Act Campus for delivery and Capitols Hills Cebu, City (canteen stall, and classroom
delivery).
Protion – Social media, word of mouth, poster and couponing.

PRODUCT PRICE
 4P’
s
PLACE PROPORTION

D. Distribution Management

Distribution Description
Method
Pre – orders Orders placed in school settings and also in
social media.
Classroom Mini – orders delivered directly to classroom
and faculty room.
Delivery
Shipments Big orders and small, shipments of product
ordered through our online page.
E. Costing

Cost-Based Approach – is a technique for calculating an asset's, product's, or service's

value based on the expenses incurred in its acquisition or production. This method places more
emphasis on the costs involved than on the state of the market or the possibility of future profits.

1. Cost plus Pricing

 2. Target rate of return Pricing

Cost Plus Pricing - is a pricing technique in which a company determines a

product's price by adding a predetermined markup percentage to the
product's manufacturing or acquisition costs.

FORMULA: Price = Direct costs + Overhead costs + profit margin

A. DIRECT COSTS

DIRECT COSTS PRICE

TUNA OIL FLAKES ₧ 36.00
(SPICY)
CABBAGE ₧ 49.00
QUICK MELT CHEESE ₧ 71.00
LUPIA WRAPPER ₧ 40.00
SALT ₧ 10.00
PEPPER ₧ 10.00
EDEN CHEESE ₧ 90.00

TOTAL: ₧ 306

B. OVER COSTS

PACKAGING ₧ 50

C. DIRECT COSTS + OVER-COST =TOTAL COSTS

DIRECT COSTS = ₧ 306.00+
OVER-HEAD COSTS = ₧ 100.00
____________
TOTAL COSTS: ₧ 406.00

D. MARK-UP PRICE: 20%

 E. PRICE WITHOUT MARK-UP
TOTAL COST/ UNIT MADE PER BATCH

F. PRICE WITH MARK-UP

G. Production Forecast (Graph Representation)