BIG DATA
Prepared By
Carl Dexter Masula And Ruben Almodiel
(BSIT) 1st Sem
Madridejos Community College
Content
1. Introduction
2. What is Big Data
3. Characteristic of Big Data
4. Storing,selecting and processing of Big Data
5. Why Big Data
6. How it is Different
7. Big Data sources
8. Tools used in Big Data
9. Application of Big Data
10. Risks of Big Data
11. Benefits of Big Data
12. How Big Data Impact on IT
13. Future of Big Data
Introduction
• Big Data may well be the Next Big Thing in the
IT world.
• Big data burst upon the scene in the first decade of
the 21st century.
• The first organizations to embrace it were online
and startup firms. Firms like Google, eBay, LinkedIn,
and Facebook were built around big data from the
beginning.
• Like many new information technologies, big data
can bring about dramatic cost reductions, substantial
improvements in the time required to perform a
computing task, or new product and service
offerings.
What is BIG DATA?
• ‘Big Data’ is similar to ‘small data’, but bigger in
size
• but having data bigger it requires
different approaches:
– Techniques, tools and architecture
• an aim to solve new problems or old
problems in a better way
• Big Data generates value from the
storage and processing of very large
quantities of digital information that
cannot be analyzed with traditional
computing techniques.
What is BIG DATA
• Walmart handles more than 1 million
customer transactions every hour.
• Facebook handles 40 billion photos from its user base.
• Decoding the human genome originally took 10years to
process; now it can be achieved in one week.
Three Characteristics of Big Data V3s
Volume Velocity Variety
Data Data Speed Data Types
quantity
st
1 Character of Big Data
Volume
•A typical PC might have had 10 gigabytes of storage in 2000.
•Today, Facebook ingests 500 terabytes of new data every day.
•Boeing 737 will generate 240 terabytes of flight data during a
single flight across the US.
• The smart phones, the data they create and consume; sensors
embedded into everyday objects will soon result in billions of
new, constantly-updated data feeds containing environmental,
location, and other information, including video.
2nd Character of Big Data
Velocity
• Clickstreams and ad impressions capture user behavior
at millions of events per second
• high-frequency stock trading algorithms reflect
market changes within microseconds
• machine to machine processes exchange data
between billions of devices
• infrastructure and sensors generate massive log data in
real- time
• on-line gaming systems support millions of concurrent
users, each producing multiple inputs per second.
3rd Character of Big Data
Variety
• Big Data isn't just numbers, dates, and strings. Big
Data is also geospatial data, 3D data, audio and
video, and unstructured text, including log files
and social media.
• Traditional database systems were designed to
address smaller volumes of structured data, fewer
updates or a predictable, consistent data
structure.
• Big Data analysis includes different types of data
Storing Big Data
Analyzing your data characteristics
• Selecting data sources for analysis
• Eliminating redundant data
• Establishing the role of NoSQL
Overview of Big Data stores
• Data models: key value, graph,
document, column-family
• Hadoop Distributed File System
• HBase
• Hive
Selecting Big Data
stores
• Choosing the correct data stores based
on your data characteristics
• Moving code to data
• Implementing polyglot data store solutions
• Aligning business goals to the
appropriate data store
Processing Big
Data
Integrating disparate data stores
• Mapping data to the programming framework
• Connecting and extracting data from storage
• Transforming data for processing
• Subdividing data in preparation for
Hadoop MapReduce
Employing Hadoop MapReduce
• Creating the components of Hadoop MapReduce jobs
• Distributing data processing across server farms
• Executing Hadoop MapReduce jobs
• Monitoring the progress of job flows
The Structure of Big Data
Structured
• Most traditional
data sources
Semi-structured
• Many sources of
big data
Unstructured
• Video data, audio data
1
Why Big Data
• Growth of Big Data is needed
– Increase of storage capacities
– Increase of processing power
– Availability of data(different data types)
– Every day we create 2.5 quintillion bytes of
data; 90% of the data in the world today has
been created in the last two years alone
Why Big Data
•FB generates 10TB daily
•Twitter generates 7TB of
data Daily
•IBM claims 90% of today’s
stored data was generated
in just the last two years.
How Is Big Data Different?
1) Automatically generated by a machine
(e.g. Sensor embedded in an engine)
2) Typically an entirely new source of
data (e.g. Use of the internet)
3) Not designed to be
friendly (e.g. Text streams)
4) May not have much values
• Need to focus on the important part
16
Big Data sources
Users
Application Large and growing files
(Big data files)
Systems
Sensors
Data generation points
Examples
Mobile Devices
Microphones
Readers/Scanners
Science facilities
Programs/ Software
Social Media
Cameras
Big Data Analytics
• Examining large amount of data
• Appropriate information
• Identification of hidden patterns, unknown correlations
• Competitive advantage
• Better business decisions: strategic and operational
• Effective marketing, customer satisfaction, increased
revenue
Types of tools
used in
Big-Data
• Where processing is hosted?
– Distributed Servers / Cloud (e.g. Amazon EC2)
• Where data is stored?
– Distributed Storage (e.g. Amazon S3)
• What is the programming model?
– Distributed Processing (e.g. MapReduce)
• How data is stored & indexed?
– High-performance schema-free databases (e.g. MongoDB)
• What operations are performed on data?
– Analytic / Semantic Processing
Application Of Big Data
analytics
Smarter
Healthcare Multi-channel
sales
Homela Telecom
nd
Securi
ty
Trading
Traffic Control
Analy
Manufacturing Search
Quality
Risks of Big Data
• Will be so overwhelmed
• Need the right people and solve the right problems
• Costs escalate too fast
• Isn’t necessary to capture 100%
• Many sources of big
data is privacy
• self-regulation
• Legal regulation
22
Leading Technology Vendors
Example Vendors Commonality
• IBM – Netezza • MPP architectures
• Commodity Hardware
• EMC – Greenplum
• RDBMS based
• Oracle – Exadata • Full SQL compliance
How Big data impacts on IT
• Big data is a troublesome force presenting
opportunities with challenges to IT
organizations.
• By 2015 4.4 million IT jobs in Big Data ; 1.9
million is in US itself
• India will require a minimum of 1 lakh data
scientists in the next couple of years in
addition to data analysts and data managers to
support the Big Data space.
Potential Value of Big Data
• $300 billion potential
annual value to US health
care.
• $600 billion potential
annual consumer surplus
from using personal location
data.
• 60% potential in retailers’
operating margins.
India – Big Data
• Gaining attraction
• Huge market opportunities for IT
services (82.9% of revenues) and
analytics firms (17.1 % )
• Current market size is $200 million. By
2015 $1 billion
• The opportunity for Indian service
providers lies in offering services around
Big Data implementation and analytics for
global multinationals
Benefits of Big
Data
•Real-time big data isn’t just a process for storing
petabytes or exabytes of data in a data warehouse,
It’s about the ability to make better decisions and
take meaningful actions at the right time.
•Fast forward to the present and technologies like
Hadoop give you the scale and flexibility to store data
before you know how you are going to process it.
•Technologies such as MapReduce,Hive and Impala
enable you to run queries without changing the data
structures underneath.
Benefits of Big
Data
• Our newest research finds that organizations are using big
data to target customer-centric outcomes, tap into
internal data and build a better information ecosystem.
• Big Data is already an important part of the $64
billion database and data analytics market
• It offers commercial opportunities of a
comparable scale to enterprise software in the late
1980s
• And the Internet boom of the 1990s, and the social media
explosion of today.
Future of Big Data
• $15 billion on software firms only specializing in
data management and analytics.
• This industry on its own is worth more than $100
billion and growing at almost 10% a year which is
roughly twice as fast as the software business as
a whole.
• In February 2012, the open source analyst firm
Wikibon released the first market forecast for Big
Data , listing $5.1B revenue in 2012 with growth
to
$53.4B in 2017
• The McKinsey Global Institute estimates that data
volume is growing 40% per year, and will grow
44x between 2009 and 2020.
References
• [Link]
• [Link]
• [Link]
• Books-
Big Data by Viktor Mayer-Schonberger
Thank You.
